Assignment 2: Competition, Marketing Mix, and PricingDue Week 8 and

worth 300 pointsFor this assignment, use the same health care provider
as in Assignment 1.Write a four to six (4-6) page paper in wh
QUESTIONJUN 03, 2018Assignment 2: Competition, Marketing Mix, and PricingDue Week 8
and worth 300 pointsFor this assignment, use the same health care provider as in
Assignment 1.Write a four to six (4-6) page paper in whAssignment 2: Competition,
Marketing Mix, and PricingDue Week 8 and worth 300 pointsFor this assignment, use the
same health care provider as in Assignment 1.Write a four to six (4-6) page paper in which
you:Determine the key characteristics of the users of the products and/or services of the
health care provider you selected.Analyze the competitive environment of the health care
provider you selected and recommend a course of action for strategic marketing
success.Determine which tools of the marketing mix available to health care providers
would be most effective for the health care provider you selected.Determine the best
possible pricing strategy for at least one of the products or services offered by the health
care provider you selected.Provide at least three (3) qualified sources, e.g., peer-reviewed
journals, professional organization Website, or health care provider Websites.Your
assignment must follow these formatting requirements:Be typed, double spaced, using
Times New Roman font (size 12), with one-inch margins on all sides; references must follow
APA or school-specific format. Check with your professor for any additional
instructions.Include a cover page containing the title of the assignment, the student’s name,
the professor’s name, the course title, and the date. The cover page and the reference page
are not included in the required page length.The specific course learning outcomes
associated with this assignment are:Analyze the competitive environment of a health
services organization and identify a course of action that will allow for strategic marketing
success.Analyze the users of the health care system.Describe the various tools of the
marketing mix available to health care providers.Use technology and information resources
to research issues in health services marketing.Write clearly and concisely about health
services marketing using proper writing mechanics.