EVIDENCIA 2: Market Projection

HILMER ARLEY SEGURA ANDRADE

SERVICIO NACIONAL DE APRENDIZAJE -SENA

NEGOCIACIÓN INTERNACIONAL
SANTIAGO DE CALI
2021
 Introduction

To make the evidence read the following texts: Expressing opinions and
preferences, market share projection tips for small business and 8 steps for the
success of a marketing plan, also the indications of the recording of the class.
Paragraph “market share projection tips for small business”

For companies in general, even more so for small companies, the most important
thing is to increase sales and their participation in the market, a strategy that
increases sales must be planned, for this is taken into account. First, what is the
best way to stay in the market. Second, steps to determine the size of the market.
Third, the necessary questions to consider for small companies to capture the
market. All in order to increase sales.

To analyze the behavior of the market it is important to determine the size of the
market, calculating the potential consumption within the market. Determine Current
Business Relative to Potential Business at this point it is important to quantify the
existing business. Finally determine Current Market Share, the current business
must be divided by the total, there are several indications to determine the size of
the market, some forms are magazines, internet and directly to the customer.