PROFESSIONAL DIPLOMA

IN GRAPHIC DESIGN

MODULE 1
LESSON 3:
THE DESIGN CYCLE
REMINDER Did you create your coffee shop logo?

Professional Diploma in Graphic Design

 DID
YOU Cocaine leaves & kola fruits

KNOW? Two “C’s” would look better for a

design, thus Pemberton and Robinson
came up with the name Coca-Cola
instead of “Coca-Kola”

Spencerian script

Professional Diploma in Graphic Design

WHICH OPERATING SYSTEM IS BEST FOR GRAPHIC DESIGN?

vs

THE ONE YOU HAVE ACCESS TO!

 LESSON 3
STEPS TO CREATE EFFECTIVE DESIGN

LOGO TYPES
 LOGO TYPES
Symbol/Icon
LOGO TYPES
Wordmark
 LOGO TYPES
Letter mark/Monogram
 A HEWITT-PHILLIPS

WHAT B HUNGARY-PUTNOK
DO THE INITIALS
“HP” IN THE LOGO
HEWLETT-PACKARD
STAND FOR?
C

Q&A D HYPERTEXT
PROTOCOL
 LOGO TYPES
Combination mark
LOGO TYPES
Emblem
 LOGO TYPES

Symbolic meaning representing the

company’s values

SYMBOL Tricky option for new companies

(ICON) Very simplistic
LOGO TYPES

SYMBOL
(ICON)
LOGO TYPES

SYMBOL
(ICON)
 LOGO TYPES

Typeface based logo

Consider a unique typeface

WORDMARK
LOGO TYPES

WORDMARK
 LOGO TYPES

Typeface based logo

Usually consists out of first letter or

LETTER MARK initials of company name
LOGO TYPES

LETTER MARK
 LOGO TYPES

Combines an icon and wordmark

Allows flexibility to use either icon

COMBINATION or wordmark
MARK
LOGO TYPES

COMBINATION
MARK
 LOGO TYPES

In the form of a crest

Combines letters, words and icons

Consists out of many elements

EMBLEM
Legibility is difficult to achieve

Add a sense of quality and formality

LOGO TYPES

EMBLEM
 Logo?

DESIGN
CYCLE
CHALLENGE
 Create a rough logo concept

Write down words that resembles a coffee

shop

DESIGN Identify possible icons

CYCLE
CHALLENGE Identify possible colours
 A COMBINATION MARK

WHAT B LETTER MARK

TYPE OF LOGO DID YOU
CREATE FOR FRED’S
SYMBOL/ICON
COFFEE C

SHOP?
Q&A D EMBLEM
COFFEE SHOP LOGO

Cup of coffee
Steam or aroma
Coffee beans
COFFEE SHOP

Brown
Cream
Black or white
COFFEE SHOP LOGO

Cup of coffee
Steam or aroma
Coffee beans
COFFEE SHOP

Brown
Cream
Black or white
COFFEE SHOP LOGO

Does your logo contain

any of these elements
and colours?
Coffee shop logo
 DESIGN CONCEPT

Great design concepts

don’t just happen!

What does a mermaid

have to do with coffee?
STARBUCKS LOGO

The mermaid is a Siren

She is the epitome of

“enticing coffee”

Starbucks was established

in Seattle situated on the
coast
THE
DESIGN CYCLE
(DESIGN PIPELINE)
DESIGN CYCLE
 DESIGN CYCLE

Don’t design before properly

consulting your client

Don’t waste time & money

BRIEFING
Reconsider doing things for free
DOWNLOAD YOUR
CLIENT BRIEF THE DESIGN CYCLE
AVAILABLE IN THE
TOOLKIT

BRIEFING
 THE DESIGN CYCLE

Obtain all company details

Company’s values & objectives

BRIEFING
 THE DESIGN CYCLE

What type of designs will the

company require?

BRIEFING
 THE DESIGN CYCLE

The company might provide you

with ideas and inspirations

If not, use your creative freedom

as this means that they trust your
BRIEFING
judgement
 THE DESIGN CYCLE

Don’t create similar designs to

competitors

BRIEFING
 THE DESIGN CYCLE

Who is the company’s target

market?

BRIEFING
 THE DESIGN CYCLE

Dependent on client feedback

Add additional time to your due

date

Charge a rush fee if the client is in

BRIEFING a hurry
 THE DESIGN CYCLE

Create a basic pricelist

Determine all your monthly expenses

and work that into your pricing

Everything takes at least 1 day to make,

charge accordingly

BRIEFING Charge more when you gain experience

DESIGN CYCLE
 DESIGN CYCLE

Get inspiration and personalise

your ideas

RESEARCH & Keep a booklet, page or board at

BRAINSTORMIN
hand where you can doodle ideas
G
 DESIGN CYCLE

Refine your brainstorming ideas

in this phase
THUMBNAILS
 DESIGN CYCLE

Digitise your thumbnails

PRODUCTION
 DESIGN CYCLE

Make your presentation as

appealing as possible

It’s not only about the concept

but the presentation as well
PRESENT
Be prepared to go back to
research & brainstorming if need
be
DESIGN CYCLE
ADOBE ILLUSTRATOR

Creating a new document

Interface introduction

Workspace

Toolbar introduction

Using basic tools

#shawlogodesign
Come up with your
#shawlogodesign
own coffee shop logo

You can use any name

you prefer for your
new coffee shop

If you struggle to come

up with a clever name,
simply use your own
name and do some
research to determine
its meaning