NAME- Harshwardhan.B.

Mandale
STD- XI
DIV- Commerce
ROLL NO – 35
SUBJECT – Commercial Studies
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COMERCIAL STUDIES
PROJECT-1
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> Britannia Industries Limited is an Indian company

specialised in food industry, part of the Wadia
Group headed by Nusli Wadia. Founded in 1892 and
headquartered in Kolkata, it is one of India's oldest
existing companies and best known for its biscuit
products.
> The company sells its Britannia and Tiger brands
of biscuits, breads and dairy products throughout India
and abroad.

> Beginning with the circumstances of its takeover by

the Wadia Group in the early 1990s, the company has
been mired in several controversies connected to its
management.[3][4] However, it still has a large market
share and it is profitable.
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HISTORY OF BRITANNIA

 The company was established in 1892 by a group of

British businessmen with an initial investment
of ₹295.[6] Initially, biscuits were manufactured in a small
house in central Kolkata. Later, the enterprise was
acquired by the Gupta brothers, mainly Nalin Chandra
Gupta, an attorney, and operated under the name, V.S.
Brothers. In 1918, C.H. Holmes, an English businessman
based in Kolkata, was taken on as a partner and The
Britannia Biscuit Company Limited (BBCo) was launched.

 The Mumbai factory was set up in 1924 and Peek

Freans UK, acquired a controlling interest in BBCo. During
the Second World War, the government of British
India needed a continuous supply of biscuits for British
soldiers.

>The Britannia Biscuit Company started supplying biscuits

to British Army for several years, and the company
sometimes devoted 95% of its capacity to produce biscuits
for the armed forces. Biscuits were in high demand
during World War II, which gave a boost to the company's
sales.
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BUSINESS ABOUT BRITANNIA

>BISCUITS- The company's factories have an annual

capacity of 433,000 tonnes.[16] The brand names of Britannia's
biscuits include VitaMarieGold, Tiger, Nutrichoice, Good
day, 50 50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time
and Little Hearts among others.
In 2006, Tiger, the mass market brand, realised $150.75 million
in sales, including exports to the U.S. and Australia. This
amounts to 20% of Britannia revenues for that year.
Also Britannia Industries has roped in Bollywood actor Salman
Khan to endorse its range of 'Tiger' brand of biscuits. According
to Britannia, Khan will play a role in further enhancing Tiger's
core values through his association in presenting the brand, its
products and promotional activities.
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DAIRY PRODUCTS

>Dairy products contribute close to 10% to Britannia's revenue. [17]

The
company not only markets dairy products to the public but also trades
dairy commodities business-to-business. Its dairy portfolio grew to
47% in 2000-01 and by 30% in 2001-02. Its main competitors
are Nestlé India, the National Dairy Development Board (NDDB),
and Amul (GCMMF).

>On 27 October 2001, Britannia announced a joint venture

with Fonterra Co-operative Group of New Zealand, an
integrated dairy company which handles all aspects of the
value chain from procurement of milk to making value-added
products such as cheese and buttermilk.
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PARTNERSHIP

>In March 2017, it formed a joint venture with Greek firm

Chipita SA for producing and selling ready-to-
eat croissants in India.In September 2021, the company
partnered with Accenture to facilitate procurement,
accelerate innovation and improve customer and supplier
experience by digitizing the company's manufacturing units
and warehouses.During the COVID-19 pandemic in India, it
tied up with personal concierge startup Dunzo to deliver
essential goods at the customer's doorstep in April 2020.

FINANCIALS

>Britannia Industries consolidated revenue

of ₹13,731.05 in FY 2022.[39] The company registered
registered consolidated revenue of ₹12,883 crore, a
growth of 13% in FY 2021, from ₹11,444 crore in FY
2020.[40] The company reported a 21% growth in its net
profit at ₹1,402.63 crore for the financial year ended in
March 31, 2020. It registered a net profit of ₹1,159.12
crore in FY19. The company's consolidated income
grew by 5.48% to ₹11,878.95 crore in FY20 compared
to ₹11,261.12 crore in the fiscal year 2019.
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AWARDS FOR BRITANNIA

 In 2022, the company ranked 4th in the list of India's most chosen
FMCG brands, as per Kantar India's annual Brand Footprint report
 Britannia won the Global Sustainability Leadership Awards by the
World Sustainability Congress in 2021.
 The Economic Times listed the company's Good Day biscuit brand as
the Brand Equity’s Most Trusted Brands of Indians in 2019-20.
 The company was selected for special recognition under the Leading
RE Investor category at Renewable Energy India Awards 2016.
 In 2014, the company was voted as Reader's Digest Trusted Brand in
India under the food and beverage category, part of the Reader's
Digest Trusted Brand Survey.
 In 2014, The Economic Times ranked the company at 11 in the 100
Most Trusted Brands of India list 2014.
 The company was listed in India's Most Attractive Brands 2013 in a
TRA Brand Trust Report survey.
 It was awarded the Global Performance Excellence Award (GPEA) by
Asia Pacific Quality Organization (APQO) in June 2012.
 It was ranked #2 in the Brand Equity's Most Trusted Brands survey
by The Economic Times.
 In 2012, Britannia received the Golden Peacock National Quality
Award – 2012 under the FMCG category.
 In 2011, Britannia won the Indian Merchants' Chamber (IMC)'s
Ramkrishna Bajaj National Quality Award.
 In 2011, the company received the CII's National Award for Food
Safety 2011 in the category of 'Large Food Businesses -
Manufacturing' by the Confederation of Indian Industry.
 According to The Economic Times' Brand Equity Survey, the brand
was ranked 5th in the top 10 most trusted brands list in India in 2010
and 2nd in 2012. in India's top 10 most trusted brands list.
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SPONSERSHIP

>The Indian Super League (ISL), officially known as the Hero Indian
Super League for sponsorship reasons,[1] is an Indian professional
league for men's association football clubs. At the top of the Indian
football league system, it is the country's primary football competition,
organised by the All India Football Federation (AIFF) and their
commercial partners Football Sports Development Limited (FSDL).

>The league currently comprises 11 clubs. Each season of the

tournament generally runs from October to March. During the league
stage of the competition, each club plays against all the other clubs in
a round-robin style. At the end of the league stage, the team with the
most points gets declared the Premiers and presented with a trophy
named League Winners Shield, along with the runners up to play in
the play-offs, while the next best four clubs qualify to play qualifying
playoffs to join the top two in the playoffs.
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BIBLOGRAPHY
https://en.wikipedia.org/wiki/Britannia