PROPOSAL

FOR ASSOCIATION

with

Rendezvous 2023|BRCA, IIT Delhi

March
 Highlights

1,00,000+ 2,00,000+
WEBSITE ALUMNI
SESSIONS N ETWO RK

5,00,000+ 65,000+ 160,000+

UN IQUE USERS
REACHED PARTICIPANTS FOOTFALL

20,000+ 200+
COLLEGE
STUDENTS ARTISTS
 Why Rendezvous?
IIT DELHIBRAND GLOBAL BRAND PROMOTION
Providing locations closer to With outreach to 20,000+ strong alumni
business hubs
netwo rk across the globe

OPTIMUM ROI DIVERSE MARKETING SURVEY

With visibility across myriads of C onsumer sampling and market
sectors across nation
preferences at one place

BIGGEST AND PRESTIGIOUS

Largest college fest in Asia with
an unparalleled reach

ESTABLISH BRAND IDENTITY

Association with one of the best colleges in the country

Rendezvous 2023 |BRCA, IIT Delhi

Association with Rendezvous 2023

MEDIA PUBLICITY EVENT INTEGRATION

Integral Pre and Post Publicity Events specific to C ompany’s
endeavors

SKY IS THE LIMIT

CUSTOMIZED EVENTS Allowing to integrate web based
Pertaining to Customer’s Ideology and in person marketing like never
befo re

TOP ARTISTS
India’s top artist will perform
GLIMPSES OF
Past Rendezvous
MELANGE
LIVE STREAMING ACROSS ALL PAST COLLABORATORS
MEDIA CHANNELS
Facebook,Instagram & Yo uTube Live

BIGGEST COLLEGE CONCERT

Exclusively Publicized in all media channels

PERFORMANCE PROGRESSION
O pening Act – Euphoria, The Local Train etc.
Headliner Artist – Shankar Ehsaan Lo y, Hardy
Sandhu,Zakir Khan in the past

PRODUCT PROMOTION TO
22,000+CROWD
At a single venue,both onsite and virtual
SPECTRUM
LIVE STREAMED ACROSS VARIOUS
MEDIA CHANNELS PAST COLLABORATORS
Facebook,Instagram & YouTube Live

BIGGEST COLLEGE CONCERT

Exclusively Publicized in all media channels

PERFORMANCE PROGRESSION
N ational Finals –Fusion Band C ompetition
Pre-Headliner–ProminentIndian Fusion Band
Headliner Artist - Kailash Kher, KK, Ash King,
Farhan Akhtar in the past

PRODUCT PROMOTION TO 16,000+

CROWD
At a single venue, both onsite and virtual
KALEIDOSCOPE
LIVE STREAMING ACROSS ALL
MEDIA CHANNELS PAST COLLABORATORS
Facebook,Instagram & YouTube Live

BIGGEST COLLEGE CONCERT

Exclusively Publicized in all media channels

PERFORMANCE PROGRESSION
Lifestyle –Pan-N ation Fashion Show
National Finale –Western Group Dance
Blitzkrieg EDM Night –N ucleya, DJ C hetas,
Hoobastank, Drowning Pool in the past

PRODUCT PROMOTION TO
22,000+CROWD
At a single venue, both onsite and virtual
DHOOM
LIVE STREAMING ACROSS ALL PAST COLLABORATORS
MEDIA CHANNELS
Facebook,Instagram & Yo uTube Live

BIGGEST COLLEGE CONCERT IN

NORTH INDIA Click to add text
Exclusively Publicized in all media channels

PERFORMANCE PROGRESSION
Dhoom has seen the likes of Diljit Dosanjh,
Vishal Shekhar, Salim Suleman, Arijit Singh

PRODUCT PROMOTION TO
24,000+CROWD
At a single venue,both onsite and virtual
Deliverables to Freakins

• Fashion Partner: Rendezvous ’23

• Style partner: Dance competitions
• Title Sponsor: Fashion Show
• Co-powered sponsor: Comedy
Night
• Associate sponsor: Influencers
United
• Title sponsor: Capture the Outfit
• Personalised competition/workshop
suggested by the company
Deliverables to Freakins
• Branding in IIT Delhi campus
• Highlighted stalls in campus for
product display
• Branding in pronites
• Branding on all social media handles
• Promotion by campus ambassadors
from 1200+ colleges
• Media promotions
 association as

FASHION PARTNER
RENDEZVOUS ‘23
 Association as

TITLE SPONSOR:
FASHION SHOW

RENDEZVOUS 2023
Following slides cover a brief introduction to the events that we have in mind for the proposedassociation
TITLE SPONSOR: FASHION
SHOW
• The fashion show will involve showcasing the
work of fashion students, designers, or other
creative professionals from all over India.

• There would be extensive branding of the title

sponsor in the event and participant would
display garments of the sponsor .

