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Nike Case Study
Nike Case Study
Submitted By:
Tagasa, Adrian P.
Submitted To:
Prior to adopting its current name in 1964, Nike was originally referred to as Blue Ribbon
sports by inventor and former track & field athlete Bill Bowerman Coach, the original headquarters
were in Beaverton, Oregon. Together with Phil Knight, his assistant and pupil who used to be a
certified public accountant and an accounting professor. They opened their first business in 1966
and began releasing a shoe line called Nike, which became their new footwear line in 1978. Now,
Working at a Nike store can present a number of challenges, including long working hours
(8:00 A.M. to 9:00 P.M. in the Philippines), an in-demand retail service with a fast-paced
environment, and, finally, a drop in sales due to the pandemic. As a result, this problem must be
addressed because combining long hours with a fast-paced working environment can be mentally
and physically taxing for employees. In fact, it can reduce productivity and work service quality.
Consequently, a drop in sales can have an impact on the overall health of the company, resulting
in multiple branches closing down and the loss of investments and shares, which can lead to
unemployment and lower wages. Solving this problem will improve the environment for both
customers and employees while also increasing the brand's economic growth.
III. Viewpoint
1. How does the low productivity of the employees caused by excessive working hours have a
2. How can an in-demand retail service with a fast-paced environment enhance its sales due
The following SWOT analysis will provide insights into Nike’s internal strengths and
weaknesses as well as the opportunities and threats posed by the company’s external
Opportunities Threats
Pandemic
ACA 1: It would be ideal if, throughout sales of restricted quantities, online pre-ordering allows
clients to avoid this by providing time periods for goods pickup. The risk of transmitting the COVID-
19 virus in order to safeguard the staff and clients, all while enhancing the management of
Nike employees will be less tired now pick-up date and did not receive the
Organized and capable of practicing Lesser market because not all are
ACA 2: In order to increase sales after they decreased due to the epidemic, Nike can put a greater
emphasis on communicating with their clients to increase the effectiveness of their attempts at
innovation.
Advantages: Disadvantages:
ACA 3: In order to lessen employee burnout while maintaining high production, employees at
Nike may receive incentives based on performance. This might incorporate a either bonus or time
Advantages: Disadvantages:
VIII. Employee morale is boosted Some people may eventually become
employees.
Recommendation
IX. Conclusion
As can be seen, all possibilities are realistic, and each includes a thorough plan for
providing the urgently required solutions for the firm. But the current pandemic calls for this specific
plan, which is why we agree with the first proposed alternative course of action.
This strategy not only reduces the risk of infection for the consumer and employee, but it
may also be used to estimate the amount of product that should be provided on the first day of
sales. On the company's website, buyers who wished to purchase the newest footwear or a limited
item were encouraged to pre-order. This action was taken so that the company could continue to
operate properly despite the pandemic. A unique number and a QR code, both of which may be
To top it all off, the financial and physical benefits of this alternative method do not outweigh
those of the selected alternatives, which is a decisive factor in narrowing the field to only two viable
options. Therefore, it is crucial to pay attention to employee concerns, particularly if they have the
X. References
Cost? https://www.cfrinc.net/cfrblog/how-much-does-market-research-cost
How QR Codes Work and Their History. (2020, May 8). QR Code Generator. https://www.qr-code-
generator.com/blog/how-qr-codes-work-and-their-history/
NIKE, Inc. - Investor Relations - Investors - Corporate Governance - NIKE, Inc. Executive Officers.
(n.d.). https://investors.nike.com/default.aspx?SectionId=1699651a-428e-4d77-9df4-
973d389ab618
The Editors of Encyclopedia Britannica. (2010, March 1). Nike, Inc. | History & Facts. Encyclopedia
Britannica. https://www.britannica.com/topic/Nike-Inc
https://www.nike.com/eg/retail/s/nike-factory-store-drive-and-dine
closures
Balu, N. (2020, June 26). Nike posts surprise loss as COVID-19 hits wholesale business.
U.S. https://www.reuters.com/article/us-nike-results-idUSKBN23W3A4