WORKSHEET 1

UNIT 3
UNDERSTANDING AN AUDIENCE IN CREATIVE MEDIA PRODUCTION

1
1.1

Please list at least 3 research methods you have used on the course so far?

So far I have analysed movie trailers, posters and I have looked into foley artists.

2
1.1

What is qualitive research?

Qualitive research is when you gather research.

What is quantitative research?

Quantitative research is when you look at the data and analytics.

What is primary research?

Primary research is when you do it on your own.

What is secondary research?

Secondary research is when someone else does it for you.

3
1.1

Identify at least 3 elements you would need to build an “audience profile” for one of the media products
you have created on the course so far? (Horror Film Poster / Lost Short Film / Blair With Trailer Project)

I would need to research what is trending, what was popular and what is nice to look at (camera shots,
backgrounds).
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4
1.2

From the list below of communication methods and skills select which ones you will be using for each of
the projects listed in this section. You may use the same methods and skills in more than one project.

Use of camera
Use of editing
Use of sound (Music/ dialogue/effects)
Narrative
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Research Skills (Secondary research of short films, horror films, interactive films)

Horror Film Poster

 Editing
 Research skills

Lost Short Film

 Use of camera, editing and sound
 Use of Narrative and writing skills
 Research skills

Blair Witch Trailer Project

 Use of camera, editing and sound
 Use of Narrative
 Research skills
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5
1.2

Looking at the projects above pick one communication method and skill that you have used in more than
one project, compare how you have used them differently.

In the lost short film and the Blair witch trailer project, there was use of camera shots. In the lost short
film, there was more freedom to choose the shots that were used. However, in the Blair witch trailer,
there were set shots we had to get in order to complete the project.

6
2.1

Apply the following media processes and skills to the projects you have worked on, you may apply some
of these processes and skills to more than one project. Be sure to paste a link to your Weebly page for
each project.

Storyboarding
Script writing
Foley
Video Editing
Photoshop
Primary Research
Secondary Research

Horror Film Poster – paste link to this project here

https://emmabownlevel2media2223.weebly.com/page-2---horror-
poster.html - Photoshop, primary research

Lost Short Film – paste link to this project here

https://emmabownlevel2media2223.weebly.com/page-3---blair-witch-
marketing.html - storyboarding, script writing, foley, video editing,
secondary research

Blair Witch Trailer – paste link to this project here

https://emmabownlevel2media2223.weebly.com/page-3---blair-witch-
marketing.html - Foley, video editing, primary research
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7
2.2

This time focusing on THE BLAIR WITCH TRAILER PROJECT ONLY how successful do you feel you used
the following communication methods and skills? Provide one example below for each of the following
methods and skills.

Use of camera
The camera was used efficiently in all the projects, like the Blair witch project trailer with the shots of
the trees.

Use of editing
The editing was used effectively in all the projects, for example the clips in the lost short film.

Use of sound (Music/ dialogue/effects)

The sound design was used to great effect, for instances, the sound in the lost short film was used to
show just how empty the looping corridor was.

Narrative
The narrative was used to tell a story, namely the Blair witch project trailer had the narrative of
people going missing in the forest and to present the mystery to the audience.

Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)

The writing skills were used in the lost short film, for example there is foreshadowing in the
background and establishing shots to show the narrative for the looping corridor.

Research Skills (Secondary research of short films)

The use of research was used to help with all the projects previously mentioned such as the Blair witch
project trailer. The research was used to help create the sense of tension needed for our own version.

Looking at all of the above please answer the following

What worked well?

I feel the posters worked out well.

What would you do differently and why?

I would try to do the sound editing differently next time as I felt it wasn’t the greatest. I would also spend
more time working on the writing of the lost short film as I feel I needed more time on it.