• Fashion shows are often held in a public

venue, such as a theater, auditorium, or event
space, and may include professional models
or student volunteers to showcase the
garments and accessories.
CO-POWERED
SPONSOR
COMEDY NIGHT
CO-POWERED SPONSOR:
COMEDY NIGHT
• Comedy night is one of the
biggest event of Rendezvous
where a famous comedian
performs.
• It is conducted in the football
ground having a footfall of
24k+.
• Branding and special mentions
by the host will be provided.
 CO-POWERED
SPONSOR:
INFLUENCERS UNITED
INFLUENCERS UNITE
• Influencers united is one of the
flagship event which witnesses
top YouTuber’s, Instagrammers
and Gamers participation.
• It will be conducted in the
famous Dogra Hall which will
witness a footfall of 5k+.
• As influencer marketing is the
new trend, it will be the best
opportunity for promotion.
• Branding and special mentions
by the host will be provided.
 PERSONALIZED
SESSION/WORKSHOP
• Freakins can conduct a session in IIT
Delhi which will witness huge
participation. The content of the
session will be decided by Freakins
• A personalized space will be provided
to Freakins in a hotspot location in
the IIT Delhi campus for any activity
they want to conduct.
 CUSTOMIZED EVENTS

PERSONALIZED PROSPECT BOUNDLESS SCOPE

Flexibilityto the company to ideate C ompetitional and N on-competitional
and execute customized events in
events including Talk Session,Panel
collaboration with Rendezvous team
Discussion, Workshop,etc.
TARGETED AUDIENCE
Execution of events to target specific
attendeeswitnessing around 500
registrations perevent in the past
 CAMPUS AMBASSADOR
PROGRAM
• We hire campus ambassadors from
more than 1200 colleges from all over
the country.
• Promotion of the company will be done
in all these colleges through various
social media platforms.
• This will widen the network and reach
of the company
 Branding in Open Air Theatre

TVC
played on all 4 nights
2 DROPDOWNS
on all fournights

REGULAR
AnchorMentions

OAT As Visible To The Audience

BRANDING OPPORTUNITIES
• TVCs will be played in all the 4
pronites where all the artists will
perform on the live stage.
• Standees, banners and posters in
all the hotspot locations of the IIT
Delhi campus.
• Integration with all the social
media handles of Rendezvous.
CUSTOMIZED ZONE
IITD CAMPUS

STRATEGIC ZONING EXTENSIVE PROMOTION STALLS

C ustomized zo nes to be fo rmed as to
attract maximum passers-by like Lecture
Hall C omplex,Wind-Tunnel,Red Square
C ompo und (AM UL C orner),N alanda
G round etc.
20x20 feet stalls at Ground Floor of the iconic
LHC to showcase products and engage with
crowd, onsite and modes
 MEDIA PLAN

Magazine Multiplex Radio Television

Partners Partners Partners Partners

N ewspaper Social M edia Social M essaging O nline M edia

Partners Partners Partners Partners
 MEDIA
COVERAGE
NEWSPAPERS, MAGAZINES &
ONLINE BLOGS
INTEGRATION WITH
LEADING PRINT MEDIA
CHANNELS
N ewspapers like The Times of
India, Hindustan Times,The
Hindu and many more
ONLINE SOCIAL MEDIA
SHOUTOUTS
Social M edia shoutouts
from pages with high reach for
PUBLICITY THROUGH mo re youth penetration
POPULAR WEBSITES
Live Media plan includes websites like
DU Beat, ED Times,O h C ampus and
Ignite Engineers
TV, CINEMA AND RADIO

800 SECONDS ON 500 SECONDS EACH IN AIRTIME

NATIONAL 12 CITIES THROUGH
TELEVISION Association with Cinepolis
C inemas as the official M ultiplex LEADING RADIO
Association with 9XM and
Viacom18 as official Television
Partners CHANNELS
Partnership with Big 92.7 FM as
Partner
the official Radio partner
SOCIAL MEDIA
CELEBRITY
ENDORSEMENT
Promotions of brand and
Rendezvous on official
social channels endorsed
by celebritieslike Shankar
Ehsan Loy,Amit Trivedi,
VishalDadlaniand many
more

INFLUENCER
SHOUT-OUTS
Shoutoutto the events
through social media
influencersto millionsof
followersacross India
SOCIAL MEDIA

FACEBOOK (220K+Followers)
o Engagement through hashtag campaigns, Liking and
Sharing relevant company news and events
o C ompany can be provided Facebook posts through
Rendezvous' official page

INSTAGRAM (13K+Followers)
o Liking, Saving and Sharing posts through Instagram
storiesto enhance the reach as per Instagram
algorithms
o C ompany can be provided Facebook posts through
Rendezvous' official page
WEBSITE AND APP INTEGRATION

50+LAKHS HITS ON DYNAMIC

WEBSITE BRANDING
Rendezvous website Logo appearing in the
received mo re than half a dynamic Sponsors
cro re hits lats year menu bar

ONE-ON-ONE
NOTIFICATIONS
Push N otifications to all users
about C ompany’s recent
campaigns,promotions and offers
STRATEGIC LOGO
PLACEMENT
C o mpany's logo to be placed
with backlink on website and
mobile application
SOCIAL MEDIA INTEGRATION
CAMPUS AMBASSADOR PROGRAM
OUTREACH ACROSS
COLLEGES
Reach 1200+ colleges through
our Ambassadors. The co mpany
to get exclusive branding and
pro motions through dedicated
C ampus Ambassadors in
associated colleges
SEAMLESS ENDORSEMENT
M anagementPo rtal for C ampus
Ambassadors keeping the track o f
promotion at each step while
proffering incentives and stimuli
PROMOTION VIA SOCIAL
CHANNELS
The company to get promotion through
WhatsApp push, and individual as well
as official Facebook and Instagram
handles of multiple colleges
PREVIOUS
SPONSORS
 Rendezvous 2023
Marketing Team

rendezvous.iitdelhi
THANK YOU !
Presentation is to give an insight into how
rendezvous23.iitd@gmail.com
we sought to engage student community
with the activities and the opportunities
rendezvous.iitd

NISHANT BANSAL SANYAM JAIN AARYAN AGRAWAL

OVERALL COORDINATOR CTM-MARKETING COORDINATOR
7042345171 8780597382 9977077550