HM 3105 – Digital Media Management in Hospitality 2020

Chapter 1: Introduction and The Information Environment

Exercise 1: The Need for Media Management - Outlook
Student’s Name Abalorio, Ivonitte May V.
Emnacen, Mary Gwendolyn C.
Hontanosa, Lyanna Kiara C.
Trainer’s Name Ms. Kriszia Dimpsy Bastasa
Group No./Schedule Group 1 /
Date of Activity September 5,2022
Score
Brief Description of Task Students’ are tasked to answer the question below.

Directions: Read the question below and write the answers in the spaces provided. Answers must be less
than one hundred (100) words.

 Now that we know what it entails to be a media manager. Is there a need for a hotel to have a
manager in media and information? Why or why not?

A media manager has to be responsible for the dissemination of information to various

media channels in order to help boost the business. Especially with today’s generation, wherein
technology has greatly contributed to the improvement of communication to larger demographics
at such a high speed, there has been a growing need for companies to properly utilize technology
in order to reach out to more potential customers. Establishments such as hotels are not an
exemption from this. This is because hotels, being in the hospitality industry, cater to a diverse
market, which calls for a need to put out readily accessible information about their products,
services, and other details that customers may need. By effectively managing information, it can
assist organizations in achieve their objectives. Additionally, it aids in preventing security lapses
and data loss, which could result in monetary loss or other negative effects. If that happens, they
will go through the steps of gathering, compiling, organizing, and using information. The
effective management of knowledge and information may be one of the most critical components
of an organization's success in today's fiercely competitive corporate world.

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 HM 3105 – Digital Media Management in Hospitality 2020

Chapter 1: Introduction and The Information Environment

Exercise 2: Drivers of Change
Student’s Name Abalorio, Ivonitte May V.
Emnacen, Mary Gwendolyn C.
Hontanosa, Lyanna Kiara C.
Trainer’s Name Ms. Kriszia Dimpsy Bastasa
Group No./Schedule Group 1 /
Date of Activity September 5,2022
Score
Brief Description of Task Students are tasked to answer the question below.

Directions: Read the question below and write the answers in the spaces provided. Answers must be less
than one hundred (100) words. Feel free to express any opinion on the subject matter. Give examples to
cite opinions.

 Pieces of information are created in less than a minute. There are factors to consider that
change information over time. We live in an era often termed the "Information Revolution."
With technology at its peak and people are devouring information in any setting. What does it
take for success for media in the hospitality industry?

The greatest advantage that Media information has given is its accessibility,
convenience, and speed. But moMedia has to be simple yet eye-catching.

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