12/29/21, 8:29 PM Educating and Collaborating with Customers

Educating and Collaborating with Customers

How can you act as a collaborative educator?

Stand out as authoritative and confident.
Engage in meaningful and bi-directional discussion.
Bring new perspectives that produce insights.
Keep abreast of your customer's industry.
Use probing questions to reveal the customer's specific business priorities.
Question how your customer is thinking about the issue at hand.
Offer solutions customized to the customer's specific situation.

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