lOM oA RcP S D|213 513 46

INTERNSHIP REPORT

ON

ENHANCING CANDIDATE EXPERIENCE

IN UNIVERSAL TRIBES

Submitted by

G RAGHUDEEP

160121672051

Batch 2021-2023

Under the guidance

of

Dr. Daman Jeet Assistant Professor,

School of Management Studies

Chaitanya Bharathi Institute of Technology (A)

Gandipet, Hyderabad – 500 075

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DECLARATION

This is to certify that the Internship titled: “MARKETING AND SALES” is

a bonafide work completed by G RAGHUDEEP, 160121672051, in partial
fulfilment of the requirements of the MBA Program and submitted to CBIT,
Hyderabad. I declare that this Internship is a result of my own efforts and has
not been copied from any source.

Place: Hyderabad Student name: G RAGHUDEEP

Date: Roll No: 160121672051

Batch: 2021-2023

CBIT, Hyderabad.

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ACKNOWLEDGEMENTS

It is of great pleasure to take this opportunity to acknowledge and express my gratitude

to those who helped me throughout my internship.

My sincere thanks to Dr. Daman Jeet, Assistant professor, School of management

studies, and my mentor for rendering her valuable suggestions and persistent inspiration
during the Internship.

I would like to express my special thanks of gratitude to, Dr. E. Jalaja, Head of the
Department (HOD) for School of Management Studies (SMS), Chaitanya Bharathi
Institute of Technology for her continuous cooperation and valuable guidance in
completion of my internship report.

I would like to thank Dr. P. Ravinder Reddy, Principal of Chaitanya Bharathi Institute of
Technology.

I would also like to extend my gratitude to the internship guide, Mr. Chetan Dikshit.
Who have guided me throughout the entire internship by taking out their valuable time
to solve all of my queries.
I would also like to thank Universal Tribes for giving me the wonderful opportunity
where I could grow my skills and strive towards a successful professional career.

I would also like to thank all my faculty of SMS, my parents and friends for their
encouragement and support throughout my internship.

Name: Gundlapalli Raghudeep

Roll Number: 160121672051

Place: Hyderabad

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EXECUTIVE SUMMARY

 This Internship program was aimed at enhancing the marketing skills. The
Internship at UNIVERSAL TRIBES. Was carried on various marketing
activities. The internship has continued for 45 days in marketing Department
ofUNIVERSAL TRIBES.
 This internship is based on the basic marketing activities of related to an
Academic Institution. The major part was to collect quantitative and
qualitative data from marketing campaigns. Advertising and public relations
were the coreresponsibilities.
 Through this internship, real time experience about the marketing functions in
particular to direct marketing, leadership, communication and problem solving
are gained.
 It also explains about the company where I provide the details and brief history of
the company.
 It gives the details about the internship starting with nature, roles and
responsibilities, internship objective, on the job analysis, outcomes, learning /
experiences from the internship.
 The internship report comes to an end with the conclusion which is the last part of
the report.

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Table of contents

S.NO CONTENT Page no

1 Introduction 1

2 About company 17

3 About internship 35

 Nature of internship 35

 Roles and responsibilities 36

 Internship objectives 37

 Job analysis 38
 Outcomes from internship 39
 Learning/Experience from 40
internship

4 Conclusion 41

5 Annexure 43

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Table of Figures

Figure no. Title of Figures Page no.

Warily art phone stand 20

1
Hand printed warily art tissue holder 21
2
22
3 Giloy Powder

Big bee natural organic honey 23

4
Kulthi Dal 25
5
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6 Tribal rice flour

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 CHAPTER 1-
INTRODUCTION

10
Universal Tribes was Established in 2017, ever since they are working towards the
empowerment & Upliftment of Tribal communities in India. They have skilled
artists & experienced farmers working along with them.
At universal tribes, “we are sure that you'll find the uniqueness & originality of each
product at Universal Tribes. These tribal farmers live in dense forest areas where
there is no adulteration in even water & soil, it’s as raw & pure as it used to be in the
time of agricultural evolution. And the tribal artists are the ones who have learned
the art from their parents & received it in heritage as a brilliant skill. As one of the
leading marketing internships in the world, UNIVERSAL TRIBES provides an
unparalleled learning environment for aspiring marketing professionals. However,
the current candidate experience at UNIVERSAL TRIBES leaves much to be
desired.
The goal of this paper is to explore the ways in which the candidate experience
can be improved in order to attract and retain the highest caliber of talent.

