VISUAL GRAPHIC DESIGN NCIII

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Headwaters College – Elizabeth Campus

Academic Department

SECOND SEMESTER AY2022-23

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 HEADWATERS COLLEGE INC.
VISUAL GRAPHIC DESIGN NCIII
(STUDENT LEARNING GUIDE)

WEEK No.1

TOPIC Chapter 1 – Develop Designs for a LOGO (Part – I)

SCOPE - What is a Logo?
- Elements of a Logo

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be
so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you
value. That’s a lot of responsibility on a tiny image! Here’s the definition of what a logo is and how to make the most of it.

What is LOGO?
A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the
brand values.

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a
symbol or brandmark and a logotype, along with a tagline.

A logo makes you stand out from the competition

Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.

This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business
you’ll want to research what your competitors’ look like so you can position yourself.

Check out how the Cactus Dental logo separates themselves from the sea of cliche tooth logos in the dental industry by taking a
feature unique to their geography and turning it into a toothbrush.

Of course, you don’t want to be so unusual that potential customers don’t understand your brand.

A logo identifies key information about your business

Along with demarcating your business, a good logo also provides your customer with some crucial information about your company:
it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.

For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might
use a specific color to communicate they are committed to being green/environmental. Or they might use a stylish font to highlight
that they are luxurious. Check out how Wild Hearts uses an image of a book with a heart in it to show that their business specializes
in romance novels.

A logo builds brand recognition

Logos also leave a visual impact that reminds your customers that, well… that you exist!

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In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in
mind.

Think about brands like Nike or McDonalds, whose logos are so ubiquitous that they can be instantly recognized with or without the
name attached. It’s no surprise that logos are such a central part of brand identity.

What are the elements of a logo?

Now that we know what a logo does, let’s look at what they are made of. Star-dust, chocolate chips, recycled board games? Close
but not quite!

While there is no definitive answer, we can break down some of the common logo design elements.

1. Typography
When it comes to form, a logo will usually contain some kind of typographic element. This can range from a monogram-
style single letter, to an abbreviation or the full title of the business.

2. Imagery
Sometimes typography is accompanied by symbols or icons. These can be representative or composed of abstract
geometric elements.

In certain instances, logos also include decorative elements such as line work or visual punctuations—such as small stars
or dotted lines—that don’t necessarily create a specific, stand-alone image.

3. Color
Beyond form comes color. Logos can be black and white, monochrome or multicolored. Multicolored logos often have
palettes that are either analogous, meaning colors of similar hue, or complementary, meaning colors of distant or opposite
hue.

The Synergy example contains a full color, complementary color palette. For more on color, check out our Logo colors
article.

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 4. Context
In some instances, a logo is also defined by the context in which it is used. With that said, it’s important to think about
when and where logos can be applied.

Commonly we see logos online, on business cards, in storefronts, advertising and it print. But your business might have
specific needs.

In the example on the left, the circular design is a perfect fit for drink coasters!

5. Static or dynamic elements

One fork in the road in logo design worth mentioning is the decision to create a static logo—one which looks the same
everywhere it exists—or a dynamic logo—one which changes depending on its context. Notice how the example
interchanges elements depending on the application

What does a logo designer do?

Logo designers are professional graphic designers who create unique and custom brand imagery for the individual or company who
hired them. ... Most professional designers have an undergraduate degree in graphic design and may also have experience in
marketing and advertising

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5 Principles of Logo Design
1. Simple. Your logo needs to be easily identifiable at a glance
2. Memorable. An effective logo should be memorable
3. Timeless. An effective logo should be timeless and should avoid trends.
4. Versatile. A good logo can be used in a variety of sizes and colours.
5. Appropriate.

Here are the most important steps to designing a logo:

 Understand why you need a logo.
 Define your brand identity.
 Find inspiration for your design.
 Check out the competition.
 Choose your design style.
 Find the right type of logo.
 Pay attention to color.
 Pick the right typography

REFERENC  CBLM
E:  www.tesda.gov.ph
 http://www.99designs.com
 www.enwikipedia.org
 www.designhill.com

HEADWATERS COLLEGE – ELIZABETH CAMPUS

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K to 12 Senior High School Department

Name : ______________________________________________________________ Rating

Tracks/Section: _____________________________________/_________________________

Subject/Teacher: _Visual Graphic Design NCIII_ /____ Mr. Leonardo T. Manuel __

Date Started : _________________________ Date Finished: _______________________

SES # 01

STUDENT EXERCISE SHEET:

Evaluative Measures: Multiple Questions Approach

Month Covered: Week No. 1
Inclusive Dates:
Topics Covered: Chapter 1 - Develop Design for a Logo
- What is a Logo
- Elements of Logo

MULTIPLE QUESTION

Answer the following questions.

Task 1: Based from your understanding, how important is a Logo? (5 points)

Task 2: What are the elements of a Logo? Explain each of them (10 points)

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