UNIT 1

VOCABULARY: VERBS AND NOUNS

Complete the sentences. Choose a), b) or c).

1 If you want to _____ the country, I’d suggest you hire a car from the airport.
a) launch b) market c) tour

2 After spotting a gap in the _____, the company developed a new product to fill it.
a) demand b) market c) boom

3 The _____ of the high-end hotel chain was delayed due to financial difficulties.
a) launch b) market c) demand

4 Business has been _____ever since we were awarded our first Michelin star.
a) demanding b) marketing c) booming

5 Which places will you stop at during your _____ of Italy?

a) tour b) launch c) project

1
VOCABULARY: DESCRIPTIVE ADJECTIVES AND NOUNS
Complete the sentences with words from the box. Write a) to j) in the gaps. Use each word once only.

a) winding b) luxurious c) remote d) active e) majestic

f) steep g) sandy h) lush i) spacious j) cascading

1 The hotel we booked was located at the top of a _____ hill.

2 How many _____ volcanoes are there in Indonesia?

3 Our safari lodge was surprisingly _____. We even had a spa.

4 We drove carefully up the _____ roads that circled the mountains, gradually going higher and higher.

5 The children had a great time and loved playing on the _____ beach in front of our hotel.

6 I thought our accommodation was really _____. There was plenty of room for everyone.

7 On the fourth day of our trip, we visited a _____ village located in the middle of the jungle.

8 Rachel showed us photos of the _____ mountain range outside of Las Vegas.

9 From our lodge we could see the _____ waterfalls of Iguazú.

10 It was so relaxing to take a stroll in the _____ gardens surrounding the villa.
PROFESSIONAL SKILLS: MARKETING
Complete the table adding in the numbers of the questions under the correct heading.

The product The place The promotion The price

0 What form of media will be the one to use when advertising the product?

1 What type of brand image are you looking to create?

2 Where can potential customers find out more about the product?

3 What discount will you offer?

4 Who is this product aimed at?

5 What extra features are included?

6 How will you target potential customers?

7 What sort of discounts will be available?

8 How will you distribute the product?

9 What is unique about this product?

10 How will competing products influence the pricing policy of this product?
READING
Travel is something which people do every day. It is very difficult to avoid the need to travel. It may be a trip
to school, university or to work. Travelling can often take a long time, especially when great distances need to
be covered. People often enjoy travelling abroad for holidays. But for some people travelling is not fun at all.
Some people suffer from travel sickness. This means that they will become very unwell each time they travel.

Travelling can be either affordable or costly. It often depends on how far you want to travel and the choice of
transport. Using a bicycle will not cost anything as you power it by using your legs. However, the use of a
bicycle can be hard work and can take a lot of time to travel long distances. Cars and motorcycles are faster
modes of transport, but are more expensive to use as gasoline is needed for them to work. It can usually be
assumed that the longer you wish to travel, the more expensive and time consuming it will be.

The use of a plane is necessary for people wanting to travel very long distances. A pilot will fly a plane from
an airport for many thousands of miles to take people to places far away. Although traffic is rarely a problem
for airplanes, it can take a lot of preparation to travel by plane. People often need to arrive at the airport three
hours prior to departure.

A train is another mode of transport which is ideal for travelling long distances within the same country, or
between countries which are connected by land. A train driver will stop at train stations on route to allow
passengers wishing to proceed to the scheduled destination to board the train.

A number of destinations can be travelled to by using the sea. People often depart from a harbour in a ferry
which is driven by a captain. If the journey is a long distance, people may choose to sleep on the ferry while
they wait to arrive at their destination. Some people choose to go on a cruise for their holiday, which would
involve stopping at many different city ports for a short amount of time. People who need to travel short
distances may choose not to use any transport at all. People often rely on their legs to take them to places
nearby. This is often encouraged as certain modes of transport have been said to produce harmful emissions
and damage the environment.

Answer the following questions:

1) Which mode of transport does not cost money?

A) Train

B) Car

C) Walking

D) Bus

2) Why do some people not enjoy travelling?

A) They find it a waste of time

B) It is not comfortable
 C) It is expensive

D) They become unwell

3) Name the mode of transport which is controlled by a pilot and stops at an airport.

A) Train

B) Airplane

C) Car

D) Bus

4) Name the mode of transport which is controlled by a pilot and stops at an airport.

A) Train

B) Airplane

C) Car

D) Bus

5) Which mode of transport is ideal for travelling between countries connected by land?

A) Bicycle

B) Train

C) Airplane

D) Car
LISTENING

Listen to the announcements and conversations and choose the correct answer.

0 The train to Glasgow leaves from Platform 3 / 5.

1. Passengers on the flight from New York should go to baggage claim area 5 / 7.

2. The flight to Berlin is delayed by 15 / 30 minutes.

3. The 10.15 to Paris leaves from gate / platform 3.

4. The flight to London / Dubai is cancelled.

5. There is a 45-minute delay at passport control / security.

6. This train stops at Southampton / Lymington.

7. People travelling to Sydney need to go to a different gate / terminal.

8. Passengers for connections to Madrid need to go to Gate 2 / 3.

9. Passengers for New York need to change at Boston / go to a different platform.

10. Passengers on flight 201 / 402 couldn’t travel tonight.