COFFEE-E

4PQM+PHJ, Old Albay District, Legazpi City, Albay

Environmental Scanning

1. Situational Analysis Using Secondary Data

Identified Causes Potential Solutions
Problems with Service Quality
• Slow Service • Provide customers with precise and truthful
information so they can estimate how long
they will be expected to wait. Provide
entertainment that will give clients
something to do while waiting.

• Rude Employees • Be explicit when setting expectations for

employees.
• Taking necessary actions like confrontations
and solving the issue in an ethical manner.

• Inconsistency of Food • Ensuring that the employee complied with all

Served requirements stated in the job specifications;
offering extra training, if necessary; and
setting and following a recipe.

Competition Issues
• Well-known competitors • Establish a unique and welcoming
with large budget and environment that customers will only
marketing teams. experience at the coffee shop.
• Create a captivating, informative, and
persuasive advertisement that will highlight
and set the business apart from all of its
existing competitors.

Environmental Impact
• Every year, 25 billion • Offer customers reusable cups and give them
disposable cups are discounts on their subsequent purchases. By
discarded, resulting in doing this, the amount of plastic garbage that
massive environmental impacts the environment will be reduced.
waste and damage.
 Deforestation • Sustainable Coffee. Using coffee beans grown
without the use of artificial pesticides or
chemicals, benefiting both farmers and the
environment.

2. List of Issues that are Important using Secondary Data

Business/Service Sectors Daraga Legazpi Old Albay

Numbers of same business 15 28 12

Operators Whose Principal Occupation Is Coffee Coffee Coffee Shop

Business/Service Shop Shop

Average Age of Business Operators (Years) 21-40 26- 45 28-50 years

years old years old old

Business/Service Industry Employment Contractual Contractual Contractual

and and and
Seasonal Seasonal Seasonal

Years of Business (years) 1-10 years 3- 7years 3 months- 8

years

Business income PHP PHP PHP

50,000- 40,000- 100,000–
200,000 500,000 350,000

Business income in all kinds PHP PHP PHP

600,000- 480,000- 1,200,000-
2,400,000 6,000,000 4,200,000
List of Coffee Shops in Legazpi (Numbers of same Business)

Business Name Exact Location

1. Koffee Klatch de Legazpi Co. 4PWM+8RX, F. Aquende Dr, Barangay 16,
Legazpi City, 4500 Albay
2. Little Light Café 4PWW+H6W, F. Imperial St, Legazpi Port
District, Legazpi City, 4500 Albay
3. Black Scoop Café Legazpi Albay 575, 4500 Rizal St, Legazpi City, Albay
4. Black Scoop Café- SM City 4PVW+Q59, Legazpi Port District, Legazpi City,
Legazpi Albay
5. Treff Café 4PWX+4HH, Legazpi Port District, Legazpi City,
Albay
6. Alfana Café 4QX3+J3R, Legazpi Port District, Legazpi City,
Albay
7. Coffee Buddy 4PWW+F8J, Legazpi Port District, Legazpi City,
Albay
8. Embarcadero Coffee 4QV5+F45, Embarcadero de, Legazpi Blvd,
Legazpi Port District, Legaspi, 4500 Albay
9. Alfonso’s Café The Pepperland Hotel, Airport Road,
Washington Drive, Cruzada, Legazpi City, 4500
Albay
10. Oragon Coffee Ext, 481 Peñaranda St, Legazpi City, 4500 Albay

