What Is

Public
Relations
NAME- JEET NAG
ROLL NO – 30903821039
STREAM – MEDIA SCIENCE
SUBJECT CODE- BMS 402
SUBJECT NAME-PUBLIC RELATION
TOPIC - What Is Public Relations? what are the
Objectives and Functions Of Public Relations?
Public Relations (PR) is the practice of managing
communication between an organization and its
publics. The objectives of PR include building and
maintaining a positive reputation for an
organization, managing crisis situations, and
building relationships with key stakeholders.
 Public relations (PR) is the practice of managing the spread of information
between an organization and the public. The goal of PR is to create and
maintain a positive image for the organization in the eyes of the public. This
can include managing media relations, crisis communication, and promoting
events or products.
PR professionals use a variety of tactics to communicate with the public, such

What Is
as press releases, news conferences, social media, and other forms of
content. They also work to influence public opinion and behavior through the
use of carefully crafted messaging, storytelling, and reputation management.
PR professionals typically work in-house for a company or organization, but
they can also work at PR agencies, consulting firms, and non-profits. They

Public
may also work as freelancers or contractors. PR professionals often
collaborate with other departments, such as marketing, advertising, and
corporate communications, to develop and execute communication
strategies.
PR professionals also help organizations to build relationships with key

Relations ?
stakeholders, such as customers, investors, employees, and government
officials. They also help organizations to anticipate and respond to potential
crisis situations, such as negative publicity or public outcry.
In short, Public Relations is the practice of managing communication
between an organization and the public, aimed at maintaining a positive
image, building relationships and managing crisis situations.
what are the
Objectives and
Functions Of Public
Relations?

• The main functions of PR include:

• Media Relations: Building and maintaining relationships with journalists and
the media to secure positive coverage for an organization.
• Crisis Communication: Developing and implementing plans to manage and
respond to negative situations or crises that could damage an organization's
reputation.
• Internal Communication: Communicating with employees to ensure they have
the information they need to do their jobs and are aligned with the organization's
goals and values.
• Stakeholder Management: Building and maintaining relationships with key
stakeholders, such as customers, investors, and community members.
• Brand Management: Protecting and promoting the organization's brand and
reputation.
• Issues Management: Anticipating and addressing issues that could impact the
organization's reputation or bottom line.
• Event Planning: Planning and executing events to promote an organization
and its products or services.
• Research: Conducting research to gain insight into the attitudes and
perceptions of different publics and to inform PR strategy.
Thank you
Presentation BY JEET NAG