MEGATRENDS IMPLEMENTATION

Analysis of Strandbags' processes and goods

The company

A bag destination and other travelling amenities. Formed around

the idea “everyone should have a place to go to”.
To be a travelling partner for partners in their process of
actualizing their desired destinations (Strandbags 2022).
01

Megatrends
E-commerce, artificial intelligence, and smart supply chains are the
major developments in the future of retail, together with the external
market environment and consumer demand (Dash et al., 2019).
Aimed at enhancing effectiveness of management of staff using
SMART.

02

NBT
Big data and Artificial Intelligence.
Research and a macroeconomic view industry of trends. Digital economy
model integrating online and offline services (Bloom, 2019).
Online sales website.
Abide by CSR to sustainable development principle.
03
 NBT Importance

SMART improves employee work efficiency and ensures fair and just
performance assessment(Kristoffersen et al. 2020) .
Technology reduces or avoids overproduction, reducing waste emissions by
40%.
Data analysis analyzes consumers, and whether there are problems in the supply
chain (Brau et al., 2022).
Real time big data and information update.
04

NBT Importance

Identify and improve problems.

Avoiding problem accumulation.
Improve brand competitiveness and market share.
(Chatterjee et al., 2022)

05

Conclusion

Sustainability is also a market trend, and companies need to:-

comply with CSR guidelines,
use environmentally friendly materials, and
reduce waste caused by excessive packaging.

06

Analysis of Strandbags' processes and goods

 References

 Brau, RI, Sanders, NR, Aloysius, J & Williams, D 2022, ‘Unleashing the Power of Big Data in Retail
Supply Chains: The Partnership of Analytics and Managers’, Academy of Management Proceedings,
vol. 2022, no. 1.
 Bloom, D.E. (2019). For the economy to cope with an ageing population, we must identify new
solutions – here’s how. [online] World Economic Forum. Available at:
https://www.weforum.org/agenda/2019/10/ageing-economics-population-health.
 Chatterjee, S. et al. (2022) “Digital transformation of organization using AI-CRM: From
microfoundational perspective with leadership support,” Journal of Business Research, vol. 153, pp.
46–58.
 Dash, R., McMurtrey, M., Rebman, C. and Kar, U.K., 2019. Application of artificial intelligence in
automation of supply chain management. Journal of Strategic Innovation and Sustainability, 14(3),
pp.43-53.
 Kristoffersen, E, Blomsma, F, Mikalef, P & Li, J 2020, ‘The smart circular economy: A digital-
enabled circular strategies framework for manufacturing companies’, Journal of Business Research,
vol. 120, pp. 241–261.
 Strandbags 2022, Shop Online|Handbags, Luggage, Wallets, Backpacks|Strandbags Australia,
www.strandbags.com.au.

Analysis of Strandbags' processes and goods

Executive Summary

Formed around the idea that everyone should have a place to go to. Strandbags is a bag

destination including other travelling amenities. Ranging from grocery shopping, overseas

vacation or running errands, are all forms of destinations that have seen the company create a

brand (Strandbags 2022). The brand is to be a travelling partner for partners in their process

of actualizing their desired destinations. The purpose of travelling bags as well as travelling

amenities is to provide ease while travelling. Through these equipments, individuals are in a

better position of carrying what ever they require in the bags making travelling convenient

and eliminates of buying unnecessary items when reaching a specified destination.

The analysis of Strandbags' processes and goods in this report revealed that digital

transformation can support the business's expansion. Megatrends such as e-commerce,

artificial intelligence, and smart supply chains are the major developments in the future of

retail, together with the external market environment and consumer demand (Dash et al.,

2019). Strandbags can therefore take into account the suggestions are to enhance the

effectiveness of management of staff using SMART. This is to precisely match customer

wants with artificial intelligence, as well as build short-term techniques growing the market

share (Kristoffersen et al. 2020). Advancements in technology such as machine learning and

artificial intelligence boost the company in terms of improving customer satisfaction and

sales (Brau et al., 2022). Collected data is useful in several aspects of the business as it help

customer in activities such as choosing the type of bag they want.

Numerous NBT capabilities will be essential for the company's future operations. The retail

industry can obtain the technical support required for a fundamental transition using tools like

big data and AI. These technological developments pave the way for better management and

the creation of fresh operational models (Bloom, 2019), all of which serve the overarching
objective of raising output quality while cutting expenses. Therefore, it is crucial for

Strandbags to perform market research in order to establish a fair NBT. The advent of e-

commerce and the meteoric rise of both the informational and logistical infrastructures of the

internet have greatly broadened the scope of retail (MARIKI, 2021). Businesses are able to

succeed in spite of fierce competition thanks to the model of the digital economy. From the

initial sourcing of orders to the final delivery to customers, Strandbags employs digital

technology to aid in the development of intelligent supply chains. Businesses can increase

output and customer satisfaction by listening to feedback.

To increase consumer satisfaction and market standing, businesses must adapt to the

sustainability and digitization megatrends. By using the SMART framework, honest and

useful ratings of employees' performance based on specific criteria can be attained

(Kristoffersen et al. 2020). This necessitates using data analysis to better understand

customers and spot problems in the supply chain. Strandbags uses this technology to quickly

detect and resolve problems, limiting the potential for costly economic and property losses.

The company's goal is to increase brand loyalty and revenue by better meeting the needs of

its customers, and this can be accomplished through the collection and analysis of consumer

data.

Reference List

Bloom, D.E. (2019). For the economy to cope with an ageing population, we must identify

new solutions – here’s how. [online] World Economic Forum. Available at:

https://www.weforum.org/agenda/2019/10/ageing-economics-population-health.

Brau, RI, Sanders, NR, Aloysius, J & Williams, D 2022, ‘Unleashing the Power of Big Data

in Retail Supply Chains: The Partnership of Analytics and Managers’, Academy of

Management Proceedings, vol. 2022, no. 1.

Dash, R., McMurtrey, M., Rebman, C. and Kar, U.K., 2019. Application of artificial

intelligence in automation of supply chain management. Journal of Strategic Innovation and

Sustainability, 14(3), pp.43-53.

Kristoffersen, E, Blomsma, F, Mikalef, P & Li, J 2020, ‘The smart circular economy: A

digital-enabled circular strategies framework for manufacturing companies’, Journal of

Business Research, vol. 120, pp. 241–261.

MARIKI, D., 2021. Impacts of e-commerce last-mile modes on the environment and the

mediating role of sustainable logistics technology.

Strandbags 2022, Shop Online|Handbags, Luggage, Wallets, Backpacks|Strandbags

Australia, www.strandbags.com.au.