What You Will Learn * What a Meta Title is © Howto create it Next up, welll start optimizing our article. Remember, these things may seem small, but it really adds up. Dor't skip any of these steps! We'll kick things off with the Meta Title What Is A Meta Title A Meta Title is the title which gets displayed in Google. com) food-332, Dog Food: Top Brands, Low Prices (Free Shipping) | Chewy Resuls 1-20 or se71 — Shop Chewy for dog food brands featuring weldog food and dry dog food in addition to grain-free, gluten-free and limited ingredient Dry Dog Food - Wet Dog Food - Frozen Dog Food - Go! Dog Food UR) BL RD ST KW De aR BRD ST KW 46 G7K 390 94K 3.7K 8) G3K 24M 267K 30M 1.6m In other words, it's the most important title! After all, this is how the majority of visitors will be finding your content so a good Meta Title is essential. Not only that, but it also needs to be easy for Google to understand so that it can decide whether it wants to rank you for any given term. There are a couple of things you'll need to keep in mind while creating a Meta Title though. Not only does it need to convert well and be alluring, but it also needs to fall within Google's character limits. How To Write A Meta Title So how do you write one? Let's take a look at the steps required. Looking At The Existing Results You'll find that they all are likely to be doing similar things. For example, if its @ list post, you'll notice that almost every one includes the number of items on their list, ¢.9 11 Kong Stuffing Recipes, Keep an out out for these trends and try to stick with them rather than trying to buck the trend, Having Same Terms From this, you'll have your basis, but you can't just go and copy their title word for word, obviously. A good tip for spicing up your formula is checking out Ahrefs' Having Same Terms view. Enter your keyword into Keyword Explorer and click on the Having Same Terms option Keyword ideas by search volume Having same terms dog food 76,000 best dog food 65,000 dog food advisor 45,000 fromm dog food 41,000 blue buffalo dog food 41,000 View all 407,670 And you'll be presented with multiple variations of your keyword which can be used to add alittle more shine to your title. Current Year The next thing you can do is add the current year to your title to make it look up to date and relevant automatically as every year passes. Of course, this doesnt bypass the need to actually update your content, but if you update your article in November 2020, you don't need to go back and update every single article in January 2021. To do this automatically, simply enter %currentyear% and your title will dynamically update the year every year! Focus Keyword Finally, once you've picked out a good title, if you enter your Focus keyword into Rank Math (i.e your main keyword) It will show you how well optimized your title is. The more bold words you see in your title in the next stage, the better! Focus Keyword © (1 this postis Pillar Content © Restrictions If you head to Rank Math in your editing Dashboard, | & [Hezsteo} + ss00 view Top toolbar Access all block and document tool in @ single plece Spotlight mode Focus on one block ata time Fullscreen mode v Work without distas EDmToR Visual editor code ecto cirieshitea\teM puuains H Headline analyzer ale Rank e Toots Then Edit Snippet Where you'll get the option to add your snippet in. You'll see here you have a character limit and a pixel limit. It's important to understand that if you use too many words or pixels, Google will cut off your title which we don't want. Title 6 =< etitlene 9ssep% Ssitenamers v This & what will appear in the first line when this post shows up in the search results, ‘And in case youre wondering, the reason it’s counted with Pixels, as well as letters, is because, well, some letters are longer than others and Google wants to make sure the results show nice and uniformly across all devices. Makes sense, right?