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Ashmore-Reflexivity in STS
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This article was originally published in the International Encyclopedia of the Social
& Behavioral Sciences, 2nd edition, published by Elsevier, and the attached copy
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From Ashmore, M., 2015. Reflexivity in Science and Technology Studies. In: James D.
Wright (editor-in-chief), International Encyclopedia of the Social & Behavioral
Sciences, 2nd edition, Vol 20. Oxford: Elsevier. pp. 93–97.
ISBN: 9780080970868
Copyright © 2015 Elsevier Ltd. unless otherwise stated. All rights reserved.
Elsevier
Author's personal copy
Abstract
This article looks at the history, varieties, influences on, and criticisms of reflexivity in science and technology studies (STS). It
deals with the epistemic, aesthetic, practical, and political aspects of reflexivity in this context. First, the meanings of
‘reflexivity,’ as this term has been understood in STS, are set out. A brief history of the varieties of reflexive concerns in this
field is presented, from Bloor’s explicit, yet limited, endorsement, to the full-blooded treatments of ‘the reflexivists’ (Mulkay,
Woolgar, Ashmore) and beyond. Criticisms of reflexive writing from within STS (especially from Collins and Latour) are dealt
with and responded to. A consideration of the internal role and status of reflexive work in STS and an assessment of the
current state and future prospects of reflexivity are undertaken.
International Encyclopedia of the Social & Behavioral Sciences, 2nd edition, Volume 20 http://dx.doi.org/10.1016/B978-0-08-097086-8.85018-7 93
International Encyclopedia of the Social & Behavioral Sciences, Second Edition, 2015, 93–97
Author's personal copy
94 Reflexivity in Science and Technology Studies
Logical Consistency: Bloor’s Strong Program 1988). This group of writers became known as ‘reflexivists.’
Ashmore’s The Reflexive Thesis is an SSK study of SSK,
David Bloor’s Knowledge and Social Imagery (1991) is one of
a general exploration of reflexivity, and an experiment in
the earliest texts to set out the elements of what has become
‘new literary forms.’ Mulkay’s The Word and the World is
known as SSK. It contains an endorsement of reflexivity as the
a series of ‘explorations in the form of sociological analysis’
fourth and last of the ‘tenets’ for the “strong program in the
that draws upon analyses of biochemists’ discourse.
sociology of knowledge”: “In principle [the strong program’s]
Woolgar’s Knowledge and Reflexivity is a collection of papers
patterns of explanation would have to be applicable to
from a small group of regular contributors (including
sociology itself. Like the requirement of symmetry, this is
Ashmore, Mulkay, and Woolgar) to the Discourse and
a response to the need to seek general explanations. It is an
Reflexivity Workshops held in the United Kingdom in the
obvious requirement of principle because otherwise sociology
early 1980s. What links all these texts together, apart from
would be a standing refutation of its own theories” (Bloor,
their authors’ close socio-cognitive relations to one another,
1991: p. 7).
is the common attempt to treat reflexivity less as a problem and
Here, Bloor’s positive support for reflexivity is a matter of
more as an opportunity; an opportunity, even, for celebration.
logical consistency and a creative way of managing the self-
What happens when one stops evading reflexivity, when one
refutation charge. Rather than deny the reflexive applicability
looks ‘the monster’ in the eye, when one gives it a place at the
of the strong program, Bloor emphasizes it, secure in his
heart of the research process? Self-destruction? Massive irrele-
understanding that the socially constructed character of all
vance? Third apocalyptic simile?
knowledge, including his own, does not count against its val-
Bruno Latour’s contribution to Knowledge and Reflexivity
idity. Bloor’s reflexivity, however, remains at this ‘in principle’
(Latour, 1988) is an exception. Latour argues that the ‘meta-
level. His negative attitude toward any empirical instantiation
reflexive’ writing strategies of the reflexivists provide
of his reflexive programmatics is documented in a text that
a solution to a false problem: namely, the imagined naiveté
claims to be precisely that (Ashmore, 1989). Thus for Bloor
of readers who believe too much and too easily. On the
(as well as for his former ‘Edinburgh school’ colleague Barry
contrary, the real problem that (scientific, factual) writers
Barnes (1974), Epilogue), reflexivity is an argument used to
have, is to be believed, or indeed, read at all. Latour further
defend a position; it is certainly not a practice.
