The document discusses Arizona Tea and its unique bottle designs that helped differentiate it from competitors. It summarizes that Arizona Tea's success is based on product differentiation as a competitive advantage. It also mentions that marketers cannot control the external environment, but must monitor it, and that they need understanding of government laws and regulations. It provides answers to questions about target markets changing over time and the definition of a SWOT analysis.
The document discusses Arizona Tea and its unique bottle designs that helped differentiate it from competitors. It summarizes that Arizona Tea's success is based on product differentiation as a competitive advantage. It also mentions that marketers cannot control the external environment, but must monitor it, and that they need understanding of government laws and regulations. It provides answers to questions about target markets changing over time and the definition of a SWOT analysis.
The document discusses Arizona Tea and its unique bottle designs that helped differentiate it from competitors. It summarizes that Arizona Tea's success is based on product differentiation as a competitive advantage. It also mentions that marketers cannot control the external environment, but must monitor it, and that they need understanding of government laws and regulations. It provides answers to questions about target markets changing over time and the definition of a SWOT analysis.
drink and put it into unusual bottles with elaborate designs. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new age beverage industry, and customers often buy the tea just for the bottle. The success of Arizona Tea is based on:
Answer: a product differentiation competitive advantage
2. Marketers can control the external environment in which their organizations
operate.
Answer: false
3. Marketers need a thorough understanding of the laws established by the federal
government, state governments, and regulatory agencies. _____ is a study conducted by an organization to identify its internal strengths and weaknesses and also examine external opportunities and threats.
Answer: true
4. Which of the following statements best describes the typical target market?
Answer: Target markets change over time as consumers drop in or out of
the market, and as tastes change.
5. The external environment:
Answer: must continually be monitored by marketing managers