Digital Product Concept: Mobile Device Real

Time AR Virtual Try On App

Mobile Device Real Time AR Virtual Try On App Digital Product Concept

Vision Statement
Transform the in-store shopping experience so that a guest uses their own mobile device to visualize themselves or a fellow shopper wearing any clothing
item or accessory currently in the store and in the current assortment catalog to see what they would look like on them, and also see what combinations of
clothing items, accessories, styles, colors, and customization options would look like as well. Built in AI technology auto-suggests other clothing items and
accessories that go with the items the guest is considering or fit with the guests prior interests and purchases.

Current State Pain Points / Problem to be Solved
• Guests cannot try on clothing and accessories that are not in store
• Guests don’t know what accessories are available that are not in
stores
• Guests are not sure what combinations of clothing and accessories
are appropriate or look good on them
• Guests want to be able to see customization options, color
combinations, etc. then and there
Possible Opportunities for lululemon
• A real time Augmented Reality mobile app to digitally “try on” clothing
and accessories on themselves, their friends and family, etc.
• AR capability to show customization options visually
• AI engine to auto suggest accessories, complementary clothing items,
style combinations, sport-specific clothing, etc. to be AR visualized in
real time, based on what the guest is looking at in the moment and
their body type and size
• Social media integration so that a guest can post pictures of
themselves digitally wearing the items they just purchased (using
digital clothing) prior to receiving the physical items

Potential Impact / ROI of a lululemon Offering Risks and Challenges

• Increased sales of clothing and accessories
• Increased up-sell and cross-sell of related clothing and accessories
• Increased customer affinity from access to easily visualized large
assortment and customization options
• Increased community and social media activity and connectivity
from use of Lululemon branded mobile app
• Is real time AR technology fast and accurate enough yet to
make the user experience easy and fun?
• Do stores have sufficiently fast and reliable wifi for customers
mobile devices?
Mobile Device Real Time AR Virtual Try On App Proposed Digital Product

Product Description
A mobile app front end and an AI engine and database backend that enable real time AR visualization and auto-suggestion of clothing and accessories in
inventory, either physically in the store or available for shipping to the guest.

Visualization or Description of Customer Experience Minimum Viable Product Features / Functionality

• Mobile app for IOS and Android that performs real time AR
• Guest connects to store network and visualization
downloads the lululemon mobile app • Catalog functionality for guest to browse and search and pick
• Using their mobile device and the app, guest clothing items and accessories of interest
views themselves in a mirror or a fellow • Social media integration
shopper through the mobile device camera or • Digital versions of clothing and accessories in inventory to
by connecting to the camera in the MIRROR provide guests with digital pictures or videos of themselves
platform if available in the store wearing the digital versions of the clothing and accessories
• Guest can try on physical clothing and they bought
accessories that are available in the store as
well as digitally try on clothing and accessories
that are not physically in the store, and then
visualize any combination of physical and
digital items using the AR app
• Guests can select customization options,
different colors, different combinations of
items, as suggested by the app or selected
from a menu in the app
• Guests can purchase directly in the app, or
work with an educator to make their purchase
• Once purchased, digital versions of their
purchases can be used by the guest to make
social media posts or text messages or other
communications about their purchases