PROJECT BRIEF INTERNET MARKETING

INTERNET
MARKETING
CONCEPT BRIEF
PROJECT BRIEF INTERNET MARKETING

INTRODUCE
ALATTICA, DAINTY
LAPPAY, JASPER IAN
OROCEO, JOHN VERGEL
PANES, AERON JAMES
SANTOS, JERICHO
VILLANUEVA, PRINCE
ADONIS

PROJECT BRIEF INTERNET MARKETING

BUSINESS
NAME:
Ice Creamble
PROJECT BRIEF INTERNET MARKETING

BUSINESS
OWNER RONALDO DIGMA
PROJECT BRIEF INTERNET MARKETING

HOW DID IT
ALL BEGIN?
He has a friend who gives him a business
opportunity and is eager to train him. He
accepted the offer and took the risk of trying
the business; if it fails, he will return to his own
country.
PROJECT BRIEF INTERNET MARKETING

HOW DID IT
BECOME ICE
CREAMBLE?
Scramble to Ice creamble. The business
started selling only scramble. There was a
customer who said "it's not a scramble, it's an
ice cream" Because of that, apart from the
fact that he loves ice cream, he came up with
the idea of ​combining scramble and ice cream
with different toppings and flavors.
PROJECT BRIEF INTERNET MARKETING

VISION
Business expansion and recognition as an uncommon
OBJECTIVE
scrambling To be able to support his mother financially.

MISSION
Have a business license
PROJECT BRIEF INTERNET MARKETING

Strength
The product is unique
New taste
Innovated food

Weakness
The price is not proportional

SWOT to the product.

A shortage of manpower

ANALYIS
PROJECT BRIEF INTERNET MARKETING

Opportunity
There are those that wish to
franchise.

Threat
There are people that desire to

SWOT know the

ingredient.
product's secret

ANALYIS
PROJECT BRIEF INTERNET MARKETING

INTERVIEW
PROJECT BRIEF INTERNET MARKETING

MARKETING
STRATEGY BRIEF
SOCIAL MEDIA MARKETING/DIGITAL MARKETING
Our team chose Social Media Marketing as the ideal marketing strategy to benchmark
the product over the internet/technology. It is the most effective marketing technique
we have devised employing technology/internet. Social media marketing has the
greatest potential for delivering the best product. Social media marketing (SMM)
makes use of social media and social networks like as Facebook, Twitter, and
Instagram to advertise products and services, communicate with current customers,
and reach out to new ones.
PROJECT BRIEF INTERNET MARKETING

MARKETING
STRATEGY BRIEF
SOCIAL MEDIA MARKETING/DIGITAL MARKETING

The power of social media marketing stems from social media's unequaled capacity in
three main marketing areas: connection, interaction, and customer data. From pushing
content that increases engagement to collecting personal data that makes messaging
resonate with users, social media marketing has altered the way corporations may
influence consumer behavior.
PROJECT BRIEF INTERNET MARKETING

INCREASE
PRODUCT
AWARENESS
Not only does social media allow The goal of this business can be
businesses to communicate with achieved through numerous
customers in previously unimaginable techniques of online marketing such
ways, but it also provides an as online advertisement, liking and
astonishing number of paths for sharing the business content,
connecting with target audiences— promoting the product in different
from content platforms (like YouTube) approaches of video, and asking
and social networks (like Facebook) to support from influencers in promoting
microblogging services (like Twitter). the product.
PROJECT BRIEF INTERNET MARKETING

ENGAGE
CUSTOMERS
SHAREABLE CONTENT VIRAL MARKETING
Since the material may be shared Viral marketing, a sales tactic that aims
globally in a matter of seconds, to promote the rapid spread of word-
customer involvement and feedback of-mouth product information, is
are much faster. another SMM strategy that relies on
the audience to generate the message.
When a marketing message spreads
well beyond the initial intended
audience, it is considered viral—a very
simple and affordable approach to
promote sales.
PROJECT BRIEF INTERNET MARKETING

SALES OF
PRODUCT

The product's weakness is that the price is

not proportional to the product. The price
will be determined by the data acquired
through internet marketing of the product.
PROJECT BRIEF INTERNET MARKETING

DOCUMENTATION

Actual interview Virtual meeting

PROJECT BRIEF INTERNET MARKETING

DOCUMENTATION

Brainstorming meeting