Success strategy of TCS, an Indian software company inspite of the presence of other big MNC software competitors in the

market.

A Project Report On

Success strategy of TCS, an Indian software company inspite of the presence of other big MNC software competitors in the market.

Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration

END SEMESTER PROJECT SEMESTER: IV

SUB: FINANCIAL SERVICES SUBMITTED BY: FACULTY: NEELAM MEHRA PARITOSH KUMAR

DECLARATION OF CONDIDATE I, the undersigned solemnly declare that the report of the project work entitled, Success strategy of TCS, an Indian software company inspite of the presence of other big MNC software competitors in the market. is based my own work carried out during the course of my study under the supervision of NEELAM MEHRA. I assert that the statements made and conclusions drawn are an outcome of the project work. I, further declare that to the best of my knowledge and belief that the project report does not contain any part of any work which has been submitted for the award of Rai Business School (New Delhi)

NAME OF THE CONDIDATE PARITOSH KUMAR

ACKNOWLEDGEMENT
With pleasure I extend my deep sense of gratitude to my supervisor
NEELAM MEHRA, for his honorable guidance and encouragement.

Without his valuable views this study would not have seen the light of day. I would also like to thank all the staff members and friends for their valuable suggestions and cooperation given in doing the work on this term paper.

PARITOSH KUMAR MBA 4TH SEM

INTRODUCTION

Tata Consultancy Services is an IT services, business solutions and outsourcing organization that delivers real results to global businesses, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT and IT-enabled services delivered through its unique TM Global Network Delivery Model recognized as the benchmark of excellence in software development. A part of the Tata Group, Indias largest industrial conglomerate, TCS has over 100,000 of the world's best trained IT consultants in 50 countries. The company generated consolidated revenues of US $5.7 billion for fiscal year ended 31 March 2008 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. Tata Consultancy was established in the year 1968 and is a pioneer in the Indian IT industry. Despite unfavorable government regulations like the Licence Raj the company succeeded in establishing the Indian IT Industry. It began as the "Tata Computer Centre", a division of the Tata Group whose main business was to provide computer services to other group companies. F C Kohli was the first general manager. JRD Tata was the first chairman, followed by Nani Palkhivala. Together with other organic growth initiatives like the expansion into Brazil, Mexico, China and Hungary as well as by setting up strategic units to pursue new opportunities in the financial services products space or new services like Remote Infrastructure Management and Platform-based BPO, TCS set the stage for positioning its brand and its offerings in a unique manner to global customers. The culmination of all these led to the Companys offerings of TM Global Network Delivery Model (GNDM ) across India, China, Europe, US and Latin America as well as its integrated full services offerings, all backed by the promise of certainty of experience for customers. In 2007, this value articulation of Experience certainty was formally introduced, accepted and validated by global customers.