11. Ponce’s Café 163, Brgy.1, Legazpi City, 4500 Albay

12. Kape Zebra 163, Brgy.1, Legazpi City, 4500 Albay

13. 28th Avenue Café- Legazpi Albay Purok 2 Rizal St, Legazpi Port District, Legazpi
Branch City, Albay
14. Starbucks- SM City Legazpi Purok 2 Rizal St, Legazpi Port District, Legazpi
City, Albay
15. LeSans Café
16. 4:6 Coffee Method
17. Gong Cha SM City Legazpi
18. Koffee Klatch Jr.
19. Cea’s Café Restobar Workspace
20. Southern Café
21. CROSSROADS Café & Lounge
22. Eco Garden Café
23. Big Brew Washington Drive
24. Shot Tea Café
25. Boulevard Blends
26. Rockport Café
27. Tea’Z Café
28. Vine Inn Café
G/F The Marison Hotel, Cor Imelda Roces Ave,
Legazpi City, 4500 Albay
4QR4+8QP, Legazpi Port District, Legazpi City,
Albay
4PVV+JR2, Legazpi Port District, Legazpi City,
Albay
Pacific Mall, Landco Business Park, F. Imperial
St, Barangay Capantawan, Legazpi City, 4500
Albay
4PVG+7V4, Legazpi City, Albay
4PVG+7V4, Legazpi City, Albay
4QX3+7R7, Hotel St. Ellis, Rizal Street,
Barangay Baybay, Rizal St, Legazpi City, 4500
Albay
Blk. 3 Lot 11 Ecoville Subdivision, Legazpi City,
Albay
511 Aquende Dr, Legazpi City, Albay
No. 499 EM's BO. Purok 7 Legazpi, Legazpi City,
4500 Albay
Legazpi Blvd, Legazpi City, Albay
Legazpi Blvd, Legazpi City, 4500 Albay
Terminal 2 Food Park, Legazpi City, 4500 Albay
5Q52+HFJ, Peñaranda St, Barangay Bonot,
Legazpi City, 4500 Albay
List of Coffee Shops in Albay (Numbers of same Business)
Business Name Exact Location
1. Kafe Kronan 4PQP+CQG, Old Albay District, Legazpi City,
Albay
2. Citi Café Brgy. 40 Sikatuna, Old Albay District, Legazpi
City, 4500 Albay
3. Figaro Coffee 4PQM+3FF, Old Albay District, Legazpi City,
Albay
4. Cea’s Café 4PQM+PHP, Old Albay District, Legazpi City,
Albay
5. The Coffee Run 4PQR+G65, Rizal Avenue, Old Albay District,
Legazpi City, Albay
6. Tea Amo Café Old Albay District, Legazpi City, Albay

7. Boss, Kape? 35 Mons. F. Reyes St, Old Albay District, Legazpi

8. Kkopi Tea
9. Macao Imperial Tea
10. Redbuck’s Coffee Shakes Legazpi
11. Breakfast Republik
12. Urbanitea
City, Albay
764 Rizal St, Old Albay District, Legazpi City,
Albay
4PQP+P5H, Gov Locsin, Old Albay District,
Legazpi City, Albay
4PQP+R39, Balintawak, Old Albay District,
Legazpi City, Albay
4PQP+Q29, Old Albay District, Legazpi City,
Albay
GREGORIAN MALL ROSARIO ST., BRGY. BANO,
ALBAY, Legazpi City, 4500 Albay
List of Coffee Shops in Daraga (Numbers of same Business)

Business Name Exact Location

1. Terraza Cafe Restaurant & Bar
2. 528 Ilawod Cafe
3. Pritti Place Café
4PX7+W8, Our Lady of the Gate Parish, Sta.
Maria Street San Roque, Daraga 4501 Albay
Near, Sta. Maria Street, Daraga, Albay
4PW7+9P, 528 4501 Daraga, Lotivio Street,
Albay
5P36+QJJ, Daraga, Albay

4. BigBrew Daraga 4PWC+P4, 525 Roque F. Tabuena St, Daraga,

Albay
5. Hole 19 Cafe 5P4G+843, Magayon Dr, Daraga, Albay

6. Bicol Blends Cafe 4PWC+RW, 2 Daraga - Legazpi City - Tiwi Rd,

Daraga, Albay
7. Tumbled Beans Cafe' & 4PX7+245, Padre Burgos Street, Daraga, Albay
Laundromat
8. Zeilhan's Bakeshop & Cafe 5P44+XR3, Daraga, Albay

9. BeanTea (Tea and Coffee Beans 4PXC+52, 21-133 Rizal St, Daraga, Albay
Shop)
10. Cafe Fabrika 4PW5+WR, LG paran bldg, Daraga, Albay

11. Pepito's Cafe 4PW7+XP, 56 J Arboleda, Daraga, 4501 Albay

12. Little Manila Coffeeteria 5M9R+PW, 003, Daraga, 4501 Albay

13. Patty's Cake Shop 5P38+6P7, Daraga, Albay

14. Francisco's Cafe 4M7X+HGQ, Daraga, Albay

15. Brusco Cafe 4PV8+84, Lotivio Street, Daraga, 4501 Albay

COFFEE-E (GEOGRAPHICAL VIEW)

Proposed Location for Coffee-E

4PQM+PHJ, Old Albay District, Legazpi City, Albay
Step 3: Situational Analysis Using Primary Data from Major Stakeholder Groups

