airBaltic

Operation Management
 • Object description
• Сompany scope
• Service and product description
CONTENT • The basic need of the enterprise's
customers
INTRODUCTION

THE PRACTICAL PART

• Сompany business processes
CONCLUSIONS

REFERENCES • Value Chain

• Enterprise problems

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 OBJECT DESCRIPTION

AirBaltic is a Latvian airline that operates both passenger and cargo flights. Founded in 1995
and headquartered in Riga, it serves over 70 destinations in Europe, the Baltic region, Russia,
the Middle East, and Asia with a fleet of modern Airbus and Boeing aircraft. The company is
known for its punctual and reliable service and has been named the world's most punctual
airline for four consecutive years.

Its mission is to provide crucial links between the Baltic States and the rest of the world, while
its vision is to become a more relevant and marketable airline in the EU. AirBaltic is
constantly evolving and growing to provide better service to passengers and contribute to the
development of the Baltic States as a European transit hub.

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 COMPANY SCOPE

In addition to regular scheduled flights, the airline also offers charter services for groups and
individuals, and works with travel agencies to provide customized travel solutions. AirBaltic
is committed to safety and operates to the highest industry standards, with a team of highly
trained professionals. The company also offers ancillary services such as cargo handling,
aircraft maintenance, and ground handling for other airlines. AirBaltic is a member of the
International Air Transport Association (IATA) and the Association of European Airlines
(AEA), and strives to provide high-quality transportation services to its customers.

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SERVICE AND PRODUCT DESCRIPTION

AirBaltic is an airline company, so its main product is air

travel.

In addition to air travel, the company also offers a range of

other products and services, including:
• Cargo transportation
• Aircraft maintenance
• Ground handling
• Travel insurance
• In-flight amenities
• Car rentals and hotel bookings
• Loyalty program

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 THE BASIC NEED OF AirBaltic's customers have the basic need for air
THE ENTERPRISE'S transportation from one location to another. They
CUSTOMERS may choose the airline for a variety of reasons and
consider factors such as the destination, schedule,
and price of tickets. Other potential needs of
customers include convenience, comfort, reliability,
and cost-effectiveness. In addition to these basic
needs, customers may also have specific
requirements or preferences for their travel
experience, such as seating or dietary preferences or
• A i r t r a n s p o r t a t i o n
• C o n v e n i e n c e
f r o m o n e l o c a t i o n t o a n o t h e r
in-flight connectivity options. AirBaltic aims to meet
• C o m f o r t
• R e l i a b i l i t y
• C o s t - e f f e c t i v e n e s s these needs through its range of products and
services, including its aircraft fleet, class of service
options, and onboard amenities.

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COMPANY BUSINESS PROCESSES

Business processes are focused on planning and executing

flights, as well as supporting the various activities and functions
required to operate an airline:

• Flight planning
• Ticket sales and reservations
• Fleet management
• Crew management
• Ground handling
• Customer service

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 VALUE CHAIN
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
The value chain of an airline like AirBaltic
• Service consists of a number of activities that are
performed in order to design, produce, and
• Procurement deliver the airline's services to its
customers. These activities can be grouped
• Technology development
into primary activities and support
• Human resource management activities.
• Infrastructure
•
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 • Competition
• Fuel costs
• Economic downturns
• Natural disasters and other disruptions
• Maintenance and safety
• Customer satisfaction
ENTERPRISE PROBLEMS • Regulation
• Financial risks
• Human resources

Overall, AirBaltic is likely facing a range of challenges and

risks as it seeks to grow and succeed in a competitive and
dynamic industry.
 CONCLUSIONS

• AirBaltic is a Latvian airline that operates both passenger and cargo flights. The company operates a fleet of modern Airbus and Boeing aircraft and is
known for its punctual and reliable service.

• A irB altic also o ffers ancillary services such as cargo handling, aircraft maintenance and repair, and ground handling for other airlines. T he company is
c o m m i t t e d t o s a f e t y a n d i s a m e m b e r o f t h e I n t e r n a t i o n a l A i r T r a n s p o r t A s s o c i a t i o n ( I ATA ) a n d t h e A s s o c i a t i o n o f E u r o p e a n A i r l i n e s ( A E A ) . A i r B a l t i c
strives to provide high-quality and enjoyable travel experiences for its customers.

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 CONCLUSIONS

• The value chain of AirBaltic consists of a series of activities that are performed in order to design, produce, and deliver the airline's services to
its customers. These activities can be divided into primary activities, such as inbound logistics, operations, outbound logistics, marketing and
sales, and service, and support activities, such as procurement, technology development, human resource management, and infrastructure.
•
• AirBaltic faces a range of challenges and risks, including competition, fuel costs, economic downturns, natural disasters and other disruptions,
m a i n t e n a n c e a n d s a f e t y, c u s t o m e r s a t i s f a c t i o n , r e g u l a t i o n , f i n a n c i a l r i s k s , a n d h u m a n r e s o u r c e s m a n a g e m e n t . I n o r d e r t o a d d r e s s t h e s e
challenges and risks, the airline must have strong management, effective strategies, and the ability to adapt to changing market conditions.

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 REFERENCES
• https://www.airbaltic.com/en-LV/index
• https://en.wikipedia.org/wiki/AirBaltic
• https://company.lursoft.lv/en/air-baltic-corporation/40003245752
• https://www.prakse.lv/enterprise/profile/19/air-baltic-corporation
• https://www.baltictravelnews.com/?pub_id=125146
• https://airbaltictraining.com/about-us/
• https://www.emis.com/php/company-profile/LV/Air_Baltic_Corporation_AS_en_2349868.html
• https://www.sabre.com/insights/releases/airbaltic-enhances-choice-and-personalisation-using-merchandising-technology/
• https://finnoytravel.com/en/reviews/airbaltic-review/#fleet
• https://www.techtarget.com/searchcio/definition/value-chain

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Thank you

K a r o lī n a A v d e j e n k o,
st77848

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