claims that the reflexivists are searching, despite their own
gestures at weakening their own authorial privilege, for
Harry Collins: Special Relativism and the Ban on Reflexivity a final meta-level that leaves no remainder and from which
vantage point, everything can be taken into (their) account. As
Not so for, for example, Harry Collins (1985), perhaps the an antidote to such impossible ambitions, Latour recommends
most influential writer through the heyday of SSK (c.1975– a strategy of ‘infra-reflexivity’: just to tell stories, drawing upon
90). Collins’s doctrine of ‘special relativism’ separates the the richness and variety of all the ‘ordinary’ resources available.
natural world from the social world and the distinctive tasks Latour’s Aramis (1992, 1996) – despite its appearance as an
and ‘natural attitudes’ of the natural scientist from those of the experiment in ‘new literary forms’ – is, perhaps, an example.
social scientist. The sociologist of scientific knowledge should
treat the natural world as socially constructed, while treating
the social world as ‘real’ and a source of sound data. However, Criticisms: Pitfalls and Pratfalls
this sense of ‘realism’ is taken from a reading of how natural
scientists act toward their realm of inquiry, namely, the natural Reflexivity gets you nowhere. It is not a useful thing to do and
world. In effect, what Collins is doing here is to deny, for its results cannot be used. It is impractical. As an activity, it
purposes of the conduct of research, the practical relevance of immobilizes you. It leads to idle navel-gazing and foolish self-
the purported reflexive similarity between subject and object in absorption. It is ‘all pots and pans and no pudding’ (Bloor,
SSK. The result is the short-circuiting of attempts to apply cited in Ashmore, 1989: p. 20). Logically, it leads to the abyss
Collins’ conclusions about, for example, the replication of of the infinite regress or the never-ending search for the
experiments to those conclusions themselves (nevertheless, see perfect meta-level. Reflexivity is politically and morally
Mulkay, 1985: Chapters 4 and 5; Ashmore, 1989: Chapter 4). irresponsible games playing, fiddling while Rome burns. It
In short, Collins’ ‘management strategy’ for reflexivity is to has no soul (to bare) and no wisdom (to distribute), just an
ban it altogether. This radical solution to the problem of overdose of clever–clever irony. It disables criticism by taking
reflexivity has laid Collins open to charges of inconsistency that role on for itself; in its attempt to play all the roles of
from both wings of the ‘realist–relativist’ continuum. The rec- the academic community at once, and all by itself, it betrays
ommended moves for repairing this perceived inconsistency itself as deeply, and ironically, antisocial. Indeed, it appears
differ, however, with the ‘realist’ suggesting he abandon his to seek nothing from its readers but a kind of ‘aesthetic’
problematic relativism about nature, and the ‘more-radical- admiration marked by a knowing, smug, and boyish
relativist’ proposing the dropping of his social realism amusement.
(see Technology, Social Construction of). However, for the larger STS community, reflexivity has had
positive functions and effects. The reflexivist fulfills the
important role of the jester at the court of STS. Moreover, the
Relativist Consistency, Radical Reflexivity: The Reflexivists
presence of reflexive work as part of the ‘canon’ of STS, acts as
In the late 1980s, a small number of ‘full-blown’ reflexive texts a corrective to a kind of methodological overconfidence
were published (Ashmore, 1989; Mulkay, 1985; Woolgar, resulting from the recent success of the field. Reflexivity
International Encyclopedia of the Social & Behavioral Sciences, Second Edition, 2015, 93–97
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Reflexivity in Science and Technology Studies 95
reminds us that the fundamental epistemic questions and correspondence’ of 2000, treats the ‘failure’ of the reflexivist
quandaries that originally animated SSK are permanent program as his main example of the difficulties involved in
features of the practice of ‘inquiry into inquiry’ epitomized by making constructivist generalizations. (Interestingly, Rappert’s
STS scholarship. The text that aspires to ‘transparency,’ that is, paper, despite its negative conclusions about the program
blithely unconcerned with the conditions of its own produc- that introduced such devices, uses an unconventional double
tion, is now, at the very least, ‘visible,’ a member of a marked, text – see Section New ‘New Literary Forms’?) Knuuttila
rather than unmarked category. (2002) conducts a similar postmortem on STS reflexivism,
concluding that “[i]n retrospect, it seems fair to say that
radical reflexivity of STS stumbled against its own
The Current Situation” impossibility” (paragraph 28). Pels (2000) is less apocalyptic
in his rejection of reflexivism, which he understands as
Careful or instructed readers will notice that all of the above a matter of the infinite ascent of meta-levels, with no
(starting in the first section, and running through the end of (logical) endpoint. He recommends, both as an alternative to
this section’s heading) is ‘in quotes,’ which indicates that the this endless spiral and to the flatness of classical realism, ‘one
quotation includes almost all of this article, up to ‘this’ point, step up,’ no more and no less. In this, as he acknowledges, he
as it appeared in the 2001 edition of this encyclopedia is close to Latour’s (1988) ‘infra-reflexivity’ (see Section
(Ashmore, 2001). So what, then, now, is the current ‘Current Relativist Consistency, Radical Reflexivity: The Reflexivists).
