DEFINING EFFECTIVE DIGITAL MARKETING KPIs.

This is the first article that showed me the difference between KPIs and METRICS.

The basic difference is that a metric is something you can count, such as actions or events. Like
pressing the Leave a message button. A metric is just a number, and how you interpret this
number is up to you.

KPIs METRICS

Are initiated by high-level decision makers. Provide information that can be digested.

Incorporate goals and objectives. Are extracted and organized by activity or

process.
Offer comparative insights that guide future Can be viewed historically, but do not identify
actions. future action.
Can be evaluated and reset over time using the Are static, and once extracted do not change.
SMART methodology.
A Key Performance Indicator (KPI) includes insights. KPIs have normal values that can tell you about
your business if you compare the actual value with the average value.

WHEN TO USE METRICS AS YOUR KPIs.

Customer acquisition cost, clicks, or goal conversions are the metrics that support your KPIs.
Metrics are heavily relied on in the financial analysis of companies by both internal managers and
external stakeholders.

https://martinfowler.com/articles/useOfMetrics.html

https://www.youtube.com/watch?v=zMlwttUGr8M

https://www.owox.com/blog/articles/digital-marketing-metrics-and-kpis/

I was asked for articles but I also saw that YouTube could be the best when it comes to explaining
this for me.

WHEN SELECTING KPIs FOR YOUR CAMPAIGN, WHY SHOULD YOU CONSIDER LEADING
INDICATORS?
To make adjustments and stay on track.
Leading indicator KPIs help you predict what will happen in the future and your future
results.
They let you know if you are on track to achieve the results you want.
COMMON KPIs FOR EACH CHANNEL.

A. EMAIL

Some examples of marketing goals are;

 Email Newsletters.
 Acquisition emails.
 Retention emails.
KPIs for email marketing are as follows;

 Number of emails delivered.

 Number of emails opened
 Unsubscribe rate.
B. WEBSITE

The marketing goals are;

 Start blogging regularly.

 Drive more traffic from your audience to website.
 Decrease your site’s bounce rate.

KPIs for Website are;

 Conversion rate.
 Number of qualified leads.
 Awareness level.
C. YOUTUBE

The marketing goals are;

 Sales: increase the sale of a product or line.

 Leads: generate leads by connecting users to a specific part of your site.
 Website traffic: get more visitors to come to your site.

KPIs for YouTube are;

 Subscriber growth.
 Engagement.
 Number of unique viewers.
D. FACEBOOK.

The marketing goals are;

 Increase brand awareness

 Increase community engagement.
 Increase sales and lead generation.

KPIs for Facebook are;

 Number of fans.
 Follower demographics.
 Reach by post type.