To start, it is important to understand the current candidate experience at

UNIVERSAL TRIBES. At present, the process begins with an initial application,
followed by a 30-minute phone interview with a hiring manager.
Candidates that pass the phone interview are invited for a full-day in-person
assessment, which includes writing sample, a presentation, and several case studies.
This can be an intimidating process for candidates, as the assessment can be quite
challenging and requires a significant investment of time and effort.

In order to improve the candidate experience, UNIVERSAL TRIBES should focus

on two key areas: communication and assessment. First, UNIVERSAL TRIBES
should strive to keep candidates informed at every step of the process, while also
providing them with detailed feedback on their performance. This will help
candidates gain a better understanding of the criteria they are being evaluated on and
enable them

11
To improve their skills in preparation for future interviews. Second, the assessment
process should be simplified and streamlined to reduce the amount of stress and
pressure candidates experience during the process. Additionally, UNIVERSAL
TRIBES should consider adding additional support for candidates, such as offering
mentorship and providing access to resources and materials to help them prepare.
A few possible steps that can be taken to enhance the candidate experience are as follows:

Ensure a streamlined application process. Having an organized and straightforward

application process will make it easier for candidates to understand the requirements
and submit the necessary documents. This will also help improve the overall
efficiency of the recruitment process.

Provide feedback to candidates in a timely manner. Candidates should be

informed on the status of their application as soon as possible. This will
help them understand if their application has been successful or
unsuccessful, andprovide them with more clarity on their future plans.
Give candidates the opportunity to get to know their potential employer. Having
video interviews or offering virtual tours of the workspace can help candidates
evaluate their potential employer, and decide if they want to work with the
company.

Offer resources to help candidates prepare. Providing resources like interview

tips and practice tests can help candidates feel more prepared and confident
when interviewing with the company.

By taking the above steps, UNIVERSAL TRIBES can create a positive candidate
experience, which can help them in finding the right people for the job.

At UNIVERSAL TRIBES, we strive to create an exceptional candidate experience

for our marketing internship program. To provide candidates with a positive journey
through the recruitment process, we’ve created a number of initiatives to make
their

12
Experience more enjoyable, engaging, and informative.

Onboarding

The onboarding process is designed to make candidates feel welcome and

comfortable as soon as they apply. We start by introducing our recruitment team,
providing information on the candidates’ roles, and discussing the expectations
they will be held to. We also create an online portal where they can track their
progress and get answers to any questions they might have.

Feedback

We believe that feedback is an essential part of any successful recruitment process.

We provide both written and verbal feedback throughout the recruitment process,
giving candidates the opportunity to address any issues they have or express their
interest in pursuing the opportunity. We also use surveys to gain insights on the
candidate experience to ensure we’re meeting our standards.

Communication

We maintain a consistent line of communication with candidates from the moment

they apply to the moment they are hired. We keep them informed of the progress of
their application, provide timely updates, and invite them to ask any questions they
might have. We also keep the candidates in the loop of any changes to the program,
such as updates to policies or changes to the job description. These initiatives are
designed to ensure that the candidate experience is enjoyable and informative. As a
result, we have seen an increase in the number of qualified candidates applying for
the internship. We look forward to continuing to improve our recruitment processes
and make UNIVERSAL TRIBES an employer of choice for talented marketing
professionals. The UNIVERSAL TRIBES Marketing Internship is an opportunity for
interns to learn from experienced professionals and gain valuable, real-world
experience in the world of marketing. However, it's important to ensure that the
candidate experience is as positive and impactful as possible. Here are a few ways
to

13
Enhance the candidate experience and make the internship more successful.

Improve Communication

Communication is key to any successful internship experience. It's important to ensure

that candidates are kept in the loop throughout the recruitment process, from initial
contact to the final results. Regular updates, feedback, and clear instructions should
beprovided to candidates to ensure they feel informed and supported.

