Bolysbek Shugyla

FL-24
Elevator pitch
An elevator pitch is a brief, persuasive speech that you use to spark interest in what
your organization does. You can also use it to create interest in a project, idea or
product – or in yourself. A good elevator pitch should last no longer than a short ele-
vator ride of 20 to 30 seconds, hence the name.

It should be interesting, memorable and succinct. It also needs to explain what makes
you – or your organization, product or idea – unique.

When to Use an Elevator Pitch

Some people think that this kind of thing is only useful for salespeople who need to
pitch their products and services. But you can use an elevator pitch in other situations
too.

For example, you might use one to introduce your organization to potential clients or
customers. You could use one in your organization to sell a new idea to your CEO, or
to tell people about the change initiative that you're leading. You could even craft one
to tell people what you do for a living.

Creating an Elevator Pitch

It can take some time to get your pitch right. You'll likely go through several versions
before finding one that's compelling and that sounds natural in conversation.

Analysis:

1. This elevator pitch example comes from this LSATMax study app YouTube ad.

https://youtu.be/X4x22-sLdKA

The duration of the video is 30 seconds, the video itself goes as an introduction and
advertisement. The video starts right away with a personal experience.The text of the
video was something like this: “On my first LSAT, I scored a 148. I ended up with a
174 and a Harvard Law degree. My experience as a student and as an in-class instruc-
tor led to the creation of LSATMax, a vastly superior LSAT prep experience. And
now, with the LSAT being administered on a tablet, our once radical idea has become
the norm for LSAT prep. So what are you waiting for? Download our free app and
see for yourself.” The structure and time schedule has been preserved, there is no un-
necessary information, everything is as it should be

2. LinkedIn company page

https://www.wordstream.com/blog/ws/2021/08/19/linkedin-company-page-features-
examples

Their elevator pitch:

“Teladoc Health is on a mission to empower all people everywhere to live healthier

lives by transforming the healthcare experience. Recognized as the world leader in
whole-person virtual care, Teladoc Health addresses the full spectrum of health and
well-being — powered by human expertise, advanced technology and insights—to
deliver improved clinical outcomes at scale. Serving more than 175 countries and
ranked Best in KLAS for Virtual Care Platforms in 2020, Teladoc Health leverages
extensive expertise and data-driven insights to meet the growing healthcare needs of
consumers and healthcare professionals.”

Its very simple elevator pitch, and its easier to remember.They explained the com-
pany value proposition.

Exercises:

Ex 11

1C

2E

3G

4A

5D

6F
7B

drastic decline

improve significantly

rise steadily

temporary setback

Ex 12

2 fell dramatically

3 have declined slightly

4 rose sharply

5 has grown considerably

6 has decreased steadily

Ex 13

2 This was followed by a sharp fall in income.

3 We have seen a drastic decline in the number of jobs this year.

4 There was a slight drop in hotel rates in Munich.

5 This was followed by a sudden increase in tourist numbers.

6 There has been a steady growth in social security costs.

Ex 14

1 There are several reasons for the decrease in productivity

2 We chose this method because we needed reliable figures.

3 The result of this move was a drastic increase in our costs.

4 Our new policy has led to a significant rise in sales.

5 The slump was caused by the collapse of one of our partner firms.

6 Downsizing resulted in a drastic fall in staff numbers.

7 We increased our prices and our sales went up!

8 Our output has doubled thanks to a new overtime policy.

cause: 1, 2, 5 effect: 3, 4, 6, 7, 8

Ex 15

1 in

2 between

3 to

4 until

5 from

6 of

7 around

8 by

9 at

Ex 16

1 The pie chart shows our percentage of the market share.

2 According to the study, travel costs have risen sharply since 2006.
3 Interest rates were raised by 0.5% at the beginning of the year.

4 In June, there was a dramatic rise of 15% in transport costs.

5 Our productivity hit a low in December.

6 The decline was caused by the poor economic situation.

17

Make your visual as clear and easy to understand as possible.

Start by telling your audience what the graph/chart illustrates. Highlight the key
points.

Say why these points are important (and explain the cause or effect). Use different
verbs to express movement /development.

Use the same key words and phrases you used on your bullet charts.