DANTE FRANCO

Mobile: (248)-954-4790 Last Portfolio: https://www.behance.net/dantekaizen

Email: dantefrancoux@gmail.com Portfolio by 01/17: https://goo.gl/QrTqjD
LinkedIn: https://www.linkedin.com/in/dantekaizen/ GitHub: https://github.com/dantekaizen/dantekaizen.github.io

SUMMARY

7 years of experience working fully with websites and mobile applications.

Powerful experience designing digital interfaces using Axure RP, Sketch, InVision Studio, Photoshop,
Illustrator HTML5, CSS3, Bootstrap, JavaScript, jQuery, AngularJS, WordPress, Joomla.
Experience leading and working hand in hand with the different clients, stakeholders, project managers,
development teams, copywriters, graphic designers and executive marketings.
Very good confidence defining the product strategy and product vision, also evaluating the feasibility and
measure implementation time for digital projects.
Natural talent to collect and analyze qualitative and quantitative information from the analytics, heat maps
and the collected information from users & stakeholders interviews, context observation, etc.
Solid knowledge and experience in methodologies such as Agile, Lean UX, Design Thinking, Scrum and using
Kanban boards and Trello.
Always oriented to work using the approach based in the Human Centered Design (HCD).
Experience creating and working with user personas and doing heuristic evaluations to find usability issues.
Experience creating and conducting usability tests to end users.
Strong background working in wireframes, mockups (low fidelity and high fidelity) and interactive
prototypes with tools such as Axure RP, InVision Studio, UXPin, Sketch, Adobe Xd, Illustrator, etc.
High love for doing the content inventory to create delightful information architectures (IA) for Web sites
and mobile Apps.
Very cautious at the moment of designing user flows, storyboards, and user tasks.
Passion for creating the sitemaps, UI Kits and UI guidelines.
Always concerned about developing the most an efficient and simple user interaction as possible.
Extensive experience defining the visual design based on usability principles.
Good skills making UX motion using After Effects and explain them to the engineers.
Experience creating e-commerce websites applying CX (customer experience), the customer’s end-to-end
journey, using the best practices for the customer journeys and touchpoints.
Dedicated during the checking compatibility and functionality on all the web browsers.
Strong experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

TECH SKILLS

Wireframe Tools Axure RP, Adobe XD, Sketch, InVision, UXPin, Balsamiq, Illustrator

Mockups Tools Axure RP, InVision Studio Adobe Creative Suite (Photoshop, Illustrator)

Prototyping Tools Axure RP, InVision Studio, Sketch, Adobe XD

Web Technologies HTML5, CSS3, jQuery, Bootstrap, Sass, AngularJS, AJAX, XML, JSON

IDE & Tools IntelliJ IDEA, Sublime Text, Atom, Brackets, WebStorm, Notepad++, Dreamweaver

Version Control & Git, GitHub, GitLab

Publishing Tools

Video Editing Tools Adobe Creative Suite (Premier, After Effects) Final Cut Pro X
EXPERIENCE

Mar. 2017-Apr. 2018 TBWA, México City www.tbwa.com/

UX Designer

Responsibilities:

Lead of UX area working for all the digital projects of Nissan Mexico and providing consulting to other
clients from the agency.
Worked closely with project managers, tech leads, and stakeholders to gather UI requirements.
Created and optimized complex user flows.
Created advanced interactive prototypes using Axure RP.
Collaborated with cross-disciplinary team to create iterative design solutions.
Designed all the information architecture and interaction design for the campaign's websites.
Gave support in information architecture and usability in projects of other clients of the agency.
Led efforts to unify the tools used by all the Nissan digital area.
Analysis of Google Analytics data to find possible problems for users in their navigation flows.
Collaborate with film producers and with lawyers to create a platform for contracts for the internal use of
TBWA productions.
Created an app design proposal for the use of TBWA employees where they could capture their work
hours, register their purchases in the cafeteria, etc.
Always looked for Human Centered Design approach and usability test to be applied in all the digital
projects also promoted to use always the Web Content Accessibility Guidelines (WCAG) from World
Wide Web Consortium (W3C).

Nissan México Projects:

- Nissan Website Mobile Version - Nissan Leaf 🔗
- Nissan GTR 🔗 - Nissan X-Trail Hybrid 🔗
- Nissan Service Appointment 🔗 - Nissan CMS Restructure
- Nissan NV350 URVAN 🔗 - Nissan Intelligent Mobility
- Nissan Euforia - Nissan Commercial Website Corporate Sections
- Nissan intelligent Choice 🔗 - Nissan March Duo 🔗
- Nissan Selectivity - Nissan UEFA Champions League
- Nissan Murano 🔗

NR Finance México Projects:

- Build & Price 🔗

TBWA\ Projects:
- TBWA\ Productions & Contracts Platform - TBWA\ Mobile App for employee’s proposal
- TBWA\ Website 🔗

BBVA Bancomer Projects: - BBVA Bancomer Openpay

Environment: Axure RP, Sketch, Balsamiq, InVision, Trello, HTML5, CSS3, jQuery,
Adobe Creative Suite (Photoshop, Illustrator)

Mar. 2016-Mar. 2017 iGenter, México City www.igenter.com

UX Designer & Front- End Developer

Responsibilities:

Creation of wireframes, low and high-fidelity mockups for web and mobile apps.
Developed the UI layout and front-end programming for the website project that matched requirements
using handwritten HTML5, CSS3, and jQuery.
 Developed responsive web pages using Bootstrap.
Implemented various forms validations and implemented custom validation controls with
AngularJS and jQuery.
I defined the information architectures (IA) based applying the Web standards, accessibility and usability
Guidelines.
Used AJAX and JSON to make asynchronous calls to the project server to fetch data on the fly.
Applied jQuery scripts for basic animation and end user screen customization purposes.
Handling cross-browser/platform compatibility issues (Chrome, Opera, Firefox, and Safari) on both
Windows and Mac.
Worked with GitLab and GIT makes projects more organized while preventing data loss when changes are
made to source code.
Used IntelliJ IDEA to write the code and the terminal for the GIT commands.
Collaboration with developer team with different projects at the same time.
QA for testing at every sprint of the projects.
Brand style guide for the entire project.
I performed usability tests assigning specific and detailed user tasks to company recruiters.

iGenter Projects:
- Nuestro Empleo 🔗 - iGenter Employee Time Clock app for Web App, iOS and Android
- iGenter Employee Payroll Calculator

Environment: HTML5, CSS3, GitLab, Git, IntelliJ IDEA, Terminal (OS X), JavaScript, jQuery, Sketch, Adobe Creative Suite
(Photoshop, Illustrator, InDesign, Premier, After Effects)

Jun. 2014-Feb. 2016 S&P Global, New York, NY www.spglobal.com

UX Consultant & Web Designer
Responsibilities:
Sketches, Wireframes, Mockups for different clients.
Usability principles in the design for websites.
Design of user flows for websites.
Update of different websites using code or CMS such as WordPress and Joomla.
Design for banners.
Design and development for Emails using the inline cascading style sheet.
Brand style guide for the entire projects.
Once development was underway, made adjustments to Mockups as necessary to address problems
encountered by developers. A few weeks (or sometimes days) before "golive" dates, performed
detailed quality reviews of the developed apps to ensure fidelity to Mockups.
Gathered user data through methods such as analytics reporting, task analysis, and participatory design
techniques and utilized that data to drive design decisions and also implemented HCD and UCD, user
journey maps.
Produced style guides and web interactions specification sheets for developers.
Organized, tailored, and moderated local and virtual user testing sessions based on personas and use
cases.
Prototyped visual design concepts, designed icons, and provided the solution for a new navigation system,
resulting in a better user experience.
Defined information architecture and interaction design for several complex web and mobile applications
using page/user flows, site maps, and interactive wireframes created in Illustrator.
Conveyed design concepts and deliverables to business partners through in remote presentations as well
as through detailed and easily understood documentation.
Presented designs and user test findings to internal team as well as clients and senior management.
Conduct and analyze UX research at scale using online tools such as A/B testing and web analytics.

Environment: HTML5, CSS3, Joomla, WordPress, Final Cut

Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Premier, After Effects)

Apr. 2013-Jun. 2014 Producciones Físico y Fitness, México City

 Web Designer

Responsibilities:
Design of a new website for the magazine going from sketch, wireframes, mockups to full implementation.
Responsible for migrating the database of the website from a server to a new one.
Responsible for the stream of the magazine's events such as “Musclemania México”
Creation and video edition from bodybuilding events of the magazine as well as interviews with the
athletes for the magazine YouTube channel
Responsible for control paid advertising of the magazine in Google Ads and Facebook Ads
Responsible for selecting the photos of the athletes that were going to be published in the additional
section of the digital magazine
As a webmaster, I had to upload content frequently to the website such as articles, interviews, photo
galleries, etc.
As Facebook and Twitter community manager it was my job to publish content in the social networks as
well as create different dynamics for people to participate commenting the posts
Admin the online store of the website where the digital magazines were sold
Using Adobe InDesign designed some sections for the printed magazine
Designed Email templates in HTML5, CSS3.

Environment: HTML5, CSS3, Joomla, Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign, Premier, After
Effects, Audition)

Mar. 2011-Feb. 2013 Kiwi Public Relations Agency, México City - Intern (03/2011 – 06/2012) Full Time ( 06/2012 – 03/2013)
Web Designer

Responsibilities:
Designed Mockups and wireframes for website layout.
Designed Email templates in HTML5, CSS3, and Bootstrap.
Designed In-house collaterals following branding guidelines, print media including brochure, newsletter,
and flyers.
Installation and administration of WordPress
Periodic upload of content to the website
Creation of web banner advertisement, micro websites for different campaigns event, icons and logos etc.
Conversant in digital branding, marketing, and strategies for web and print-based production, including
responsive website redesign, with the creation of the web banner advertisement, micro websites for
different campaign’s event, icons and logos etc.

Kiwi Clients:
- Liverpool Spa - MegaSpa
- Omar Chaparro - El Clóset de Vainilla
- Bárbara Torres - The Corner MX

Environment: HTML5, CSS3, Bootstrap, WordPress, Adobe Creative Suite (Dreamweaver, Photoshop, Illustrator, InDesign)

EDUCATION

Master's degree in Interactive Multimedia, Simon Bolivar University, 08/2013 -06/2015.

Bachelor's degree in Graphic Design, University of the Valley of Mexico, 01/2008 – 05/2012
Technical´s career in Graphic Design, Professional Computing Center of Mexico.
Technical´s career in Computer Systems, Professional Computing Center of Mexico.
Diploma course in Certified Digital Video Designer, Aula Virtual Digital Media Training Center.
Diploma course in Graphic Design, eduMac Centro de Artes Digitales.
Certification in Certified jQuery Programmer, Open Intelligence.
Course in Web Design, eduMac Centro de Artes Digitales.
Online course in Project management with Agile methodologies and Lean approaches, Universitas
Telefónica.
Online course in SEO: natural positioning in search engines, Universidad Central de Cataluña.