WORKSHEET 1

UNIT 3
UNDERSTANDING AN AUDIENCE IN CREATIVE MEDIA PRODUCTION

1
1.1

Please list at least 3 research methods you have used on the course so far?
secondary Research: when copying the template for the horror poster
Quantitative Research: when recording the voice lines for the Blair witch trailer
primary Research: Finding a place to film the lost short film

2
1.1

What is qualitive research?

Qualitative research is a type of research that aims to gather and analyse non-numerical data
Using words, thoughts and feelings to do research

What is quantitative research?

Using numbers and statistics

What is primary research?

Primary research is researchers collecting data directly, rather than depending on data collected from
previously done research.

What is secondary research?

Secondary research is using data that is already available

3
1.1

Identify at least 3 elements you would need to build an “audience profile” for one of the media products
you have created on the course so far? (Horror Film Poster / Lost Short Film / Blair With Trailer Project)
whether they liked horror movies or not
how old they are
do they like Blair witch
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4
1.2

From the list below of communication methods and skills select which ones you will be using for each of
the projects listed in this section. You may use the same methods and skills in more than one project.

Use of camera
Use of editing
Use of sound (Music/ dialogue/effects)
Narrative
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Research Skills (Secondary research of short films, horror films, interactive films)

Horror Film Poster

Use of editing

Lost Short Film

Use of camera
Use of editing
Use of sound
narrative

Blair Witch Trailer Project

Use of camera
Use of editing
Use of sound (Music/ dialogue/effects)
Narrative
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Research Skills (Secondary research of short films, horror films, interactive films)
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5
1.2

Looking at the projects above pick one communication method and skill that you have used in more
than one project, compare how you have used them differently.
Listening to other peoples ideas while filming the Blair witch trailer.

6
2.1

Apply the following media processes and skills to the projects you have worked on, you may apply
some of these processes and skills to more than one project. Be sure to paste a link to your Weebly
page for each project.

Storyboarding
Script writing
Foley
Video Editing
Photoshop
Primary Research
Secondary Research

Horror Film Poster – https://charlieforwardlevel2media2223.weebly.com/

Photoshop
Primary research
Secondary research

Lost Short Film – https://www.weebly.com/editor/main.php#/

Video editing
Primary secondary
Secondary research

Blair Witch Trailer -https://charlieforwardlevel2media2223.weebly.com/

Script writing
Foley
Video Editing
Primary Research
Secondary Research
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7
2.2

This time focusing on THE BLAIR WITCH TRAILER PROJECT ONLY how successful do you feel you used
the following communication methods and skills? Provide one example below for each of the following
methods and skills.

Use of camera
We all got to shoot different scenes with the camera by sharing it

Use of editing
We were able to communicate and send the different clips to each other using teams

Use of sound (Music/ dialogue/effects)

We were able to assign each person in our group to a certain character or voice

Narrative
We got t

Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)

I was able to write out the script from the video

Research Skills (Secondary research of short films)

We researched different websites for other horror movies and got ideas of how to make our website
look

Looking at all of the above please answer the following

What worked well?

Filming the different scenes with all the different characters

What would you do differently and why?

When recording some of the lines we missed certain parts and had to re-record it so I would want make
sure record it properly and not miss anything