Streamline the Application Process

The application process can be lengthy and complicated. Streamlining the process
and making it as seamless as possible will make it easier for candidates to apply,
which will result in a better candidate experience. This can be done by providing a
clear and concise application form, as well as easy access to help and support.

Show Appreciation

It's important to show appreciation for the time and effort that candidates put into the
application process. A simple thank you note or email will help to show that you
valuethe time and effort that they have put in.

By taking these steps, you can ensure that the candidate experience at the
UNIVERSAL TRIBES Marketing Internship is positive and helpful. This will
help to draw in more and better candidates, resulting in a more successful
internship

Enhancing the candidate experience is a critical part of any internship recruitment

process. At UNIVERSALTRIBES, there are several things that can be done to
ensure that every candidate has a positive experience throughout the process.

14
First, a comprehensive and detailed job description should be created that is easy to
understand and outlines the skills and qualifications required for the role. This will
provide candidates with the information they need to decide if the role is right for
them.
Second, the recruitment process should be efficient, transparent, and consistent.
This means responding to applications in an appropriate amount of time and
providing feedback in a timely manner. It also means that the same criteria should
be used to evaluate all candidates in a fair and unbiased way.
Third, all communication should be professional and courteous. This includes giving
timely and honest updates throughout the process, being respectful of the candidate’s
time, and ensuring that any requests for information are addressed promptly.
Finally, the interview process should be structured, organized, and tailored to the
role. This includes setting the right expectations for the candidate and providing a
positive environment in which to evaluate their skills.
As companies increasingly recognize the importance of candidate experience,
UNIVERSAL TRIBES' marketing internship should strive to make the process more
seamless and rewarding. Here are some ways to expand the candidate experience:

 Utilize Technology — Automate the application process as much as possible. Send

automated emails to acknowledge receipt of applications, follow-up emails in the
case of delays, and thank you emails to candidates after interviews. This will help
tomake the overall process more efficient and reduce candidate stress

 Invest in People — Make sure that people are available to answer applicant
questions and provide feedback. Candidates should never feel like they are
being left in the dark.

 Enhance Communication — Provide a platform for candidates to

communicate and collaborate with each other. This will help applicants to
build relationships with one another, which will make the overall candidate
experience more enjoyable.

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 Offer Benefits — Offer benefits to applicants for participating in the process.
This could include a reward for completing the application process or
discountson products or services related to the internship.

Overall, it is clear that there is room for improvement in the candidate experience
at UNIVERSAL TRIBES. By focusing on communication and assessment,
UNIVERSAL TRIBES can create a more positive candidate experience that will
attract and retain the highest caliber of talent.

16
 CHAPTER 2
ABOUT THE COMPANY

17
UNIVERSAL TRIBES

Universal Tribes was Established in 2017, ever since they are working towards the
empowerment & Upliftment of Tribal communities in India. They have skilled artists
& experienced farmers working along with them. They ensure that tribal artists &
farmers are preserving the artwork & getting an appropriate monetary value for the
hard work they do. Tribal communities are already strong & rich enough in terms of
art & health & as a part of this society, it’s our duty to help them become economically
strong as well. Their online & offline portals are there to feature tribal artists &
farmers, to showcase the significant art they make & the beneficial crops they produce
to keep this society healthy. Universal Tribes keeps backing the tribal artists & tribal
farmers and helps them to meet their expectations of living. Letting the world know
about them, their artwork & vice versa.

Tribal have always been kept away from & by mainstream society & then tribes had
to move ahead with the same pattern of their lives. And this what kept bothering the
founder of this company Mr. Rajat Raghtwan, that made him more aware of the fact
that even being part of the organization. This society, we are not working for the
betterment of tribal & since then he did not look back & for sure he didn’t see any
“but why to work for them?" and instead he focused on "why not to work for them?".

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There began the journey of Universal Tribes & he took this pledge of empowerment &
Upliftment of Tribal with their vast variety of organic products & original artwork.

But that is not it, Universal Tribes wanted to generate more employment for these
tribes while preserving their traditional artwork. And yes, they did, along with
bringing the best quality organic staples. Further, they went on educating them
about online marketing & making them realize the power of the digital world. At
universal tribes, “we are sure that you'll find the uniqueness & originality of each
product at Universal Tribes.

