IMC ASSIGNMENT – REPORT

Group 11

Company Name: The Gift Room

Tagline: The true gifting experience

Location: Church Street, Bangalore

Logo:

Website: www.thegiftroom.com

About The Gift Room:

Always perplexed about what to gift your loved one? We have right the solution
for you, The Gift Room.

The Gift Room is an experience store where you can enjoy the true gifting
experience.

You can choose from a number of products that serves as a perfect gift ranging
from chocolates to customisable gifts such as photo frames, mugs, keychains and
many more.

All you have to do is grab the product of your liking and put them in your bag. You
can then select the gift box you want the items to be placed in. Once you made
your cart, our team puts all of them together in a gorgeous gift hamper.
You can avail the same experience through our app, The Gift Room where after
selecting all your requirements, your specially curated hamper is delivered to you
within a few hours.

Your one stop shop for all your gifting problems.

Key Takeaways:

•Working on an advertisement is a challenging and rewarding experience. It

requires careful planning and creativity to produce an advertisement that
effectively captures the attention of its target audience and conveys the desired
message.

•The experience of making an advertisement has taught us important skills such

as market research, concept development, scriptwriting, and production.

•The process of making the advertisement really helped reach our creative sides
and our collaborative sides.

•It helped us understand and get to know our teammates as well as understand
the importance of teamwork, collaboration and coordination, without which making
an ad would not have been possible.

We would like to thank Ms. Ireen Vincent for giving us the opportunity to work on
such an interesting topic and for helping us understand the value and process of
making an advertisement as Marketing students.

Group 11 (3 BBA D):

Shreya K Settiya - 20SJCCB372

Allen Gonsalves - 20SJCCB306

Siddanth BS - 20SJCCB369

Jonathan Franco – 20SJCCB324

Alan Jonathan – 20SJCCB305

Shreyas Suresh – 20SJCCB358