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    ORBISO RIC DANIEL CASE 4B Million Air Conditioning

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    Dan Orbiso
    Million Air Conditioning Corporation is considering ways to utilize its additional plant capacity and increase market awareness of its products. The options under consideration are: [1] Analyzing customer data online to improve marketing; [2] Independently constructing a second cooling air conditioner to compete more broadly; and [3] Improving their heating, cooling, and air conditioning system. The presentation concludes that the second option of expanding their product line with a new cooling air conditioner has the most promise for success, as it allows them to meet more customer needs while still offering their proprietary cooling system.

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    ORBISO RIC DANIEL CASE 4B Million Air Conditioning

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    Dan Orbiso
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    Million Air Conditioning Corporation is considering ways to utilize its additional plant capacity and increase market awareness of its products. The options under consideration are: [1] Analyzing customer data online to improve marketing; [2] Independently constructing a second cooling air conditioner to compete more broadly; and [3] Improving their heating, cooling, and air conditioning system. The presentation concludes that the second option of expanding their product line with a new cooling air conditioner has the most promise for success, as it allows them to meet more customer needs while still offering their proprietary cooling system.

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    Million Air Conditioning Corporation is considering ways to utilize its additional plant capacity and increase market awareness of its products. The options under consideration are: [1] Analyzing customer data online to improve marketing; [2] Independently constructing a second cooling air conditioner to compete more broadly; and [3] Improving their heating, cooling, and air conditioning system. The presentation concludes that the second option of expanding their product line with a new cooling air conditioner has the most promise for success, as it allows them to meet more customer needs while still offering their proprietary cooling system.

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    8 views2 pages

    ORBISO RIC DANIEL CASE 4B Million Air Conditioning

    Uploaded by

    Dan Orbiso
    Million Air Conditioning Corporation is considering ways to utilize its additional plant capacity and increase market awareness of its products. The options under consideration are: [1] Analyzing customer data online to improve marketing; [2] Independently constructing a second cooling air conditioner to compete more broadly; and [3] Improving their heating, cooling, and air conditioning system. The presentation concludes that the second option of expanding their product line with a new cooling air conditioner has the most promise for success, as it allows them to meet more customer needs while still offering their proprietary cooling system.

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    of 2

    University of San Jose - Recoletos

    Cebu City, Cebu, Philippines

    CASE 4B: Million Air Conditioning

    In Partial Fulfilment of the Requirements of

    ES 7 - Engineering Management

    A.Y. 2022-2023

    A Case Study Presented To

    Dr. Mary Joan Ocampo, PIE, ASEAN Engineer

    Engineering Management Instructor

    Presented by:

    O,ikrbiso, Ric Daniel Luchavez

    BS Industrial Engineering - 2nd Year

    November 18, 2022


    I. PROBLEM
    • What will it take for Million Air Conditioning Corporation to succeed in this market?

    II. OBJECTIVE
    • to utilize the additional plant capacity
    • to increase market awareness of their product and unit sales

    III. ALTERNATIVE COURSE OF ACTION


    • Analyzing data using online platforms
    • Utilize the additional plant capacity to independently construct a second cooling air
    conditioner in order to compete with another company on a broad scale.
    • Improve the heating, cooling, and air conditioning system.

    QUESTIONS TO BE ANSWERED

    Discuss the risk involved in Million Air’s three propositions, and which do you conclude is the
    most promising for Million to undertake?

    • Now that the business can market the cooling-heating system in addition to the unique
    cooling system, it can compete on the domestic market. This reduces their market since,
    even if a customer decides against the cooling-heating system due to the associated
    costs, Million Air can still offer an exclusive cooling system. As a result, the customer no
    longer needs to go elsewhere for the exclusive cooling system. After carefully weighing all
    of the options, we have decided to proceed with the second one because we believe the
    company will succeed if it can provide both the proprietary cooling system and the cooling-
    heating system.

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