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Calamba X Dooh Jva
Calamba X Dooh Jva
This Joint Venture Agreement (“Agreement”) is made and entered into by and
among:
- and -
- WITNESSETH: That -
WHEREAS, DOOH will install either static or digital displays on the property
owned by the LGU;
WHEREAS, both parties desire to enter into a sharing in the gross profits of the
business;
1. DEFINITION OF TERMS
1.1 Joint Venture (“JV”) shall refer to the contractual joint venture of DOOH
and LGU under terms and conditions herein set forth, without, however,
forming a joint venture corporation, or a general partnership.
1.2 Joint Venture Project (“JVP”) shall refer to the marketing and sale of sub-
lease of advertising space or services thereon to the public.
1.3 The Static or Digital Displays shall refer to the outdoor advertising displays
in ANNEX A.
1.4 Gross Profits shall refer to all monthly revenues actually collected due from
third parties out of the sale or lease of advertising space on the Static or
Digital Displays in the property managed, operated or owned by Developer,
net of value-added tax.
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2. OBLIGATIONS OF THE PARTIES TO THE JOINT VENTURE
2.1 DOOH shall be exclusively responsible for all stages of the business sought
to be operated, including but not limited to the: conduct of market studies;
compliance with regulatory requirements and insurance; commissioning
lease, construction, installation, operation and maintenance of the Static or
Digital Displays; marketing and sales or lease of advertising space or services
on the displays to the public. In case Developer refers clients, such a referral
shall enjoy preference by DOOH.
2.2 LGU shall waive the rental charges for the displays and other ad placements
in exchange for its share in the Gross Profits.
3.1 Contract period is for twenty-five (25) years. Renewable upon agreed terms.
3.2 DOOH shall have first option renewal, three (3) months prior to the
expiration of the contract.
3.3 Operational hours of the Digital Displays shall be from 6am to 12mn.
Lightings for the Static Displays will be from 6pm to 11pm.
4.1 The JV shall be managed and controlled jointly by the parties through their
respective signatories to this Agreement, who may not be replaced as
authorized representative except by a valid resolution of the concerned
governing board. Only one (1) representative shall be allowed per party.
4.2 DOOH shall have the primary responsibility to market the JVP’s advertising
services to third parties, negotiate, execute and implement the resulting
contracts, collect, remit and account for all Gross Profits. Consequently, all
advertising or other contracts relating to sales or lease of the Static and
Digital Displays shall be prepared and executed under the name of DOOH,
with both representatives of DOOH and LGU as joint signatories in all
contracts. ALVIN M. CARRANZA will represent DOOH while
ROSELLER H. RIZAL will represent the LGU.
Neither party be entitled to compensation for the services they perform under
this Agreement.
5.1 In the execution of their respective responsibilities, the parties shall maintain
absolute transparency, and shall provide the other party with all relevant
records, documents or information in relation to the JVP, including contracts
of lease of advertising space.
5.2 At the end of each month, DOOH shall submit to LGU a Monthly Sales
Report. The report shall include a copy of the signed contracts, a collection
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report in reference to these contracts and a computation of the profit sharing
of both parties. LGU shall advise the acceptance of this computation five (5)
days from the receipt of the report. Once there is acceptance or the five (5)
days had lapsed, DOOH shall prepare a check for the LGU share in profit and
remit the said check within ten (10) days.
6. REVENUE SHARING
6.1 All Gross Profits or any part thereof paid to any of the parties from
advertising or other contracts relating to sales or lease of advertising space on
the Billboard shall be deposited in DOOH Account exclusively opened for
purposes of this JVP. This account shall be “AND” account where one
representative from DOOH and LGU shall be joint signatories.
6.2 License and permits for the operation of the advertising space shall be for the
account of DOOH, with the assistance of LGU.
6.3 Operating expenses such as but not limited to utilities, repair, maintenance
and similar and/or incidental costs directly related to the JVP, shall be to the
account of the JVP.