Indeed, every business has to face obstacles & so do us. We do come across
many difficulties every now &then but that doesn't stop us from working for
Tribal of India. Tribes we work with, their passion for their work & also their
kindness, all of these teaches us to tackle down every obstacle that comes our
way”- says. Rajat Raghtwan founder of the company.
In order to uplift the tribal society, they just want people to buy the products of them,
the products which are hand crafted by tribal people. Their main motto is to uplift
the tribal people, & is to why not to buy traditional &better-quality products then
the industrialized products.
Universal tribes are selling the products which are handmade & crafted by the
tribal like gondpaintings, warily paintings, Bindu art, organic food traditional
Naga jewelry, dhokara art, marble artifacts, etc.

Universal Tribe's service portfolio:

Universal tribes are basically into sale of good produced & made by tribal
people like paintings, organic food, jewelry, etc.

19
 Some of the products sold by them are:
Handicrafts

1. Pen stand Hexagonal

This hexagonal pen stand is an art of tribal artisans and design inspired by the simple
lifestyle of warily tribes. This pen stand is hexagonal shaped that gives a beautiful
look to your workspace. Stylishly organize your desktop items with this beautifully
handcrafted Pen Stand. This stand is used as a desk organizer for pens, pencils,
markers which makes your workspace more efficient. You will be able to keep your
workspace both organized and efficient. It is ideal for personal use and gifting.
2. Warily art phone stand

Figure 1.Warily phone stand

Wooden, simple & yet sober mobile stand. The design pattern is solo & yet it
expresses a lot of unique stories. This unique piece should be a part of your desk. This
handcrafted mobile stand is made of wood. White acrylic paint is used to do warily
artwork on a mobile stand, touch wood solution is used after the finishing of the
product, artwork on it won’t erase easily as touch wood solution is applied on it. It is

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 Also an ideal gift for your friends and relatives.

3. Hand printed warily art tissue holder

Figure 2.Warily tissue holder

This semi-circled-shaped tissue holder is designed to hold tissues and paper napkins
as well as decorate your dining area. It comes with warily tribal design which
includes structural decorative designs by tribal artisans. Store all your tissues neatly
in this perfectly styled holder and will surely emphasize the excellence of your
table. We can use this product as a tissue paper holder stand, paper napkin holder
stand for thekitchen, car tissue box, etc.

4. Dry fruit box

The big dry fruit box is handmade by tribal artisans and the design inspired the
lifestyle of the warily tribes. This dry fruit box is used for storing dry fruits and is
perfect for your kitchen accessory and table decor and centerpiece in front of your
guests.

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5. Triangle pen stand

This triangle pen stand is made by tribal artisans and design inspired by the simple
lifestyle of warily tribes. This pen stand is triangle-shaped which gives a
beautifullook to your workspace.
Stylishly organize your desktop items with this beautifully handcrafted Pen Stand.

Other items included in handicrafts are: Hand printed warily art square pen stand,
conical pen stand, tea coaster circular & sleeping, and many more.

1. Giloy Powder

Figure 3.Giloy powder

Giloy Powder is made from fresh leaves, roots by using the traditional method of
Stone Grinding. They are sun-dried before crushing into powder. Gilroy is a
protective tonic that wards off infection and boosts your immunity. Gilroy powder
can be used to treat signs of ageing.

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2. Kalmegh Powder

Kaleigh a very important medicinal plant of traditional medicine system. Kaleigh is

found growing wild throughout the plains and hills of tropical India. Kaleigh is
especially useful in treating liver related diseases. It exhibits hepatocyte-protective
and hepatocyte-simulative property. In traditional medicine system aqueous extract of
Kaleigh is given for jaundice.

Kaleigh powder is bitter in taste which helps to digest the food & prevents
formation of flatulency& toxic waste in the body.

3. Baheda powder
It is a traditional herbal blend formulated from the dried de-seeded fruits of
Terminal Billerica. It is extremely useful for treating respiratory infections,
recurrent fever, constipation, ulcer, hemorrhoids, etc.
Thanks to its antioxidants its consumption is best for hair problems and gives a radiance
to the skin.

4. Hirdapowder
Usage of Hirda powder results in the removal of excess vat from the human body
system as it helps in enhancing ingestion and increase the absorption of nutrients.
Regular usage of this powder can help in the prevention of stomach ulcers.

