MEDIA: It describes the various ways through which we communicate in society.

Because it refers to all means of communication, everything ranging from a telephone

call to the evening news on television can be called media.

When talking about reaching a very large number of people we say mass media. Local
media refers to, for example, your local newspaper, or local/regional TV/radio channels.

The Internet has also emerged as a major player, as a rapidly-growing number of

people globally get their news, movies, etc. online.

Print Media includes all types of publications, including newspapers, journals,

magazines, books and reports. It is the oldest type, and despite suffering since the
emergence of the Internet, is still used by a major proportion of the population.

Broadcast Media refers to radio and TV, which came onto the scene at the beginning
and middle of the 20th century respectively. Most people still get their news from TV
and radio broadcasts – however, experts predict that it will not be long before online
sources take over.

Over the past twenty years, cable news has grown in importance.

The Internet – specifically websites and blogs – are rapidly emerging as viable and
major channels of communication as more and more people seek news, entertainment
and educational material online. The term ‘viable,’ in business, means capable of
generating profits for many years.

Virtually every part of the Internet has become a medium of communication – most free
email services have little boxes that display ads and other messages.

The Internet as we know it today did not really take off until the 1990s. In 1995, just 1%
of the world’s population was online, compared to over 49% today. The notion of the
Internet started in the 1960s in the USA during the Cold War, when the military and
scientists were worried about a missile attack, which could knock out the telephone
system.

https://avasant.com/insights/publications/technology-optimization/media-entertainment-industry-an-
overveiw/#:~:text=The%20Media%20and%20Entertainment%20(M%26E,segments%2C%20geographies
%20and%20consumer%20segments. - Media & Entertainment Industry: An Overview
What is social media?

Websites and apps dedicated to social networking, microblogging, forums, social

bookmarking, wikis and social curation are examples of some types of social media.

The most famous social networking companies are Facebook, Twitter, Google+ and
Instagram.

Print media

https://innovativezoneindia.com/top-10-media-houses-in-india/ - TOP BROADCAST MEDIA

https://blog.digimind.com/en/insight-driven-marketing/what-are-the-types-of-social-media - TYPES OF
SOCIAL MEDIA

https://www.theglobalstatistics.com/india-social-media-statistics/ - India Social Media Statistics 2022 |

Most Used Top Platforms.

https://www.eastyawest.com/entertainment/top-5-film-industries-in-india/ - TOP 5 FILM INDUSTRIES

INDIA.

https://kpmg.com/in/en/home/insights/2020/05/media-and-entertainment-post-covid-19-the-best-of-
times-the-worst-of-times.html#:~:text=The%20COVID%2D19%20pandemic%20is,the%2Dtop%20(OTT) –
POST COVID M&E