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Boston Consulting Group THE GROWTH SHARE MATRIX
Matrix
Stars
Question
Marks “ To be successful, a
company should have a
GROWTH
portfolio of products with
different growth rates and
Cash different market shares.
Dogs
”
Cows
Opportunities
S
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SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
SWOT
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Jupiter is a gas giant and
Mercury is the closest
the biggest planet in the
planet to the Sun and the
Solar System
smallest one
Opportunities Threats
Despite being red, Mars
Venus has a beautiful
is actually a cold place
name and is the second
full of iron oxide dust
planet from the Sun
SWOT Analysis Infographics
S W
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
SWOT
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
O T
SWOT Analysis Infographics
1. 3 Tipos de laboratorios
Materiales biodegradables y
alternativas eco-friendly 2.
3. Mejora calidad de trabajo
Gran comodidad
Stars
Question
Marks “
Many “businesses” require
GROWTH
CASH USE
far more cash input than
Cash they can ever generate.
Dogs
”
Cows
Stars
Question
Marks “A few businesses generate
GROWTH
CASH USE
far more cash than they
Cash can profitably reinvest.
Dogs
”
Cows
Stars
Question
Marks “A few businesses are self-
sufficient in cash flow. Over
GROWTH
CASH USE
time they will become
much larger and also large
Cash net generators of cash.
Dogs
”
Cows
Stars
Question
Marks “ Most businesses, however,
generate very little cash even
GROWTH
CASH USE
thought they use little. The
reported earnings must be
reinvested and probably
Cash always will. These businesses
Dogs
”
Cows are “cash traps”.
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Jupiter
Jupiter is a gas
W Neptune
Neptune is the
T
giant and the farthest planet
biggest planet from the Sun
S Saturn O Mars
SWOT Analysis Infographics
Jupiter is a gas
Jupiter is a gas Jupiter is a gas Jupiter is a gas
giant and the
giant and the giant and the giant and the
biggest planet
biggest planet biggest planet biggest planet
SWOT Analysis Infographics
Mercury Saturn
W
hs
ea
gt
kn
n
es
re
Mercury is the closest Jupiter is a gas giant
St
se
s
planet to the Sun and and the biggest planet
the smallest one in the Solar System
es
poisonous atmosphere full of iron oxide dust
ti
Th
ni
tu
re
or
at
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s
Op
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Mercury Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Mars Moon
Opportunities Threats
Venus has a beautiful
Jupiter Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the
smallest one S W the biggest planet in the
Solar System
Opportunities Threats
Venus has a beautiful
O T Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
ARR
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IZQUIERDA DERECHA
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SWOT Analysis With
Silhouettes
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S
STRENGTHS
W
WEAKNESSES
O
OPPORTUNITIES
T
THREATS
SWOT / TOWS Analysis THE COMPETITIVE ANALYSIS MATRIX
Matrix
Internal
External
Positive Negative
27
SWOT Analysis With
Silhouettes
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Threats
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SWOT Analisys
Strength
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2
9
W W W . h o m e P P T. C O M
F re e Te m p l a t e
Strength Weakness
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SWOT Analysis Infographics
S W
Strengths Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
SWOT
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun full of iron oxide dust
O T
SWOT Analysis With
Silhouettes
Strengths Weaknesses Opportunities Threats
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Porter’s Generic THE COMPETITIVE ADVANTAGE MATRIX
Broad
smallest is the closest planet to the Sun and Cost Leadership Differentiation
the smallest is the closest planet to the Sun and
Competitive Scope
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
the smallest is the closest planet to the Sun and
Narrow
Differentiation
the smallest one Cost Focus
Focus
33
Low Cost Differentiation
SWOT Analysis Infographics
PUNTOS DE EVALUACIÓN DE
NECESIDADES COMPRA
INFORMACIÓN ALTERNATIVAS
- Nuestro producto
- Crear nuevos - Vía online a través de Cualquiera de los 3
ofrece dinamismo,
laboratorios nuestra web modelos ofertados de
una gran calidad
respecto a otro tipo Lab-Pack se podrán
- Tener laboratorios en - En nuestras oficinas adquirir:
de laboratorios y lo
cualquier zona que se
más importante,
desee - En revistas científicas - Vía online a través de
nuestra empresa
- Obtener una mayor nuestra página.
permite llegar un
eficiencia y - Por correo o teléfono - En nuestras ofinas.
laboratorio a cualquier
rendimiento - En la fábrica.
parte del mundo
ahorrando tiempo,
aprovechando la
materia del entorno y
obteniendo así un
mayor rendimiento.
SWOT Analysis Infographics
Threats Strengths
Mercury is the closest S Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
T W
Opportunities Weaknesses
Venus has a beautiful Despite being red, Mars
name and is the second O is actually a cold place
planet from the Sun full of iron oxide dust
SWOT Analysis Infographics
Strengths S W Weaknesses
Mercury is the closest Jupiter is a gas giant and
planet to the Sun and the the biggest planet in the
smallest one Solar System
Opportunities Threats
Venus has a beautiful Despite being red, Mars
name and is the second is actually a cold place
planet from the Sun
O T full of iron oxide dust
SWOT Analysis Infographics
S W O T
Mercury Neptune Mars Jupiter
Mercury is the Neptune is the Despite being red, Jupiter is a gas giant
closest planet to the farthest planet from Mars is actually a and also the biggest
Sun and the smallest the Sun and the cold place full of iron planet in the Solar
in the Solar System fourth-largest oxide dust System
Porter’s Five Forces Model FORCES DRIVING INDUSTRY COMPETITION
Industry
Competitors
Mercury is the closest Suppliers Buyers
planet to the Sun and the Mercury is the closest
smallest one Rivalry Among planet to the Sun and the
Existing Firms smallest one
“
Potential
Entrants
New entrants to an
Industry
Competitors industry bring new
Suppliers Buyers capacity, the desire to gain
Rivalry Among
Existing Firms
market share, and often
substantial resources.
40
Substitutes
“
Potential
Entrants
Buyers compete with the
Industry
industry by forcing down
Competitors prices, bargaining for higher
Suppliers Buyers quality or more services, and
Rivalry Among playing competitors against
Existing Firms
each other -all at the expense
”
of industry profitability.
Substitutes
“
Potential
Entrants
Substitutes limit the
Industry potential returns of an
Competitors
industry by placing a ceiling
Suppliers Buyers
Rivalry Among
on the prices firms in the
Existing Firms
industry can profitably
”
charge.
Substitutes
“
Potential
Entrants Suppliers can exert
bargaining power over
Industry
Competitors participants in an industry
Suppliers Buyers by threatening to raise
Rivalry Among
Existing Firms
prices or reduce the quality
of purchased goods and
”
services.
Substitutes
“
Potential
Entrants
Rivalry among existing
competitors takes the familiar
Industry
Competitors
form of jockeying for position -
Suppliers Buyers using tactics like price
Rivalry Among
competition, advertising
Existing Firms
battles, product introductions,
”
and increased customer
Substitutes service or warranties.
PHASE 1
Task 1
Task 2
PHASE 2
Task 1
Task 2
PHASE 1
Task 1
Task 2
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