5. Big bee natural organic honey

Figure 4.Natural Organic Honey

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 NATURAL AND PURE: 100% Pure Forest raw Honey Unpasteurized,
Unprocessed, and Unheated. No added artificial flavor, sugars, additives or
colors.
UNPROCESSED HONEY: Organic Raw honey is bottled without any
processing or heating, so as to preserve all the natural flavor and goodness
of 100% pure honey. Collected from deep forest area free from pesticides
and fertilizers.

FREE FROM ANTIBIOTICS & NO ADDED SUGAR: Our honey is free

From traces of antibiotics or pesticide and we collect honey directly from
the forest where the bees collect honey from the nectar.

Other items in Ayurveda collection are: Maharaja organic honey, Jamun

● Organic food:

1. Vanam health pack of Universal Tribes

Good health starts with good food! This health pack is a combination of nutritious
organic staples & delicious raw wild honey. It’s your time to cultivate healthy
eating habits. And also empower tribal communities by creating economic
opportunities via opting for organic.

Contents of the Box:

● Vanam Raw Wild Honey (400gm).

● Vanam Tribal Brown Rice (500gm).
● VanamTribal Java Phil Rice (500gm).
● Vanam Tribal Red Rice (500gm).
● Vanam Tribal Brown Poha (500gm).

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 ● Vanam Tribal Red Poha (500gm).
● Weekly Diet Chart.

2. Vanam honey

Vanam honey is 100% pure and natural honey. Its raw, unprocessed, and
unpasteurized honey. During this process of extraction, not a single honeybee,
eggs, or larva gets damaged. This honey is unprocessed and no external
substance (preservatives, sugar, etc.) is added to it. Only filtered through the
cotton filter.

3. Tribal red cum brown rice

● Get multiple health benefits in one packet

● Filled with nutrients that are great for body growth
● More zinc and Iron than traditional white rice

4. Kulthi Dal

Figure 5.Kulthi dal

Kulthi is also known as horse gram. Kulthi is a type of legume, generally grown
in dry agricultural areas. It is used as a staple food for horses in India. It is high
powered and hence used as feed for horses before races and although it is also
commonly used in cooking. In traditional Ayurveda cuisine, Kulthi dal is

25
 Considered a food with medicinal properties. Horse gram is rich in nutrients
and also contains phosphorous, calcium, protein and iron. Therefore, it is
considered very beneficial for human health. Kulthi is a widely consumed as a
staple diet inIndia.

Benefits:
·Treats kidney stones.

·Protects liver function

·Promotes weight loss.

5. Tribal rice flour

Figure 6.Tribal rice flour

Rice flour is gluten free and a fine substitute for wheat flour. It is used to make
sweets and rice noodles and also has an extensive use in baby food products. It is
free from synthetic chemicals and pesticides. Bold Low GI varieties ground to make
delicious healthy flour, which can be used for making various snacks like crackers,
puffs, etc.

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6. Tribal Dub raj rice

Dub raj is a very popular variety grown in many parts of Chhattisgarh. There are
many variants of Dub raj. Some of which are early and others are of late duration.
Dub raj paddy has characteristic hairs which protrude from the base of the seed.
The rice has good palatability and a mild aroma.
Those who consume dub raj rice in their daily meals are always reluctant to shift to
any other rice. Other products include in organic food categories are: Tribal red
rice, tribal brown rice, tribal dosa rice, tribal red Poha, tribal whole urad dal,
amchur powder, turmeric powder, etc.

● Bindu Art

1. Recycle side bag

Recycled material to avoid waste. We add special detailing like bag handles
and printed graphics to give an attractive look to your bag. A side bag is
usedto carry your things.

• Easily recyclable
• Handmade

2. Leather medium square box

Glamour your storage with our leather square box made with fine quality leather and
gives your storage anew and luxurious touch. It has rectangular or square shaped. You
use a leather box at a store your things safe.
• Keep your things safe
• New touch for your storage
• Good quality leather

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 3. Leather half round medium box
Glamour your storage with our leather half-round box medium made with fine quality
leather and gives you a new and luxurious touch. It has half-round shaped. You use a
leather box at a store your things safe.

