INTERNSHIP PROGRAM PLAN

Student Name : Kristina L. Pascual

Course : Bachelor of Science in Business Administration major in Marketing Management
School/Address : Centro Escolar University – Malolos, Bulacan
Semester of Internship : 2nd Semester, A.Y. 2022-2023
Number of Hours : 600 hours
Internship Site : Eixel Trucking Inc. – Rocka Complex, Tabang, Plaridel, Bulacan
Onsite Supervisor : Mela Georgette Bolor
Position : Sales and Marketing Specialist

GOAL
Our marketing internship program aims to provide an opportunity for real world application of relative
marketing concepts and practices for both product and service-based businesses such as ours. We honor the
internship experience as an opportunity to provide mentorship and help interns succeed in the future, both in
their studies and employment.

JOB OVERVIEW
Student-interns are encouraged to learn and develop skills throughout their time with us. Primary tasks and
opportunities for learning will include:

➢ Designing marketing proposals for each targeted client’s needs;

➢ To set up and deliver sales presentations, product/service demonstrations on a regular basis;
➢ Managing and implementing digital acquisition marketing strategy to support the sales process;
➢ Supporting both operations and marketing team in daily administrative tasks;
➢ Implementing inbound marketing for client acquisition;
➢ Assisting in the creation of written, video, and image content for marketing channels; and
➢ Promoting the company and its services across various social media platforms and job portals.

PREPARED BY: APPROVED BY:

Mela Georgette Bolor Neil Patrick Valeros

Onsite Supervisor President