‫ א‬

Brand Guideline
 ‫اﻟﻤﺤﺘﻮﻳﺎت‬
‫‪ .01‬اﻟﺸﻌﺎر اﻷﺳﺎﺳﻲ ‪01 ................................................................................................................................. Basic Logo‬‬

‫‪ .02‬ﺑﻨﺎء اﻟﺸﻌﺎر ‪02 ................................................................................................................................... Logo Structure‬‬

‫‪ 03.1‬اﻟﺸﻌﺎر اﻟﻤﺮﺑﻊ وﺑﺎﻷﻟﻮان اﻟﻜﺎﻣﻠﺔ ‪03 ...................................................................... Full colored Square logo‬‬

‫‪ 03.2‬اﻟﺸﻌﺎر اﻟﻌﺮﺿﻲ وﺑﺎﻷﻟﻮان اﻟﻜﺎﻣﻠﺔ ‪04 ......................................................... Full colored Landscape logo‬‬

‫‪ .04‬ﻣﻜﺎن اﻟﺸﻌﺎر ‪05 .................................................................................................................................. Logo Position‬‬

‫‪ 05.1‬اﻟﻤﺴﺎﺣﺔ اﻟﻬﺎﻣﺸﻴﺔ ﻟﻠﺸﻌﺎر اﻟﻤﺮﺑﻊ ‪06 ..................................................................................... Isolation Area‬‬

‫‪ 05.2‬اﻟﻤﺴﺎﺣﺔ اﻟﻬﺎﻣﺸﻴﺔ ﻟﻠﺸﻌﺎر اﻟﻌﺮﺿﻲ ‪07 ................................................................................. Isolation Area‬‬

‫‪ .06‬اﻟﻬﻮاﻣﺶ ‪08 ................................................................................................................................................. Margins‬‬

‫‪ .07‬اﺳﺘﺨﺪاﻣﺎت اﻟﺼﻴﻎ اﻟﻤﺨﺘﻠﻔﺔ ﻣﻦ اﻟﺸﻌﺎر ‪09 ............................................................................ Logo Variation‬‬

‫‪ .08‬اﻻﺳﺘﺨﺪاﻣﺎت اﻟﺨﺎﻃﺌﺔ ﻟﺸﻌﺎر ‪10 ........................................................................................... Wrong Logo Uses‬‬

 ‫ אא אאא‬.01
Basic Logo

 ‫
כ
א א  א אאא‬
‫א  אא
א  א‬ ‫ƒ‚€ כ‬
‫†כ… 
כ א„ אאכ‬
€‡‫א† ‚Š א‰ אˆ א‬
.‹†Œ Ž‫א‚כ א’א‬

GEA logo is inspired from the 13 areas of

the kingdom and was built to represent
the strenghth & dynamic role of GEA.

01
 ‫ א אא‬.02
Logo Structure

:   ‫
כ א א‬

:‫ א‬/ ‫ א א‬-1
Horizontal logo: Right Alignment  •‫– א™ אא—א—–  א†
א אכ‬
.‫—Š œ‚ אא כא› אאš‚ א‬
: 
‫ א­ א‬-2
žˆ‹‚ ‫¡ „… א—Ÿ א  א
א‬¢‫א‬
.™‚‫ אא‬¤‹
‫ א‬¥‚‫א‬¤
Square logo: Center Alignment –—‫א¦ א—א‬ §‫
¨Ÿ  א‬ ¤ ©™‫א¦ א‬ §‫א‬
‫™א‬ª‫« אא‬¢ ‫¡ אכ א—œא א‬¢ª
.‹š‫כ†
א ¬• א™ אא‬

GEA logo is composed of tow core elements:

1- Emblem:
The Palm and Crossed Swords & Radiating
Firework.
2- GEA full name:
GEA name in Arabic and English.

The relationship between the logo

elements is fixed & should not be altered
or repositioned.

02
 €‫„ ƒאאא‚ אכא‬ ‫ אא א‬03.1
White color Full color

Full colored - Square Logo

®‹¤‫א©¯ א‚ †
א א  – א א‬°œ‫א‬
±‫ א› א„Šא‬,«‹³ Œ «™§ –‫א™א‰ א‬
´ ‫ א‚ אכא‚ ‚†
א‬¥°‫ א‬µ‚Œ
‫ ·כ כ א—œא א†
א‬¢
§ Œ .•‫אאכא‬
¬ª ¦‹†¤ ‚ Š‚š µ‚Œ ¸¤‫א‚• אא‬¤
.‫א אכאˆ–  א†
א‬ ‫א‬

One basic color One color

The full colored logo is the ideal option for
most uses. If using it is not possible you can
use the white version on a dark background
as shown.

