Nama = yoga widya karuna

Kelas = 11 mipa 3

Absen = 35

FLYER

flyer is a form of paper advertising intended for wide distribution and is usually posted or distributed in
a public place, handed out to individuals or sent by post.

The flyer functions and their benefits are as follows.

 To sell a product or service.
 To introduce a product or service.
 As a practical promotional media.
 Easily distributed widely.
 Does not burden the person who received it.

The flyer features are as follows:

 Usually A5 size.
 Print can be one sided or two sides.
 Publish events, events or products.

Information structure

 Heading

How the information is organized on a flyer is very important. Heading (main title) is the first point that
must be understood by the audience, therefore the choice of phrase as a heading must be appropriate.
Other information is arranged in sub-headings and body text.

 Invitation to buy (Call For Action)

Because flyers function as promotional materials, an invitation to buy or Call For Action must exist. Call
For Action is a phrase in a flyer that invites the audience to do something, in this case following up the
promotion on the flyer with concrete action, which can be in the form of buying goods, registering, or
participating in a movement.

 print treatments

What is meant by print treatment is how your flyer is printed, this includes the type of paper used,
thickness, number of colors, print method and print finishing.

Flyer sizes can vary depending on the needs or choice of the manufacturing company. However, there
are several sizes that are commonly used, namely:

 A4 (21 x 297mm)
 A5 (148 x 210mm/half A4)
 A6 (105 x 148/postcard size)
Brocure

brochure is a written information medium on an issue which is arranged in a systematic way or in print
which only consists of a few pages and is folded without binding or printed leaflets containing brief
information.

The brochure functions consist of 3 parts, namely as follows.

 Informative function

means that brochures are usually used to inform customers about their company. This information
relates to company presentations, new products or services being offered, or company name
changes.

 Advertising function

meaning that the brochure is very important as an advertising or promotional tool, which is
attractive and allows you to promote products or services.

 Identification function

meaning that a good brochure design allows you to maintain the same criteria through all of your
company brochures. If these criteria are unified in all types of brochures, it will make your company
easily identifiable.

Meanwhile, the purpose of the brochure

 Information
 Promotion
 To increase attractiveness for a product
 As an identy for a product
Brochures have characteristics that distinguish them from other promotional media, such as posters.
The characteristics are as follows.

 Only once published.

 The goal is to inform the product or service to the general public.
 Usually has a single message.
 Brochures are made attractive, in order to attract public attention.
 Distributed independently (by the company).
 The design is attractive and also the content is clear.
Leaflet

leaflet is written printed material in the form of folded sheets but not sewn. To make it look more
attractive, leaflets are usually carefully designed with illustrations and use simple, concise and easy-to-
understand language.

The characteristics of the leaflet are as follows.

 The design consists of two front pages, which are designed according to the shape of the folded
paper.
 Information brief, solid, clear.
 The information submitted includes: logo, product/company, complete address, and program.
 The image shown corresponds to the information on the leaflet.
 Typical image layouts are directed as field fillers to pursue composition.
 Bright colors to make readers more excited to read the leaflet.
 Small printed sheets of paper.
 folded or not folded,
 Writing consists of 200 - 400 words / letters with printed writing usually also interspersed with
pictures.
 Size is usually 20 - 30 cm.

Leaflet Paper Shapes and Sizes

In general, the shape of a leaflet is a fold on a sheet of paper, which is folded using the rail technique so
that the paper does not break at the folds.

The number of folds on the Leaflet

The number of folds in a leaflet varies, but generally use half-fold or single fold or tri-fold, although this
is up to the creativity of each designer.

Here are some leaflet folding techniques:

 Half fold/single fold/fold in two, where the paper is folded in half with each area having the same
area or proportional.
 Trifold, where the leaflet is folded into three parts with the same area in each area.
 Window fold/gate fold, where the leaflet is folded in three, with the same area on the right and left,
and rather large in the middle, so that when folded, only the middle of the leaflet is visible.
 Fold in four, where the leaflet is divided into four parts, each area equal.

