MANAJEMEN PEMASARAN

CONCEPT CHECK QUIZ

NAMA : BASMALAH RILWAN MENGAS

NIM : 201810160311153

KELAS : MANAJEMEN 3D
  CEO
  
CMO
  
MEO
  
CFO
  
MCO
  

Which of the following is NOT a major decision made by marketing

managers?
  Packaging decisions competitors should make
  
Where to sell the product
  
may share a strong need that cannot be satisfied by an existing product
  
How much to spend on advertising or sales
  
Prices to offer customers
  

A negative demand state refers to consumers who _____.

  begin to buy the product less frequently or not at all

  
may share a strong need that cannot be satisfied by an existing product
  
may be unaware or uninterested in the product
  
dislike the product and may even pay to avoid it
  
 In Canadian economy today, what percent of the Canadian GDP is
accounted for by the services sector (vs. goods)?
  90 percent
  
10 percent
  
30 percent
  
72 percent
  
31 percent
  

Building mutually satisfying long-term relationships with key

constituents in order to earn and retain their business is the aim of
_____.
  holistic marketing
  
internal marketing
  
network marketing
  
alternative marketing
  
relationship marketing
  

Which of the following is NOT one of marketing's "four Ps"?

  Performance
  
Promotion
  
Price
  
Product
  
Place
  
 Internal marketing is the task of _____.

  hiring, training, and motivating able employees who want to serve customers
   well
ensuring the internal profitability of the company
  
incorporating the societal concerns of the external environment into the
   company's internal environment
promoting the company values to employees
  
satisfying consumer wants in a way that serves the best interests of the
   company

According to the textbook, the social responsibility marketing concept

holds that the organization's task is to_____.
  build profitability and competitiveness into marketing practices
  
leave this world a better place than it was
  
develop lasting relationships with customers
  
determine the needs, wants, and interests of target markets and satisfy them
   more effectively and efficiently than competitors while preserving or enhancing
consumers and society's long-term well-being
hire ex-cons
  

_____ are wants for specific products backed by an ability to pay.

  Offerings
  
Desires
  
Needs
  
Demands
  
Wants
  
 To reach a target market the marketer uses various marketing
channels. Which of the following choices is NOT one of the channels
discussed in the text?
  Service channel
  
Distribution channel
  
Communication channel
  
Internet channel
  

When a customer expects good service from the dealer where he/she
purchased his/her car, his/her need would be classified as a:
  delight need
  
unstated need
  
secret need
  
real need
  
stated need