Situation’ – though not, unfortunately, the (post-publication,
2015 and beyond) current, but the compositional Now of
Social Science’s Ubiquitous Reflexivities
late 2012?
Meanwhile, elsewhere, ‘reflexive’ has, over the last 20 years or
so, become a highly desirable attribute of any ethnographic,
New ‘New Literary Forms’?
qualitative study throughout the social sciences (May, 1999).
Though this author, clearly, is still given to playing minor What is meant by this term, though, when lauded so
textual games, are these still being played in STS in the post- positively, is rarely anything like its understanding in STS
reflexivist era? Though hardly prominent, and certainly not reflexivism. Most often, a claim that an author (or text, or
trumpeted as new ‘new literary forms,’ experimental texts do work of research) is reflexive means that some notice is taken
still appear. Latour’s Aramis (1992, 1996) (see Section Relativist of the involvement of the ‘subject’ in the working up of the
Consistency, Radical Reflexivity: The Reflexivists) is more ‘object.’ (A representative discussion is Finlay, 2002.) The
a detective story than a conventional technography of the extent and character of this involvement, as Lynch’s (2000)
eponymous, failed, rapid-transport system that is its topic; comprehensive typology makes clear, is highly variable, but is
a story that even features the Aramis system accounting for its often satisfied with an autobiographical gesture or two. As an
own death. Mol’s The Body Multiple (2002) sustains a double indicator of the near-ubiquity of reflexive claims in
text throughout: on top, her ethnography of the disease of qualitative social science, the online journal Forum:
atherosclerosis, and on the bottom her relation of her Qualitative Research published two special issues on
‘relation to the literature’ – see also Ashmore (2005) which ‘Subjectivity and Reflexivity in Qualitative Research’ (issue
attempts a pale salute to Mol’s achievement. 3(3) in 2002 and 4(2) in 2003) comprising a total of 32
articles. Lynch’s (2000) effort is rare enough, these days, in
mounting an argument, to quote the title, ‘Against Reflexivity
Radical Reflexivity: Is It All Over Now?
as an Academic Virtue and Source of Privileged Knowledge.’
A session at the 4S/EASST (Society for Social Studies of Science/ As a precursor to mounting this argument he catalogs the
European Association for the Study of Science and Technology) reflexivities into six major types: 1. mechanical (with three
conference held in Vienna in 2000 bore the title now given to variants); 2. substantive (two variants); 3. methodological
this section. Most effectively dramatizing the question, one (four variants); 4. meta-theoretical (three variants); 5.
paper in that session, presented as a letter to its speaker, Steve interpretative (two variants; 5b being the ‘radical reflexivity’
Woolgar, from the seemingly-apocryphal ‘Brian Peabody PhD associated with STS reflexivism); 6. ethnomethodological
OBE FREng’ raised the question (a question raised before, (just the one). Lynch’s preference is for type 6, as, being
according to the letter, by one of Woolgar’s students) ‘What a ubiquitous and unavoidable feature of the social world,
happened?’: “Looking for the standard indicators of the ethnomethodological reflexivity cannot be a matter of claims-
success of the field, you might ask where are the new journals making, and thus the potential gaining of virtue or privilege,
of reflexivity, the international association of radical at all.
