BUSINESS STRATEGIC PLAN

A. Executive Summary

As a single man business, I started as a seller since 2014, selling the then
famous Yema Cake and other delicacies from Quezon. With the help of a loan
company, I manged to get Php 5,000.00 as capital. I sell in our subdivision and online
through Facebook. After some time I stopped selling because of work, then I was
introduced to beauty products, that time the first beauty set I know is the Dr Alvin
brand, then the Skin Magical and many other brands. I sell thru pre-order and
payment first basis before I deliver the items to my workmates, since it will be hard
for me to focus on business while working full time.
Now, my products are still more on personal care, then I want to add
homecare products since I know that it is more in-demand and consumers use it
more often than skincare and cosmetics.
It was an on and off business, I only sell when I saw products that are in-
demand or popular, but now I am willing to take the risk to grow my business and to
make it boom!

B. Strategic Planning Methodology

We based the strategic plan on this model. First, we create a Vision and
Mission and also our Objectives for Annual and Long Term Plan. Then we generate
our Projected Income Statement for next 3 years, evaluate our SWOT, and also the
Sales projection per product to know the total of sales of our market. We create a
planning worksheet for our projected departments. For the implementation, for now
all our marketing plans are being implemented (Social Media marketing,
Transactional and Freebie marketing). For the evaluation, we are planning on putting
up surveys online and in-person thru bazaar.
C. Institutional Overview

Business Name: J and V Personal and Homecare Products Trading

Proprietor: Joana M. Gingco
Location: Trece Martires City, Cavite

This is a projected organizational structure, since for now I am the only employee of
the company.

These are our products as of now.

BRAND: AKiss Skincare
Products:
 Rejuvanating Set

 Whitening Lotion
  Bleaching Scrub 300grams

Product: Macaroon Lip Theraphy

Product: Crochet Pouch

Brand: AMB Beauty Skin

Products:
 Kojicalamansi Body Wash

 AMB Feminine Wash 1Liter

 AMB Whitening Lotion 250ml

 AMB Bleaching Scrub

 AMB KerAloe
 AMB HairFresh
D. Vision, Mission, Values

Vision
Manufacture or have our own brand of skincare, cosmetics and homecare
products that is registered in FDA or other institute that it may need.

Mission

As more of products are skincare or personal care, I want to at least 80% of

the population of Cavite that is 16 - 60 years old to have or use one of our products.

Values

We provide personal and homecare products at a cheaper price with the

same quality as other branded and popular items in the market.
E. Projected Income Statement
F. SWOT Analysis
G.Strategic Business Objectives
Annual Business Objectives:

1. To increase sale by 50% by end of December 2022.

Long-term Business Objectives

1. To increase sales of each product by 50% each year.

2. To have 3 full time employee by 2025.
3. To have my own product of cosmetics, skincare and home care products before
end of 2025
H.Sales Projection
I. Simplified Marketing Plan

Overall Sales Target Target Market Products to Sell

Php 6,860,830.00 General Consumer
(From May 2022 - (16 - 60 years old)
December 2025)
Sales Target (per Year)
2022 - Php 478,025.00
2023 - Php 1,459,080.00
2024 - Php 2,188,620.00
2025 - Php 3,282,930.00
 Crochet pouch
 Scrunchies
 Cosmetics) Macaroon
Lip Therapy
 Skincare (aKiss)
What will you do to meet Resources or other
your Sales Target? Support to meet the
Target
1. Social media marketing 1. Bazaar from local
(Social media posting mall/LGU
(Facebook, Instagram, 2. Other trainings for
Tiktok) and advertising (FB contents and social media
Ads, Tiktok promote) , postings and design
looking for influencers to 3. Promotions from social
market products) media sites of LGU
2. Transactional marketing
(vouchers, discounts and
campaigns thru Shopee
and Lazada)
3. Freebie marketing
(currently in use since I
include scrunchies or
other items if order reach
Php 100 and above)

MARKET: General Consumer

J. Business Strategic Action Plans
K. Performance Management (Evaluation and Control)

1. Survey
a) Start a Survey online via FB page, Instagram, and Tiktok
b) Thru bazaar whenever a customer buy your product

2. Customer Feedback Evaluation

a) Feedbacks sent thru online/when visiting booth

3. Monitor business activities if target post are met and deliveries are shipped out
on-time/earlier

4. Attend other trainings and seminars to broaden knowledge in handling business

L. Budget Plan