PROFESSIONAL COMPETENCY

STRENGTHS

CUSTOMER OFFER DEVELOPMENT

Leading the ideation process involving and engaging cross-functional and external partners to generate insight led
new products and service ideas and develop related strategy for execution.
Example: Design and execution of consumer promo, Formula 1 integrated campaign focusing on Vpower &
lubricants resulting in 15% increase in number of transactions and 22% increase in ticket size.
Example: Spearheading the project for mobile application with internal IT team and external technical partners
with an objective to digitise customer journey experience.
Example: Leading customer promotions on sites with engaging internal marketing team and external stakeholders
i.e., retailers to introduce customised cash vouchers resulting in10% increase in lubricant sales.

MANAGING CUSTOMER EXPERIENCE

Understanding and delivering Shell Customer promises on retail sites.
Example: This can be demonstrated by implementing a local campaign “On spot quantity check”, on retail sites
with a clear focus on customer satisfaction and building brand loyalty. Campaigns were endorsed by prominent
representatives from local administration and authorities, Deputy Commissioner, Director of Labour, and OGRA
representatives in Islamabad. The campaign was covered by local newspaper (Express news), bloggers and social
platforms. This led to an increase in brand loyalty and credibility with an increase of 10% in motor fuel sales.
Example: Interventions derived from customer feedback of poor management of traffic and extended lead times
for payments on retail sites. Appropriate initiatives were implemented under close supervision starting with
implementation of site-wise traffic plans and traffic wardens. Payment lead-time was reduced by re-positioning of
cashiers, re-evaluated cash management process and readily available card machines. This resulted in saving time
for customers leading to an efficient and better customer experience.

CONTRACT MANAGEMENT
Demonstrated an understanding of the contract management E2E lifecycle ensuring incremental value by strong
negotiations. Effectively communicated with the relevant stakeholders enabling them to carry out their
responsibilities with a robust risk mitigation process. Ensured contract strategy is aligned with the contract
management standard and policies whilst extracting maximum business value.
Example: Partnering with VISA for raising $100,000 for an integrated consumer campaign for Shell V Power &
lubricants. Managed E2E process of contractual terms by involving legal and other relevant stakeholders to ensure
minimum risk exposure and liability.
Example: Sealed a contract with Bank Alfalah after arduous negotiations, with the minimum merchant service rate
in the market resulting in an annual savings of minimum $0.7m. Executed the contract management process with
CP & stakeholders from the bank to ensure all terms and policies are agreeable and benefits Shell in the best
possible terms.
Example: As part of the digital payment strategy, enabled Quick Response payments on retail sites by
collaborating with two payment service providers: Telenor & Jazz Cash.
Processed and monitored from the initiation process to the final signing of the contract while increasing Shell
savings by an annual amount of $87k.
AREAS OF DEVELOPMENT

DIGITAL MARKETING
Need to upskill with latest rapidly evolving digital marketing tools. Need a deeper understanding of AI.
Action Plan: Courses on digital marketing and on ground training with real projects

INTEGRATED MARKETING COMMUNICATION

Have basic knowledge of integrated marketing but need a deeper understanding
Action Plan: Courses on digital marketing and on ground training with real projects

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LEADERSHIP ATTRIBUTES
STRENGNTHS

MAXIMISE OUR PERFORMANCE

To deliver Power Progress Strategic goals across the matrixed organisation with an objective to achieve simplicity
in our work yet empowering others to work with efficiency & speed.
Example: Championing the workstream for digitising payments on sites with partnering with two payment service
providers to achieve easy & quick payments via enablement of QR payments while also generating value in the
form of Shell & Retailer savings.

LIVE OUR VALUES & GOAL ZERO

Driving the right values with keeping HSSE as a priority and being conscious of displaying an inclusive mindset
Example: Setting an example in the industry by convincing retailers to hire “people of determination” on sites.
This action solidified Shell’s global reputation.
Example: Applied “Stop Work” on sites where safety is compromised ensuring zero tolerance for non-compliance
Example: Always demonstrated a caring mindset and stood up for honesty, integrity & respect for the staff
working on sites by prioritising staff well-being & safety.

ENGAGE & INSPIRE

To positively engage internal & external stakeholders to achieve common objectives
Example: Partnered with two payment service providers: Easy Paisa & Jazz Cash to enable QR payments on sites
with an objective to achieve efficiency & easiness in payments. Engaged with the sales team to create awareness
and drive effective implementation on sites
Example: Leading the tri-party arrangement with Bank Alfalah & Altpay to deploy Shell POS on 350 sites.
Motivating & pushing all stakeholders to perform their maximum while listening to their feedback

AREAS OF DEVELOPMENT
GROW IN TRUST
Working outside in to build long term relationships to bring a positive change in society
Action Plan: To initiate bigger projects which has a bigger impact on overall society
Next Job/Position Options (Line Manager’s view of what employee should do next and why):
 Payments & Loyalty Manager JG 4
 Regional Key Account Manager Lubes Middles East

Longer-term Career Options (Possible Roles in which the Company thinks employee may achieve their potential – may be the
intended final role at Shell, subject to opportunity and performance)

Own Views and Wishes (Individual to share their own views, aspirations and wishes which they would like to have considered in future
career planning)


Mobility (Employee expands on standard options of fully mobile, mobile with constraints and not mobile.)


Availability (Accurate and agreed to date that an individual will no longer be in role)