• Keep your things safe

• New touch for your storage
• Good quality leather

4. Leather car piggy bank

A car-themed money bank made for children to save money for easy opening
handcrafted by tribal artisans. It is made of cruelty-free leather. This money bank is
aunique gift option for children.

• Purely Handicraft Products

• home decor
• best for gift item

Other items included in Bindu art are: Leather key bunch zip purse, leather elephant
piggy bank, leather evening purse, leather oval box, cotton toy, & many more.

● Bamboo artefacts

1. Bamboo water bottle

A bamboo bottle is a product of bamboo art. The Bamboo Bottles have been made
and carved out of real Bamboo Grass / Stem from the northeastern part of India.
Taste the richness and feel the fragrance of bamboo with your every sip in our
bamboo bottle. These bamboo Bottles are totally organic and do not contain any
toxic materials that is why this bottle is healthy and totally safe to store water. This
bamboobottle can hold 500ml of water.

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Other items included in Bamboo artifacts is: a bamboo water bottle of 750ml

● Naga jewelry

1. Multi-color beads Naga jewelry

The Chakhesangs are a major Naga ethnic group found in the state of Nagaland, India.
Tisa is the carnelian bead which makes up the central part of a Tida, a necklace worn
by the women of most Naga tribes. It is a broad, heavy, delicate and beautiful jewelry
made up of carnelians, agate, ivory, and glass beads etc., laced together in specific
patterns.

1. Naga quadrilateral earring

The Naga people of Northeast India and Northwest Burma comprise, united
under the name Naga. The Naga jewelry is a craft of Nagaland tribes. Naga
jewelry is made from different variety of materials such as carnelian and glass
beads, coral, bronze, boar tusks, shells, ivory, conch shells, and cowries. The
orange, red, yellow, blue colors go perfectly together on a single piece.

2. Orange green Naga jewelry

The Chakhesangs are a major Naga ethnic group found in the state of Nagaland, India.
Tisa is the carnelian bead which makes up the central part of a Tida, a necklace worn
by the women of most Naga tribes. It is abroad, heavy, delicate and beautiful jewelry
made up of carnelians, agate, ivory, and glass beads etc., laced together in specific
patterns. Traditionally, a Tiza is a girl’s prized possession. On attaining puberty, it is
gifted to the daughters by their mothers.

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4. Multi-color muffler

The Chakhesangs are a major Naga ethnic group found in the state of Nagaland, India.
Tisa is the carnelian bead which makes up the central part of a Tide, a necklace worn
by the women of most Naga tribes. It is abroad, heavy, delicate and beautiful jewelry
made up of carnelians, agate, ivory, and glass beads etc., laced together in specific
patterns. Traditionally, a Tiza is a girl’s prized possession. On attaining puberty, it is
gifted to the daughters by their mothers.

Other items included in Naga jewelry: brown beads Naga jewelry,

multi-color beads Naganecklace.

• SWOT Analysis of Universal Tribal Strengths

1. The strength of Indian Handicrafts lies in largely inherited

creativity and skill of craft persons, traditional and cultural base,
lowcapital investment and high value addition.

2. Industry provides potential sources of employment.

3. Product are value added and handicrafts have various application.

4. It is the potential source of foreign revenue because of higher export.

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• Weaknesses

1. Lack of infrastructure and communication and facilities.

2. In adequate information of current market trends.

3. Less interest of young people in craft industries.

4. Lack of promotion of products.

Opportunities

1. Development of domestic and international tourism sector.

2. Developing fashion industries require handicrafts products.

3. Rising demand of handicraft companies in in other states.

• Threats

1. Competition in domestic market.

2. Balance between in high demand and supply.

3. Better trait terms offered by competing countries.

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 SCOPE OF THE STUDY

The main objective of the study is to assess the livelihood options for the major tribal
handicrafts of Maharashtra, Arunachal Pradesh, Rajasthan, Uttaranchal and
Chhattisgarh. The scope of work of the study is to study the existing status of the
handicrafts of the major tribes of Maharashtra, Arunachal Pradesh, Rajasthan, and
Uttaranchal.