03
Full color Logo
€‫† ƒאאא‚ אכא‬ ‫ אא א‬03.2
Full colored - Landscape Logo

®‹¤‫א©¯ א‚ †
א א  – א א‬°œ‫א‬
±‫ א› א„Šא‬,«‹³ Œ «™§ –‫א™א‰ א‬
´ ‫ א‚ אכא‚ ‚†
א‬¥°‫ א‬µ‚Œ
‫ ·כ כ א—œא א†
א‬¢
§ Œ .•‫אאכא‬
¬ª ¦‹†¤ ‚ Š‚š µ‚Œ ¸¤‫א‚• אא‬¤
.‫א אכאˆ–  א†
א‬ ‫א‬
White color Logo

The full colored logo is the ideal option for

most uses. If using it is not possible you can
use the white version on a dark background
as shown.

04
 ‫ כא‚ אא‬.04
Logo Position

…’‫א†כ… אא‬¤  ‫¨א• »

א א‬
–ˆ  ‫ ‹אŒא א• כ•
א א‬µª‹
Ÿ‫א‬°‫ א ˆ– כאˆ א‬µ‚Œ ‫א™א א
‚א‬
.´‹‫Œ א‬ ƒ‫א‬

To make sure that GEA logo is well

presented always place the logo on the TOP
RIGHT corner in all printed and digital
applications.

05
 „ ‫ א‰אˆ אא €א א‬05.1
Measuring isolation area through
the circle inside the logo structure Isolation Area - Square Logo

…’‫א†כ… אא‬¤  ‫¨א• »

א א‬
‫ ‹אŒא אא אא† ‚†
א‬µª‹
.‹½‫  כאˆ א
א‬³‫§‹כא כא ˆא‬
– †‫ אא¾ ‚א אא‬
‫ §‹כ‬À‚ƒ „¤ ‫אא©‹ א—ƒ ‚†
א‬
‫« אא©‹ › א†
א‬¢ Ÿ ›¬‫אˆ §
א‬
.–Á‹
‫†כ‚ž א‬¤

An exclusion area (Clear Space) has been

established around our logo to ensure
visibility and to strengthen its position.
Please ensure no text, photography or
graphic elements are placed within this area.

06
 † ‫ א‰אˆ אא €א א‬05.2
Measuring isolation area through
the circle inside the logo structure Isolation Area - Landscape Logo

…’‫א†כ… אא‬¤  ‫¨א• »

א א‬
‫ ‹אŒא אא אא† ‚†
א‬µª‹
.‹½‫  כאˆ א
א‬³‫§‹כא כא ˆא‬
– †‫ אא¾ ‚א אא‬
‫ §‹כ‬À‚ƒ „¤ ‫אא©‹ א—ƒ ‚†
א‬
‫« אא©‹ › א†
א‬¢ Ÿ ›¬‫אˆ §
א‬
.–Á‹
‫†כ‚ž א‬¤

An exclusion area (Clear Space) has been

established around our logo to ensure
visibility and to strengthen its position.
Please ensure no text, photography or
graphic elements are placed within this area.

07
Vertical designs

X X
‹‫ אא‬.06
Y
Y Margins

Square designs ƒ‫אŸ א‬°‫

 ˆ– §ƒ‹ א‬
Ÿ°‫ §Ÿ א א‬µ‚Œ Á‹
‫א‬
X X Ÿ°‫( א א‬Y) ‫™א‬ª‫ Œ†‹ א‬µ‫אכא‚ א‬
Y .(X)  ‫™א כ… א‬ª‫ Œ†‹ א‬µ‫ א‬Á‹
‫א‬
Y

:Ž‫ א
’א‘ א‬-

Y 0Å5 = ‫א‬¤ ‚
‫ א‬Ɛ‫אא‬
X = ‫א‬¤ µ‫ א‬Ɛ‫אא‬
:† ‫ א
’א‘ א‬-
Y = ‫א‬¤ ‚
‫ א‬Ɛ‫אא‬
X 0Å5 = ‫א‬¤ µ‫ א‬Ɛ‫אא‬

Split any artboards into 10 verticaly (Y)

Landscape designs and Horizontal (X).

X x
- Horizontal designs:
Y Upper margin = Y
Y
Side margin = 0Å5 X
- Vertical designs:
Upper margin = 0Å5 X
Side margin =Y

08
 ‫ א
“–אא• א’” א“
€  אא‬.07
Logo Variation

Colored Logo One color Logo White Logo Colored Logo

Busy Background Solid Background Dark/ Black Background White Background
Image Background

09
 ‫ אא
“–אא• א“א˜ €א‬.08
Wrong Logo Uses

using busy backgrounds Ignoring isolation area Using low contrast colors Altering Logo colors Altering Logo Dimensions

10
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