Task 1

Dhruv Hathiyani

1. MARKETING FACILITIES
Purpose – To provide with the best facilities business requires with

PROS

❖ Less competition in the market

❖ we will provide with the best service Available

CONS

❖ It will be expensive so business would want to avoid paying High rates

❖ Will try taking risks which may land upside down and business might suffer
losses

2. Smart Helmet
Purpose – A smart helmet is a type of protective headgear used by the rider
which makes bike driving safer than before. The main purpose of this helmet is to
provide safety for the rider.

Pros
❖ Smart helmets eliminate the need for walkie-talkies, mobile

❖ Smart Industrial helmets provides safety and connectivity benefits

❖ They can be used hands free and service personnel can receive voice

CONS
❖ The helmet cost is still high

❖ Long-time wearing of smart helmets may cause sweating leading to skin rashes.
❖ The smart helmets is heavy
This 2 ideas were rejected because the content available for this idea

Was less while for the chosen idea the content available was up to the
Main idea
3.Manufacturing of clothes
Introduction
Many people in India start a business without any proper research or
without following the set procedures. Due to this lack of following
procedures. Several businesses fail in India. We will talk about the steps
required to set up a garment manufacturing unit in India in this particular
article. The garment manufacturing industry is one of the largest
industries in India in terms of both creating employment and contributing
to GDP. This industry contributes approximately 4% of the GDP.

This is a picture of a factory

Setting up the Plant

Once you have done your research and have sufficient funds, you can
start to set your manufacturing unit. Follow the undermentioned
procedure to set up your plant:

1. Register your business

2. Opening a current account
3. PAN Card and GST registration
4. Government approval for setting up a factory
5. NOC from the local community
6. Project schedule preparation and adhering to it
7. Setting up a website
8. Hiring the right staff at supervisory and managerial levels
9. Purchasing and installing machines

What is lead time in garments?

In apparel industry, lead time is the total amount of time required for completing a
product beginning from the date of receiving the order to the shipment of the
goods to customer. Time is a great issue in apparel trade as orders are based on
weather, seasons and occasions.

Advantages
Because shorter lead times allow designers to be more flexible and creative,
prevent lost business, and increase cash flow, having a consistently quick
turnaround helps businesses gain traction and outpace their competitors

Disadvantages

Lack of clarity regarding exact customer requirement, in terms of styling,

fabric specifications, trims, constructional clarity and consumption
(Between both sampling & merchandising)

Advantages of clothes manufacturing

1. We have skilled employees
2. We have good U.S.P(UNIQUE SELLING POINT)
3. We only give the product to wholesalers and retailers
 4. We have attractive location
5. We are the best communication manufacturing company
because we all the different types of materials

Disadvantages of clothes manufacturing

1. There are many competitors in the Market
2. We don’t give product to B2C
3. Lack of communication with new employees
4. We don’t open the factory on Sunday
5. The business have more chance to fail because
there are many competitors in the Market

Financial Risks
An enterprise may find that it is not able to Secure the finance that it needs. This is
often seen in relation to working Capital.
Economic Risks
Economic risks can include Changes in the economic environment in which an
enterprise operates. For example, there may be an increase in the level of
unemployment in an economy that makes it more difficult for an enterprise to Sell
it products.
And we have the best USP (Unique selling point) many materials like
 Fabric
 Cotton
 Woolen jacket
 T-shirt
 Shirts
And many more
Now I am writing the second part of risks
Product Risks
An enterprise will need to be able to deliver in its promises, i.e. it will need to
actually do what it has do. There is always the risks that an enterprise exaggerates
it is capacity to carry out its promises and then finds that it is unable to meet the
expectations of the customers. An enterprise will need to ensure that is
production and distribution resources are sufficient for supply to meet demand.
And there are many risks for each enterprise
SWOT ANALYSIS
SWOT analysis is a strategic planning and strategic management technique used to
help a person or organization identify Strengths, Weaknesses, Opportunities, and
Threats related to business competition or project planning. It is sometimes called
situational assessment or situational analysis.
Strength
Established market linkages by the small directly exporting segment who also have
garment manufacturing units in Chennai and assess to necessary inputs and
related enterprises Established product reputation of input (Yarn dyed fabric)
Ability to offer low volume customized products.
Weakness
High cost of inputs (dyes and chemicals), power, blocked working capitals and
hence high interest cost affecting cost competitiveness. Inadequate (Direct)
market linkages with buying houses, buyers agents etc., Inadequate information
on fashion trends requiring the enterprises to remain dependent on exploitative
middlemen. Scope for skill up gradation of labour on garment manufacturing front.
High levels of fluctuation in input prices.