• To study the source of the raw materials and the extent of

sustainability of the handicrafts based on these resources
• To assess the extent of dependence (in terms of livelihood) of the
artisans on this sector and any other livelihood options; to assess
the support provided by the local NGO’s/Government
programs/financial institutions to the artisans2
• To assess the extent of handicraft sector as a livelihood options.

32
COMPANY MISSION:

Our mission is to enhance the lifestyle of our customers, tribal artists & tribal farmers.
We keep encouraging our tribal artists & tribal farmers to create beautiful artwork &
healthy staple foods. We’ve created digital & traditional platforms open to the world,
so anybody could contribute by buying these amazing artworks & healthy foods from
WWW.universaltribes.com. We provide the desired value to our tribal artists &
tribal farmers. We are making sure that your every single purchase goes for the
empowerment.

COMPANY VISION:

Our vision is to make every tribal artist & tribal farmer of India empowered.
Uplifting them for all the socio- economic activities of this society, we ensure
that artists are indulging in art, keeping it alive &getting proper value in
exchange for the hard work they put into making it. Creating economic
opportunities for hardworking tribal farmers as well.

33
 CHAPTER 3-
ABOUT THE INTERNSHIP

34
 NATURE OF INTERNSHIP

Universal tribes provide internship & work from home opportunities to fresher’s so
that they can contribute in shaping their career. Internship opportunities include sales
& marketing interns, Human resource interns. In this way it is not only give tribal
people a platform to showcase their talent but also give young brain the opportunities
try their hand in cooperate world.

Name G. RAGHUDEEP

Hall ticket number 160121672051

Duration 18 October to 05 December

Batch size Individual

Mode of internship Online

Industry guide Mr. Chetan dikshit

Faculty guide Dr. Daman Jeet

Certifications Completion Certificate

35
 ROLES AND RESPONSIBILITIES

 Understanding the Nature of Business and Product Details.

 Product Presentation.
 Leads and Sales Generation.
 Creating Marketing Pitches.
 Digital Marketing and New Vendor Registration.
 Interacting with Potential Customers for Demonstration and Presentation.
 Conducting Research and Analyzing Data to Identify and Define Audiences
 Maintaining Accurate Records and Updating Database in Google sheets.

INTERNSHIP OBJECTIVES
 

 Marketing of UNIVERSAL TRIBES company’s products.

 Understanding customer satisfaction.

36
 ON THE JOB ANALYSIS

Universal Tribes Company is a company that aims to revolutionize the way people
communicate and interact with one another. They offer a wide range of products and
services, such as a mobile application and desktop app, to help users communicate
more effectively.

The company has recently announced a Marketing Internship program, which is

designed to give students and recent graduates a chance to gain valuable
experience in the industry. This internship program is a great opportunity for
aspiring marketers to gain an understanding of the industry and gain real-world
experience.

The internship program includes a combination of on-the-job training, seminars, and

lectures on various marketing topics. Interns will be exposed to a wide range of topics
such as market research, customer segmentation, digital marketing, and analytics.
Interns will also be given the opportunity to attend events, network with industry
professionals, and gain hands-on experience in the field.

The main goal of the program is to equip interns with the knowledge, skills, and
experience necessary to become successful professionals. Upon completion of the
program, interns will be able to apply their knowledge and skills to real world
scenarios.

The internship is a great opportunity for marketing students and recent graduates to
gain valuable experience and network with professionals in the industry. With the
right attitude and dedication, interns will be able to make their mark in the marketing
world and build a successful career.

After getting an opportunity to do an internship at Universal Tribes, I had the chance

to analyses the company's marketing strategies and gain valuable insights. This
internship helped in providing me with the necessary knowledge and expertise to
assist in the company's marketing efforts. As part of my internship, I was
responsible for

37
 Understanding the nature of business and product details, as well as product
presentation. My internship allowed me to gain an understanding of their competitors
and how Universal Tribes stands out from them. I also got to observe the company's
marketing strategy, which helped me better comprehend the company's goals and
objective. Overall, my internship with Universal Tribes enabled me to gain valuable
knowledge and experience in the field of marketing.

