What Is Customer Service?

Customer service is the assistance you provide to your clients so they may interact with your
brand in a simple and enjoyable way both before and after they purchase and use your goods
or services. But providing excellent customer service goes beyond resolving client issues and
completing requests. Customer service today is providing proactive and prompt assistance to
clients whenever they need it via the channel of their choosing, including phone, email, text,
chat, and more.

Customer service is now seen by enterprises across industries as a strategic function due to
how crucial it is. Agents are viewed as brand ambassadors and client champions by their
employers, according to 75% of them.

Knowledge of customer service

Most businesses have employees who work behind the scenes and never interact with
customers. The individuals that interact most directly with the customers are the customer
service agents. Customers' interactions with that individual have an impact on how they view
the business and the product.

Customers require assistance prior to, during, and following a purchase. This support is given
via customer service, which also fosters a trustworthy environment and offers information and
assistance. Numerous channels, including phone, email, online chat, social media, text
messages, and more, are available for this support. Customer service is a fantastic method to
set your company apart from the competition.