6.4 The monthly Gross Profits shall be: shared, withdrawn, and distributed
simultaneously between the parties every end of the month after deducting
10% of the monthly Gross Profits as Operating Expenses, as follows:
80% to DOOH
20% to the LGU
6.5 As mentioned in 6.4 of the contract, 10% of the monthly Gross Profit shall be
deducted to cover as Operating Expenses. The said 10% shall be maintained
in the JVA account wherein a representative from each party shall both be the
signatories. The funding in this account shall be used to cover the expenses
mentioned in 6.3. Taxes shall apply.
7.1.1 LGU shall provide the properties and locations which shall be
developed into outdoor advertising platforms.
7.1.2 LGU shall provide the permits and licenses on the properties and
locations for DOOH to operate.
7.2.1 DOOH operate and maintain the outdoor advertising platforms placed
in LGU’s properties and locations.
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7.2.2 DOOH shall be the Sales & Marketing Arm for these outdoor
advertising platforms under a Revenue Sharing arrangement with the
LGU.
7.2.3 DOOH shall cover for the utility and operational expenses in relation
to this agreement in the absence of revenues in the other public
properties. In the presence of revenues, these expenses shall be
deducted prior to the Revenue Sharing.
9. ALLOCATION OF SPOTS
9.1 For LED: Allocate 10% LED of 10 seconder spots for city
which may be used to promote the city’s advocacies
10. EXCLUSIVITY
10.1The LGU shall grant Digital Out of Home, Inc. the exclusive rights to
market, sell and use the properties of the LGU, together with all
infrastructure improvements and fixtures located in the area, for the Term of
this Agreement. The exclusive use shall be defined and described in ANNEX
A.
10.2Digital Out of Home, Inc. shall market and sell advertising spots to potential
clients and for no other purpose.
The parties undertake, represent and warrant to each other that they have the
respective capacity and authority to enter into this Agreement and to implement
the transactions contemplated herein, and that upon the execution hereof, the
same shall be legal, valid and enforceable as against each of them.
12.1Neither party shall make any disclosure of the existence or the terms of, this
Agreement without the prior written consent of the other party, unless
required by law, any government or regulatory body or stock exchange, in
which case prior notice shall be sufficient if it includes the person or entity
requesting the disclosure, the information required and the purpose thereof.
12.2In the course of this JV, each party may have already given, or will be giving,
to the other non-public information concerning itself relating to its business
and operations, including but not limited to:
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a. Information relating to commercial, financial, marketing, technical,
planning or other business affairs and internal records;
12.3Each party warrants that it shall not, without prior written consent of the
party owning the Confidential Information:
13. TERMINATION
13.1The other party materially breaches this Agreement, and such breach is not
cured within thirty (30) days from written notice by the non-breaching party
to the breaching party, without prejudice to the right of the non-breaching
party to avail of the remedies granted by the law and equity;
In the event of any dispute regarding this Agreement or the JV relationship, the
parties shall first attempt to amicably settle the dispute among themselves, and
only after which the dispute may be referred to mediation, conciliation and court
action, in that particular order.
15. NOTICES
All notices required to be made between the parties shall be in writing and
personally served, sent by fax or electronic mail, addressed to the respective
party’s representative named in this Agreement and to the parties’ addresses
provided for herein.
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16. SEPARABILITY
By: By:
________________________ _______________________
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ACKNOWLEDGMENT
BEFORE ME, a Notary Public for and in the above jurisdiction this
_____________ personally appeared the following:
ROSELLER H. RIZAL
all known to me to be the same persons who executed the foregoing Joint Venture
Agreement consisting of six (6) pages including the page wherein this acknowledgment is
written and the other pages have been duly signed by the parties and their witnesses on
the left margin thereof and they acknowledged to me that the same is their free and
voluntary act and deed and of the entities they represent.
WITNESS MY HAND AND SEAL on the date and place first above written.
R-0004
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ANNEX 1
lamppost
outdoor billboard signs
pedestrian fence/crossing
external façade of the footbridges
parks
main road signage
mini billboards along sidewalk
tourist spots and
other potential outdoor advertising sites