Opportunities
Scope for move toward garment infrastructure and value added production Scope
for effectively exploiting markets with phase out quota regime effectively
Networking with buying houses and import promotion agencies abroad. Scope for
capitalizing on Salem reputation
Threats
To enhance competition from other cities in India and also from other countries.
Introduction of non- tariff buyers by importing nations
Conclusion
Raw material, which is most important for garment production is available in a
large amount here and hence the lead-time is comparatively reduced Moreover
the cost of fabric is also very less compared to other places which in turn reduces
the cost of production. Labour cost is very less compared to other cities like
Chennai, Bangalore and Delhi, which reduce the production cost
PEST ANALYSIS
The PEST analysis is a valuable method or framework for assessing and monitoring
market growth or fall, as well as a business’s position, potential, and direction. It
evaluates the external environment, political, economic, social, and technological
factors. It is often broadened to incorporate legal and environmental aspects and
is referred to as a PESTLE analysis
Political factors
Workers at textile manufacturing factories may protest against their employers,
particularly if their pay or medical benefits are lower than those in similar sectors.
This might lead retail brands to be late in receiving spring or autumn trends.
Economic factors
Economic factors have a significant influence on the apparel and retail
industries. They may have an impact on the apparel business in both
good and bad ways. While it accounts for a significant portion of the
global economy, it is influenced by global economic changes. Economic
instability may have an impact on sales and earnings.
Social factors
Although the millennial generation has become the primary target of
fashion marketers, their tastes vary greatly from prior generations. A lot
of socio-cultural developments have influenced how individuals shop and
make purchasing choices, as well as which brands they prefer to buy
from. Millennials are not only concerned with convenience but are also
concerned with affordable pricing and high-quality products
Technological factors
Technology has disrupted several industries, and in addition to improving
manufacturing and supply chain efficiency, it has also increased the
efficacy of sales and marketing campaigns for fashion items. Another area
in which technology has aided fashion firms is in their efforts to expand
their operations internationally
Conclusion
We can’t ignore the reality that the fashion business contributes
significantly to the development of culture, trends, societies, and national
economies around the world. With time, the industry develops more
quickly than many others. Likewise, the competition is a challenge. As a
result, market participants must evaluate their company’s success on a
regular basis. And make any necessary adjustments to the approach.
Before joining any new market, thoroughly assess all of the risks involved
and make educated judgments.

Task 2a
Dhruv Hathiyani
Action Plan of Outfit Manufacturing
Introduction
Time and action calendar plan, is one of the most useful project
management tools which was basically developed for garments
merchandiser and production team. In garment manufacturing, the process
start from receiving order and ends at delivery of order to customer, so
simply TNA plan is creating a time calendar to accomplish whole export
order from starting to closing. Time and Action plan is decisive for a
manufacturing process. A flawless and strictly stick, time and action plan ca
prove to be a quite aid for the manufacturer.

Why time and action plan is necessary in garment industry?

When we see the structure or work flow of garment industry, each order is
like a project to a merchandiser because from order receiving to completion
of an order it involves a numerous tasks of various timelines and utilization
of various equipment and resources, number of processes, lot of people, etc.
Similarly every time the order will be unique in terms of process, time
demand, style etc. So here TNA comes in picture and plays a very important
role

What is time and action plan in garment industry?

The time and action plan (TNA or T&A Plan) is an important tool for a
merchandiser to enlist his day-to-day activities or to enlist the different
operations involved in the process of completing an order. TNA is the most
important activity for timely shipment.

In order to make TNA below mentioned information must be available

– Process flow of an order with the list of task which need to be
performed
– Production capacity of cutting, sewing, washing and finishing
– For sewing – batch wise and product wise capacity (production per day
per batch)
– Lead time of activities, e.g. raw material lead time, sampling lead time,
etc.
– Shipment date or planned ex-factory date

Structure of TNA
Normally merchandisers prepare a plan of the order in a spreadsheet by
listing down the key processes in first column and planned date of action
for each process in the next column. This planning sheet is popularly
known as time and action calendar (TNA). Once TNA calendar is made,
then it can be easy for merchandiser list down their daily ‘to do list’ and
taking it one by one. As per TNA schedule processes can be executed on
timely basis to track whether an order is on track or it will get delayed.
Conclusion
In such a climate, the best investment opportunities will be awarded to
companies that have the ingenuity and creativity to meet the customers’
demands for fashion in an industry driven by economic conditions,
demographic trends, and pricing. The industry has moved from a “buy
now, wear later” consumer to a “buy now, wear now” consumer.
Action plan for clothes of manufacturing
Task 2b
Dhruv Hathiyani
PLANNING OF MARKETING COMMUNICATION