The document discusses how convenience is the most crucial aspect for customers when it comes to mobile transactions. Practitioners can use the study to determine the best tradeoffs between convenience and other attributes that customers value. The study also looks at how supporting features like location or notifications impact customer willingness to accept tradeoffs.
The document discusses how convenience is the most crucial aspect for customers when it comes to mobile transactions. Practitioners can use the study to determine the best tradeoffs between convenience and other attributes that customers value. The study also looks at how supporting features like location or notifications impact customer willingness to accept tradeoffs.
The document discusses how convenience is the most crucial aspect for customers when it comes to mobile transactions. Practitioners can use the study to determine the best tradeoffs between convenience and other attributes that customers value. The study also looks at how supporting features like location or notifications impact customer willingness to accept tradeoffs.
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