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BY Rajashekara D A: 1VA19MBA25
BY Rajashekara D A: 1VA19MBA25
BY Rajashekara D A: 1VA19MBA25
RAJASHEKARA D A
1VA19MBA25
Submitted to
VISVESVARAYA TECHNOLOGICAL UNIVERSITY
JNANA SANGAMA, BELAGAVI - 590018
To make any project, essential requirement is able guidance and reference without which
project is incomplete. I am using this opportunity to express my gratitude to everyone who
supported me throughout the course of this project. I wish to pledge and reward my deep
sense of graduate for all those who have made this project come alive.
I would like to express my profound feeling of gratitude to this great Institution Sai Vidya
Institute of Technology.
Firstly, I would like to thank management of Sai Vidya Institution of Technology for
providing the facility.
It is indeed a great pleasure to express my sincere gratitude to Dr. Ramesh Babu.H. S,
Principle, Sai Vidya Institute of Technology.
I am very much great fully to Dr. D Jogish, Professor and HOD, Department of
Management Studies.
I am happy to thank Prof. Manjunatha S, Assistant Professor, Department of
Management Studies, SVIT for encouraging me and for their constant support throughout
the course of the Project and helping me to complete it successfully.
A special note of gratitude goes to my external guide Ms. Priya Reddy, Marketing
Manager for his constant guidance and support, which helped me successfully complete
the Project undertaken.
I wish to thank all the Customers and staffs at “Sai Farmiculture Pvt Ltd” which helped me
to work on my project I finally and friends for their constant support and guidance.
The paper examine that “A Study on Customer Acquisition with Special Reference to
Effective Retention Strategies”
The basic purpose of the project is to enable the student to exposure the working of any
organization and Manger, to relate the concept learned by the student to the working of the
organization to understand the practical aspects of working of organization.
The client procurement is the way toward gaining new clients for business or changing
over existing possibility into new client. The significance of client obtaining changes as
per the particular business circumstance of an association. It is serves to improving a
business so expanding the client procurement the organization, need to utilize compelling
maintenance techniques.
The customer retention refers to ability of an organization to make customer remain in the
organization for long time.
The project focuses on the research that has been presented to study the explanations for
customer acquisition in the retail industry and various strategies to overcome the problems
of customer acquisition and make customers be in the organization for long period of time.
The project highlights a brief introduction about the industry and Sai Farmiculture
company. This training has widened my knowledge and exposed to various partialities.
These projects also enhanced my self-confidence and my skills improve a lot.
Overall project report is prepare considering all relevant information and presented in 5
chapter
Chapter-1 deals with introduction of report and gives insights on industry. Chapter-2 gives
conceptual background and literature reviews with Research gap. Chapter-3 Statement of
problem, Objectives, scopes, research methodology, hypotheses and limitation of the
study. Chapter -4 data analysis and interpretation and Chapter-5 Study about findings,
suggestions and conclusion of this project work, this detailed report has been drawn up and
herewith submitted.