reflexivity (IARR), the annual conferences (Reflex, 2000), the The term ‘reflexivity’ has also become prominent in social
newly established Chairs in Reflexivity and so on” (Woolgar, theory, particularly in the influential thesis of ‘reflexive
2000: p. 3). Peabody/Woolgar then goes on to suggest that modernization’ put forward by Beck et al. (1994) – Lynch’s
reflexivists would be bound to be skeptical of the value and (2000) type 2a: substantive/systemic – where ‘our’ modernity
desirability of such indicators, and thus, precisely because of is characterized as pervaded by reflexive monitoring of its
their absence, “. reflexivity has succeeded spectacularly. own processes in the form of cost–benefit and risk analyses,
Reflexivity is a success because it has argued itself out opinion-polling, and so forth. Another well-known social-
of a job” (Woolgar, 2000: p. 3). Rappert (2007), which theoretic source of reflexivity occurs in and as the work of
includes a commentary on the Woolgar/Peabody ‘personal Bourdieu (Bourdieu, 2001, 2004, 2008; Bourdieu and
International Encyclopedia of the Social & Behavioral Sciences, Second Edition, 2015, 93–97
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96 Reflexivity in Science and Technology Studies
Wacquant, 1992; see Maton, 2003 for a general discussion). ago, in the case of ethnomethodology. Whether this, Dear
Bourdieu’s ‘hyperobjectivist’ form of reflexivity (type 4c) – Reader, is any cause for concern, is, as always, a matter in
entailing the scientific objectivation of the subject of you to decide.
objectivation – incurs the wrath of Lynch (2000: pp. 30–31);
but then, at the end of his life, Bourdieu (2001, 2004)
directed his own wrath at ‘the new sociology of science’ (SSK/ See also: Actor-Network Theory; Human Sciences, History of;
STS), a move lovingly described by Mialet (2003). A later Science and Technology Studies, Ethnomethodology of;
posthumous work (2008) is reviewed by Gingras (2010) as Scientific Knowledge, Sociology of; Situated Knowledge,
demonstrating the superiority of Bourdieu’s ‘sociological’ Feminist and Science and Technology Studies Perspectives;
reflexivity over the ‘textual’ version homegrown in STS “that Strong Program, Sociology of; Technology, Social
rapidly led to an impasse” (Gingras, 2010: p. 619). Construction of; Truth and Credibility in Science.
International Encyclopedia of the Social & Behavioral Sciences, Second Edition, 2015, 93–97
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Reflexivity in Science and Technology Studies 97
Mol, A., 2002. The Body Multiple: Ontology in Medical Practice. Duke University Press, Pollner, M., 1991. Left of ethnomethodology: the rise and decline of radical reflexivity.
Durham, NC. American Sociological Review 56, 370–380.
Mulkay, M., 1985. The Word and the World: Explorations in the Form of Sociological Rappert, B., 2007. On the mid range: an exercise in disposing (or minding the gaps).
Analysis. George Allen & Unwin, London. Science, Technology & Human Values 32 (6), 693–712.
Neyland, D., Simakova, E., 2009. How far can we push sceptical reflexivity? An Woolgar, S. (Ed.), 1988. Knowledge and Reflexivity: New Frontiers in the Sociology of
analysis of marketing ethics and the certification of poverty. Journal of Marketing Knowledge. Sage, London.
Management 25 (7–8), 777–794. Woolgar, S., 2000. Personal Correspondence: Letter from Brian Peabody to Professor
Pels, D., 2000. Reflexivity: one step up. Theory, Culture and Society 17 (3), Steve Woolgar, June 6, 2000. Paper presented at 4S/EASST conference, Vienna,
1–25. September 29, 2000.
Pickering, A. (Ed.), 1992. Science as Practice and Culture. University of Chicago Press, Wynne, B., 1993. Public uptake of science: a case for institutional reflexivity. Public
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International Encyclopedia of the Social & Behavioral Sciences, Second Edition, 2015, 93–97
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