STRATEGIC MANAGEMENT (MGT790)

COURSE ASSESSMENT DETAIL

Assessment Details %

Assignment INDIVIDUAL ASSIGNMENTS

(Individual)
(PLO5.1a) Textbook case study analysis

Example:
Formative assessment of selected cases in the textbook.

ASSIGNMENT (20%) 20%

CASE STUDYANALYSIS
 Refer to the SPOTIFY case study
 Read the case thoroughly.
 Analyse and critically discuss the case.
 Submit the written report of the case study.
 Refer to “The Ten Commandments of Case Analysis”.
 Evaluation: see RUBRICs 5.1a [enclosed]

DUE DATE: 18/12/2022

GROUP ASSIGNMENT: Group Case Study Analysis

 30%
Assignment
(Group)  Form a group: 3-4 members/group
(PLO6.2b)  Select a local company.
 Each group must choose a company from different industry, example (1) Retail Industry (2)
Telecommunication Industry (3) Automobile Industry (4) Healthcare Industry (5) Hospitality Industry
(6) Agriculture Industry
 Develop a case study by conducting a comprehensive analysis of a company.
 Use appropriate tools and relate to the coursework.
 Submit a written report.
 Expected number of pages: 15 pages
 Evaluation: See RUBRICS 6.2b

DUE DATE: 18/12/2022

 PRESENTATION (20%) 20%
PLO5.2a
Present the Group Case Study.
Evaluation: See RUBRICS 5.2b
REPORT SUBMISSION DUE DATE: 18/12/2022
PRESENTATION DATE: 18/12/2022

ASSIGNMNENT

Method: Role-play
AirAsia vs MYAirline

Requirement & Guidelines:

 Form into 2 groups (Air Asia and MyAirline)
PLO8.1a  AirAsia and MYAirline is at a different stage in the low-cost airline industry, each company has 30%
different backgrounds, strengths and weaknesses. Analyze in details.
 Students are to discuss/debate/argue on what are the strategies to be applied in the Malaysian market.
 Students need to provide detailed data on the justifications of their moves.
 It is a group activity but students are assessed individually based on RUBRIC 8.1a

ROLE-PLAY DATE: 4/12/2022

Total: 100%