TEACHER: JHON MICHAEL A.

CARIAGA
DATE OF SUBMISSION: JUNE 7, 2021

MODULAR DISTANCE TEACHING-LEARNING PLAN

Subject: Principles of Marketing Quarter: 4 No. of Teaching Hours: 2

Grade Level: 11 Week: 4 Topic/Lesson:
 The Essence of the New Product
Development, Pricing, Placing
(distribution), and Promoting a
Product or Service
MELC/s: Code:
- Define and identify relevant promotional tools, namely, advertising, sales
promotion, personal selling, public relations and direct marketing
- Create awareness and persuade the target market to buy the product or patronize the
service

I. PRELIMINARIES
 Design a new product or services
 Decide types of pricing approach
 Choose distribution methods and promotional tools that respond to market trends

II. MODULAR INSTRUCTION

*Parts of the Module Contents Time Allotment Instructional Strategies Expected Learners’
to Facilitate Learning Output
What do You Already Pre assessment through 10 minutes Google Meet/Facebook Answer sheets
Know question and answer. Messenger
 Let Us Study Discussion on The 25 minutes Google Meet/Facebook
Essence of the New Messenger
Product Development,
Pricing, Placing
(distribution), and
Promoting a Product or
Service
Let Us Study Discussion on the 30 minutes Google Meet/Facebook
Different Types of Media Messenger
and Techniques Used in
Advertising
Let Us Remember Recall and review of the 10 minutes Google Meet/Facebook
topic Messenger
Let us Apply What You Activities on The Essence 25 minutes Google Meet/Facebook Answer sheets
Have Learned of the New Product Messenger
Development, Pricing,
Placing (distribution), and
Promoting a Product or
Service
How Much have you Activities on The Essence 20 minutes Google Meet/Facebook Answer sheets
Learned from this module of the New Product Messenger
Development, Pricing,
Placing (distribution), and
Promoting a Product or
Service
*Change the parts when you are using LAS. Use the parts of the LAS instead of the SLM

III. REMEDIATION STRATEGIES

In anticipation of the learners’ difficulties of answering the modules and based from my personal assessment on the contents of the
module, ways of remediating the lesson are direct and guided instruction, reteaching, alternative instructional strategies, task analysis,
additional practice and One-on-One Tutoring via online.

Prepared by: Checked by:

JHON MICHAEL A. CARIAGA FERDINAND V. CUARESMA, PhD

Teacher I Principal III