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    The document lists the bibliography sources for books, journals, and websites used in research. It includes 10 books on topics like business research methodology and marketing management. It also lists 14 journal articles on factors influencing apparel buying behavior and consumer perception of branded garments. Finally, it lists 5 websites used for the research.

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    The document lists the bibliography sources for books, journals, and websites used in research. It includes 10 books on topics like business research methodology and marketing management. It also lists 14 journal articles on factors influencing apparel buying behavior and consumer perception of branded garments. Finally, it lists 5 websites used for the research.

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    8 views2 pages

    Bibliography

    Uploaded by

    Divax
    The document lists the bibliography sources for books, journals, and websites used in research. It includes 10 books on topics like business research methodology and marketing management. It also lists 14 journal articles on factors influencing apparel buying behavior and consumer perception of branded garments. Finally, it lists 5 websites used for the research.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    10.

    BIBLIOGRAPHY

    BOOKS:

     Chawla Deepak, “Business Research Methodology”, Vikas Publishing House


     Philips Kotler, “Marketing Management”
     C.R Kothari, “Business Research Methodology”.

    JOURNALS:

     M. Yaseen Khan / VSRD International Journal of Business & Management Research


    Vol. 1 (6), 2011
     Dr. K. Balanaga Gurunathan and M. Krishnakumar / Factors Influencing Apparel Buying
    Behaviour in India Volume : 2 | Issue : 3 | March 2013
     Parul Mittal and Sandeep Aggarwal / CONSUMER PERCEPTION TOWARD
    BRANDED GARMENTS Volume 2, Issue 2 (February 2012)
     International Journal of Marketing, Financial Services & Management Research Vol.1
    Issue 8, August 2012, ISSN 2277 3622
     DavidAAaker-(TheFreePress-1991),“ManagingBrand
    Equity: Capitalizing on the value of a Brand Name.”
     David A. Aaker - (The Free Press - 1996), “Building strongly Brands”.
     Jean Noel Kapferer, Brand Management Journals.
     Kogan Page - (South Asian Edition 2000) “Strategic Brand Management”.
     Company brochures of Air Tel
     Company brochures of Vodafone
     Company Broachers of Other Services providers
    WEBSITES:

     www.scribd.com
     www.citehr.com
     www.mbaclubindia.com
     www.management paradise.com
     www.trai.com.

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