The number of folds on the leaflet is adjusted according to the following points.
 The purpose of making leaflets, is it only as an introduction to a business brand, or to promote a
product or service, or it can also be a detailed specification of a product or service.
 The density of the material, especially the writing, will determine how a leaflet should be designed.
 The desired design concept largely determines how many folds are needed.

Paper size on Leaflet

Before folding, the standard size of leaflet paper is usually A4, which is 21 x 29.7 cm, but if you want a
leaflet with a four-fold technique, it is recommended to use a paper size that is longer than A4, but has
the same width.To get the size in question, you usually have to ask the place where you buy the paper
that will be used as material for making the flyer.The size above cannot be an absolute standard,
because you as a maker are free to be creative as you wish, but A4 size is a size that can be divided
evenly on A3 paper so that it will optimize the printing budget.
Phamflet

pamphlet is writing that can be accompanied by pictures or not, without any binding or binding, which is
printed on a sheet of paper on one side or both sides, then folded or cut in half, a third, or even a
quarter, so that it looks smaller.

Function

used to display information about a particular subject. There are many uses for pamphlets, from event
promotions to political campaigns to information about a community or company.

Pamphlet Requirements or Features

 The requirements or characteristics of the pamphlet are as follows.

 Use short, concise, and clear language.
 Is persuasive, meaning that it contains an invitation to buy a product or obey something.
 The things that are conveyed are usually about the latest things.
 Don't really need pictures.

Pamphlet Types

 The types of pamphlets that you must know are as follows.

 Political Pamphlet.
 Education Pamphlet.
 Commerce Pamphlet.
 Activity pamphlet.

pamphlet size

Generally this media is printed on a paper size of 8.5 x 11 inches to keep production costs low.
Newsletters

Newsletters or bulletins are communication tools used by a public relations person/group in providing
information about the company, both regarding the products produced, the people involved, as well as
other information that can assist the public in dealing with their business affairs.

Function

Newsletter is a corporate media because it has various advantages

 To disseminate information and attract internal and external public attention regarding the
sustainability of the organization.
 The company's efforts to build and maintain good relationships with its audience.
 Make the public familiar with the company and will always find out what the company does.
 To demonstrate the genuine intent on the part of the organization's management.

Purpose

The newsletters sent aim to establish and maintain good relations with customers, media publications
and delivery of information about company activities, as well as representing the company in the public
eye.

Newsletters size

Newsletter (bulletin) with a maximum size of legal paper (21.5 X 35.5 cm). Newspaper (newspaper) with
a size between 29 X 42 cm to 42 X 58 cm. Magazine (magazine): with a size between 21.5 X 29 cm to
legal paper size. Another feature of the magazine category is that the pages are bound
Poster

Poster is a work of art or graphic design that contains a composition of pictures and letters on large
paper. The application is pasted on a wall or other flat surface with eye-catching properties as strong as
possible. Because of that posters are usually made with contrasting and strong colors.

Poster Function

 As motivation
 As a warning
 as a creative experience

Benefits of Posters

 As a trigger for attention, for example under the trash can, it says "keep clean".
 As a guide, for example, a tourist poster with a picture of the Borobudur temple accompanied by the
words "Borobudur Temple - 10 km", meaning that the location of the temple is 10 km from where
the poster was posted.
 As a warning, for example "Explode Caution".
 Creative experiences, e.g. exhibition posters or art performances/learning.
 For campaigns.

Characteristics of a Good Poster

 A poster is said to be good if it fulfills the following:

 It can immediately attract people's attention.
 Can embed the message contained therein.
 Don't overdo it.
 Interesting pictures, clear, in accordance with the written message.
 Simple font form, easy to read.
 The meaning can be understood immediately (a short message in a clear sentence).

Poster Terms

In making posters, there are 6 conditions that must be fulfilled, namely:

 Simple
 Presenting one idea to achieve one main goal
 Colored
 The slogan is concise and telling
 Clear writing
 Motives and designs vary

types of posters

 Commercial Posters
 Activity Posters
 Educational Posters
 Community Service Poster
 Propaganda Posters
 Illumination Poster
 Affirmation Posters
 Campaign Posters
 Artwork Poster