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Designing Health Promotion Program
Designing Health Promotion Program
behavioural theory and evidence, critically report on its effectiveness in driving 3 positive changes in
health behaviours. In doing so explore its strengths and make recommendations to address its
weaknesses and limitations.
INTRODUCTION
The Household Obesity Prevention Intervention under review aimed at preventing weight
gain among American households. Weight gain is a health threat because it can result in
obesity. Being overweight or obese increases the risk of type 2 diabetes, cardiovascular
diseases, cancers and stroke (Khan et al., 2009). Obesity is an endemic public health problem
in America. According to Khan et al. (2009), about 33% of United States adults are
overweight while 34% are obese. The prevalence of overweight among United States
children and adolescents has increased significantly to 17%. From 1990 to 2018, the
prevalence of obesity in America increased from approximately 30.5% to 42.4% (Center for
Disease Control and Prevention, 2021). The annual medical cost of obesity in America was
about $147 billion. The current study to be reviewed is targeted at address the growing levels
of obesity in America.
DISCUSSION
Pre-contemplation stage
Out of the 732 targeted households, 41 declined and 109 could not be traced. Eventually,
ninety households were enrolled on the program. The program recruited participants from all
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manner of places; grocery stores, clinics, religious bodies, recreation parks, libraries, schools
and worksites (French et al., 2011, p. 2882). This was a commendable approach to reach out
However, some eligibility criteria skewed the population to consist mainly Caucasian middle-
class female earners who have higher education. French et al. (2011) reported that 79% of
household respondents were whites, 63% had at least one member with a college or advanced
degree. Again, all households had a minimum annual income of between $45,000 and
$100,000. Blank, Rebecca, and Michael (2009) points out that the middle-class bracket is
made up of households who earn between $40000 and $125000. Such criteria include (ii)
residence in a private house or apartment within 20 miles of the university; (iii) household
television viewing weekly average of less than or equal to10 hours per person. These criteria
limited the researchers from generalizing the study findings to the entire community.
Obesity varies by socio-economic factors; education, income, race, age and gender. Ogden et
al. (2017) observed a 45.3%, 35.5% obesity prevalence among females and males
(respectively) who were high school graduates and 27.8% [women], 27.9% [men] among
college graduates. Also, obesity prevalence was 29.7% among high-income class women,
Contemplation stage
The contemplation stage saw 293 households satisfying the eligibility criteria. The baseline
data completion and clinic visits exposed 293 households to the pros and cons of the
program. Only ninety were willing to participate in the change program. These households
French et al. (2011) trained household shoppers how to conduct a home food inventory was.
Weekly emailing of household receipt and annotation to research staff for a period of one
month served as the evidence to justify a household’s willingness to change. One hundred
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and six households completed the initial clinic visit of which ninety completed the one-month
receipt collection. These were later randomised into the program (French et al., 2011, p.
2084).
Preparation stage
Before the start of the intervention, all the intervention households received television
limiting devices, digital scale, designed home activities, training on how to record data for the
(French et al., 2011, p. 2084). With help from the National Institute of Health/National
Cancer Institute, the research organizers provided all the necessary items that will enable the
Action stage
The weekly group sessions lasted for six successive months. The sessions comprised
healthy snack and a $25.00 gift card. The activities during group sessions taught participants
Research staffs could offer direct behavioural change assistance and monitoring to
households due to the sizeable number of attendees per session. The periodic home activities,
telephone support call, email newsletters and other behavioural strategies (such as individual
and family goal setting) fostered continual behavioural change throughout the intervention
Providing digital scales to each participating household was an effective approach to instil
significant change in body weight is a behaviour that can create psychological disturbances
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weight loss, body dissatisfaction, fear of gaining fat and lower self-esteem to frequent
checking of weight.
Pacanowski, Bertz, and Levitsky (2014) concluded in their review that adopting only a daily
weight check as a weight loss intervention is more effective compared to attaching a daily
Again, the researchers did not allow children and adolescents to check their weight. They
believed that weight gain is a usual occurrence in adolescents and children (French, S.A. et
al., 2011 p. 2884). This belief may not be entirely true as Ogden, et al. (2012) reported that
about 16.9% of United States children and adolescents were obese. The research design
should have monitored the weight of the children and adolescents as some could be obese.
Over the years, the efforts of the National Health and Nutrition Examination Survey
(NHANES) to monitor obesity among the youth has helped maintain the prevalence rate
The introduction of television limiting devices was a great approach to reduce television
viewing hours and its related sedentary lifestyle. At the end of the intervention, French et al.