Sales Report

Feedback

Name of about Interested to Products Number of

Sr. no. Date customer Phone number Email ID Company buy Purchased Sales

1 05/11/22 Mallika 9626457342 mallikareddy@gmail.com Good yes honey 5

2 9\10\22 Renuka 9471239287 renukaredy@gmail.com good yes Rice flour 3

3 6\11\22 Anu 7034567892 anusha@gmail.com excellent yes Kulthi dal 6

4 7\11\22 Kiran 9760975347 kiram@gmail.com good yes honey 4

5 9\11\22 ammulu 9956123456 ammulu23@gmail.com excellent yes Giloy powder 3

6 16/11/22 anurag 8328082414 Saianuragbandi@gmail.com Excellent Yes Rice flour 2

7 17/11/22 Akhil 8450992429 akhilyadav@gmail.com good yes honey 4

8 22/11/22 Raghav 8773662147 raghav123@gmail.com amazing yes Hirda powder 7

WORK DONE

 Attending the team meetings regularly.

 Communicating and explaining about the product available to the
customers.
 Call active and budding customers to encourage purchase.
 Helping the customers in clearing their queries and retaining the existing
customers.
 Recording the complaints from the customers if any, and reporting to the
team.
 Communicating verbal acceptance of offers to backend team for closing.
 Reporting the progress of the work to the team leader.
 Recording the techniques and suggestions from the manager and
implementing in the sales pitching.

38
 OUTCOMES OF THE INTERNSHIP

Knowledge and Understanding:

 It leads to a better understanding of customers and helped us to offer efficient customer
service to collaborate more easily and reduce siloes.
 Analyzing promotion schemes and discounts to the customers based upon the
requirement.
 The main skill gained is to improve our communication skills and convincing skills
while dealing with a customer.
 Acquired knowledge about the distribution structure of UNIVERSAL TRIBES.
 Learn how to convince customers to adopt the product.
 Dealing with different mindsets of customers and handling them.

Skills acquired:
 Gained ability to work in a fast-paced team environment.
 Up-skilled my communication and Interpersonal skills.
 Learn adaptability and objection handling.
 Developed strong work ethics.
 Handling pressure situations.
 Work-life balance.
 Acquired competency in customer engagement and selling skills and Gained ability to
work in a fast-paced team environment.

39
 LEARNING EXPERIENCE
FROM INTERNSHIP

 For the first week I was given less of work and more of lectures on how the
company works, what customers look for and how we could work taking into
account the best interest of both the company and the customer.
 This internship has been a great and rare opportunity to improve my personal and
professional skills.
 Communicating with around 200 customers during the 60 days span of my
internship helped me to know how to approach with various personality traits and
improved my social skills.
 Today I am proud that I got an opportunity to learn all these skills.

40
CHAPTER 4- CONCLUSION

41
I am happy to complete my internship in UNIVERSAL TRIBES under marketing
department. My internship experience at UNIVERSAL TRIBES has definitely been an
enlightening and rewarding one. This internship is a bridge between the theoretical
knowledge and practical or the reality work. Gave me a better insight into the present
situation of the society. Ethics and norms followed by the company are very strict but straight
and equal for everyone. Good will of UNIVERSAL TRIBES is very high in the market which
can be easily seen by anyone working in the field.
These proven marketing ideas will help any intern create a strong presence in the
community, build up revenues, and create a foundation for a sustainable future. This
internship helped me to learn and meet peoples of different perceptions, which helped me
to understand the real work market culture.

42
CHAPTER 5-ANNEXURE

43
Websites
o www.universaltribes.com

o www.glassdoor.co.in

o https://www.sociologyguide.co
m/tribal-society/index.php

o https://www.toppr.com/guides/
history/tribes-

o Nomads-and-settled communities/tribal-societies/

o https://www.jstor.org/stable/4366851

o https://www.epw.in/journal/2021/34/book-reviews/changing-
dynamicstribal-societies-india.html

o https://www.encyclopedia.com/social-sciences/applied-and-social-
sciences magazines/tribal-society

o https://www.vedantu.com/history/tribal-societies
https:/www.clearias.com/major-tribes-in-india/

44
Newspaper and E-journal

1. https://apps.aima.in/ejournal_new/articlespdf/_nrc3_24080992200933892
94.pdf

2. https://www.iitk.ac.in/im
e/decline/data/%20G
iri%20PhD%20Thesis%
20_Final-4-1019.pdf

45