Aimee B.

Beam MS, CNP, CFRM

Mobile (309)830-3715 abeam@thebabyfold.org

Executive Leadership
Accomplished executive with a passion for improving the futures of children and families. Results-oriented, decisive
leader with strategic vision for a complicated new world. Track record of increasing funding and growing public
support while spearheading operational improvements. Excels in dynamic, demanding environments.
Inspirational leader, respected by staff and community.

Strength Profile
Vision Setting • Financial Acumen • Fundraising Expertise • Change Agent • Business Partnership Development
Recruiting • Demonstrated Strategic Agility • Crisis Management • Budgeting/Forecasting • Public Relations
Marketing • Public Speaking • Brand Management • Internal and External Communications • Board Governance
Risk Management • Strong Faith Foundation • Political Savvy • Community Leadership

Professional Experience
Vice President | Executive Leadership Team
The Baby Fold, Normal, IL, April 2016 to Present
Providing executive leadership to The Baby Fold, a child welfare agency with a $21 million annual operating budget
and eight locations serving 28 counties in Central Illinois.
Serving as the public face of the agency, attracting record levels of new funding and new strategic partnerships.
Overseeing development, public relations, marketing, and program funding functions. Managing all media and
successfully elevating the mission. Facilitating growth for community-based prevention programs. Leading the
Diversity Equity Inclusion and Christian Life initiatives. Coordinating pandemic response. Setting vision for the
future in collaboration with leadership, board, and staff.
Key Accomplishments

 Transformed the agency’s development function, securing $25M+ in cash, assets, and future receivables
within six years with no capital campaign; $3M more than was raised in the 20-year period prior to my hire
 Preserved, shaped, and enhanced the agency’s reputation with advanced public relations skills
 Managed all aspects of marketing, fundraising, and large-scale community events
 Adapted strategic plan tactics to push key initiates forward despite global pandemic, recessionary pressures,
leadership changes, and staffing shortages
 Guided a successful cross-agency COVID-19 response, opened new supply lines, trained remote staff, sent
weekly updates to employees, and pushed out critical health information to community and clients
 Established the first major gift and planned gift program, documenting $7.7M in planned receivables
 Garnered high levels of public recognition and political good will, resulting in new partnerships and state and
national recognition; received the 2022 Athena Award for professional excellence and community leadership
 Inspired, trained, and collaborated with program staff to enhance their ability to serve and grow
 Led the first Diversity Equity and Inclusion team, bringing new understanding and critical conversations to
the agency and securing outside consultants and new training for staff
 Managed and enhanced the Christian Life initiatives, which expanded the options for clients to receive
spiritual care across all programs; improvements recognized by EAGLE accreditors
 Envisioned The Baby Fold’s Institute for Community and Family Engagement, successfully bringing this
concept to life from facilities renovations to marketing to business planning
 Created and supervised the agency’s first volunteer initiative, building structure and capacity to manage,
train, and oversee 1400+ volunteers annually, bringing resources and network to the agency
Director of Development
Child Protection Network, Bloomington, IL March 2014 – April 2016
Successfully created and implemented the first development and public relations function in the agency’s history,
bringing new levels of funding and public interest to their mission.
Served as the agency’s spokesperson to elevate the Children’s Advocacy Center and the Court Appointed Special
Advocacy (CASA) Program. Aggressively advocated for youth in care. Responsible for building all systems related
to private fundraising initiatives, marketing, and media relations. Identified and cultivated prospective donors,
planned campaigns, and authored solicitation letters, newsletters, and print material. Created impactful marketing
plans. Spearheaded volunteer recruitment initiatives. Planned large fundraising events and chaired board committees.
Recruited the agency’s first accountant and established proper financial controls.
Senior Marketing Strategist | National Sales Manager
Business Builders Marketing and Flatlander Industries, Bloomington, IL 1995 – 2014
Brought success to executive clients across many industries through consulting services. Implemented change plans
to reach organizational goals and identified and overcame obstacles that hindered growth.
2003 – 2014: Business Builder Marketing: Provided personalized organizational support and consulting for CEOs
and executive teams. Supplied expertise in key strategic areas including staff training, marketing planning, public
relations, writing, publications, telemarketing, and media. Consistently increased revenue for businesses and
nonprofit organizations, developed strategic vision, identified inefficiencies, and co-implemented change
management plans to bring success.
1994 – 2003: Flatlander Industries: Managed client acquisition, national account development across the continental
US, sales, marketing campaigns, public relations, community events, creative copywriting, mail and print
campaigns, management and supervision of the sales and telemarketing teams. Note: Business Builders Marketing
became a division of Flatlander Industries in 2003.
Branch Manager | District Training Manager
Avco Financial Services 1991 – 1993
Provided financial services including consumer and corporate lending to individual clients. Responsible for
management and growth of the Glendale Heights, IL, office location. Charged with training managers across a ten-
branch district in the Chicago suburban area.
Key accomplishments included enhanced business development, impactful employee training, improved regional
communications, and increased consumer lending. Elevated corporate account acquisition and successfully managed
branch and district staff. Promoted multiple times to reach District Training Manager and Branch Manager status
within two years due to exemplary performance.

Education and Certifications

M.S. Master of Science | Nonprofit Administration, Louisiana State University: Achieved 4.0 GPA
Relevant coursework: Nonprofit Financial Management, Human Resources, Administrative Law in Human Services,
Board Governance, Research Methods, and Program Assessment.

B.A. Bachelor of Arts | Economics, Eastern Illinois University: Achieved duel minors in Business Administration
and Speech Communication

CNP Certified Nonprofit Professional Designation, Nonprofit Leadership Alliance

CFRM Certificate in Fund Raising Management, Lilly School of Philanthropy, IUPUI