(2011) observed a successful reduction of television viewing hours from 52.8 hours weekly to
29.8 hours. Excessive viewing of television reduces energy metabolism rate, increases
snacking and consumption of non-nutritious food (Dietz and Gortmaker, 1985, p. 807).
Physical activity and proper eating habits are effective behaviours for weight loss and
preventing weight gain (Jakicic, 2002. P. 3826S). Successful weight-loss interventions that
achieved significant weight loss adopted strengthened physical activity and proper eating
exercises guideless and the traffic light diet control system to achieve significant weight loss
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One weakness of French et al. (2011) intervention was allowing participants set their own
behavioural goals for diet and exercise. The thirty minutes of physical activity included in the
monthly group sessions did not meet the minimum weekly exercise duration (150 minutes)
Maintenance stage
The intervention failed to assess program effectiveness after six months instead, it assessed
program impact at the end of the stipulated one-year duration. According to Butryn, Webb,
and Wadden (2011), weight loss interventions obtain peaked weight loss in the sixth month
while weight regain sets in after one to five years. In their study, about one-third of
participants regained lost weight at the end of the year while half returned to their original
The Household Obesity Prevention program did not have any termination stage. Participants
were not allowed to quit the program voluntarily. Once the duration was exhausted, all
group opted to keep using their television limiting device at the end of the program.
IMPLICATIONS
Socio-economic factors like education, income, and age are likely to affect the results of a
family-based weight-loss intervention. A more effective approach will be; to stratify study
participants under the prominent influencing factors and design appropriate interventions that
focus on each age bracket. Bouchard, Baillargeon, and Langlois (2013), un-stratified weight-
loss interventions tend to benefit the adults more than the children. French et al. (2011) did
not record any significant change in BMI or BMIz score. Interventions that focused on only
children or only adults are more successful. According to Snethen, Broome and Cashin
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(2006) concluded that all the seven reviewed interventions for obesity in children were
Future interventions should set stricter intervention goals together with the participants.
Interventions should set more strict goals such as meeting minimum exercise hours for
obesity, removing high calorie from a shopping list, or recommend minimum vegetables and
fruit purchase per week. Significant weight loss was observed in studies that met the
minimum public health 150 minutes weekly exercise guideless (Jakicic, 2002). In Williamson
et al. (1993), men and women who engaged in exercise below the minimum optimal exercise
intervention to reducing weight. Optionally, researchers should reduce the rate of weight
In their study, daily weight check yielded a loss of 6.1kg body weight in study participants
Future interventions should conduct monthly analysis of collected data. This will help keep
track of when a significant change from baseline measurements occur. Butryn, Webb, and
Wadden (2011), did monthly data analysis. Comparing the monthly analysis revealed that
Researchers should stay in touch with participants for more years and provide continual
support. This will improve the maintenance and termination stages of the transtheoretical
model. Look AHEAD Research Group (2006) maintained physical contact with participants
for four years and observed a 4.7% weight loss in the fourth year.
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CONCLUSION
Obesity is endemic in America, with more than sixty per cent of its population being obese or
overweight. French et al. (2011) aims at addressing this crucial public health problem using a
family setting. The study adopted the Transtheoretical model to achieve effectiveness.
The intervention's strengths included; providing all resources before the start of the program,
limiting television viewing hours with a television limiting device, monthly group sessions
and telephone support calls were the strength approaches of the intervention.
The intervention's weaknesses included; a bias inclusion and exclusion criteria, daily weight
checks, failure to monitor weight in children and adolescents, multiple weight loss
approaches that were not forceful enough to elicit significant changes and the absence of a
termination plan.
For a more effective intervention in the future, the House Obesity Prevention program should
should set stricter intervention goals that meet the minimum recommended standards (for
weight loss) for study participants. Again, future intervention should consider daily weight
will be in combination with other weight-loss strategies. Further interventions should have a
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REFERENCES
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Reports, 2(2), pp.107-119.
3. Butryn, M.L., Webb, V. and Wadden, T.A. (2011) ‘Behavioral treatment of obesity’,
4. Center for Disease Control and prevention (2021) Adult Obesity Facts. Available at:
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weight and overweight college women’ American Journal of Health Promotion,
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12. Look AHEAD Research Group. (2006) ‘The Look AHEAD study: a description of
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