COMPANY CUSTOMERS COMPETITORS

Why did you choose coffee Regular customer of What sets this coffee shop
shop as a business? your coffee shop apart from all the other
coffee shops in the area?
• “We would like to
showcase our own • Students • “Parvus cafe is one of
taste of homemade • Workers the popular coffee in
brewed coffees and • Office workers Legazpi since we cater
our specialty burger • Group of riders good service, good
shawarma.” • Loyal customers. food and we are not
just a cafe it's an
experience.”
• “A coffee shop is
accessible, one more • “There's nothing much
thing is that coffee is to say, but what sets
what the people need. this coffee shop from
A cafe would be a good other coffee shops is
strategy since some its strategic location
people wouldn’t have since we are located in
the time to make the heart of Albay our
coffee and instead, location is circled by
they go to coffee shops multiple offices and
to get their coffee.” colleges.”

Estimated number of
customers that come
into the shop daily.

• “100-200 per day”

• “25-30+ per shop”

When did you open your

business?

• “June 2022”
• “5 months ago, at the
month of July”
 How much (estimated/
exact) capital requirement
that you have used in your
business?
• “20k+ since we have
five existing coffee
shops”
• “P1,200,000”

Estimated monthly profit

• “P25k+”
• “P40,000+”

Step 4: Primary Data from a Cross Section of the Population

Based on the collected feedback from all of the coffee shops in Legazpi, Albay, and
Daraga, the location of the shop is one of the factors that most of the customers consider,
along with accessibility, the overall aesthetic, and the cozy vibes of the place. Then, for the
four to two ratings, the feedback is about not meeting the highest level of customer
satisfaction due to taste variations in products, affordability, poor customer service, and an
uncomfortable place. Lastly, the most common feedback for the poor ratings, which is 1, was
mainly issues with the taste of the products in connection with their incompatibility with the
price, the inability to accommodate all the customers due to a shortage in chairs and tables,
and the uncomfortable place and inconvenient location of the shop.

Primary Data Collected through one-on-one Interview

Legazpi
Service
“All of their employees are super friendly and they served on time.”
Place
“The place provides seating and free Wi-Fi connection to easily get started on the tasks. I also
can sit down and charge my accessories to keep things going. I can sit and remain
undisturbed for the duration of my visit. If I decide to use the restroom, it's always clean and
serviced regularly.”
Product
“Foods and drinks are pricey for those who cannot afford but it's worth the price for it's
authentic taste that you will experience only at Starbucks.”
Albay
Service
“Pretty decent, although the cashier seemed a bit tired of working there. The barista is very
experienced on making art latte and they even leave a cute motivating note on the side of the
cup like "Remember to smile!"
Place
“The venue is pretty small. When there's many customers inside, it can get a bit cramped.
when there are many customers, I remember going inside and I had to shimmy my way to
the cashier just because its cramped. However, the vibe is actually pretty nice although small
it can get effective at some times when there are not many people around.”
Products
“They sell affordable Hot & Cold Coffee delicious too. They only serve coffee however it
would be nice if they serve cake and etc.”

Daraga
Service
“They serve products on time The Barista's and servers are approachable.”
Place
“If you are looking a place to chill Big Brew Daraga is not for you because of the crowded and
noisy environment The tables and chairs are not enough for all the dine in customers.”
Products
“They sell affordable drinks The taste is not bad for its affordability Some of the drinks on
the menu are not available.”
Business Mapping using Primary from a Cross Section of the Population
Legazpi Coffee Shops Feedbacks and Reviews
Some 5-star ratings at Legazpi Coffee Shops
• “Aside from that they serve delicious foods and offer a very nice ambience. Perfect for
meetings.”
 • “Had a great time in this café, and my first! The place might be small but cozy. You can
also dine outdoors. Customers must be patient as the crew serve one customer at a
time. Some cakes are sold out, and so are the other drinks. That’s why we were not
able to order the items that we want.”
• “Nice ambiance, nice place to chill, have meetings, or play games with friends. Their
food is great and affordable. Perfect for those who want to eat good food but don’t
want to spend much.”
• “Great food, great service! Perfect for simple meetings, gatherings and even dates!
Highly recommended because it’s very accessible by the way.”
• “Really great atmosphere for a café whether you’re studying alone or group studying.
There are tables for both. Drinks tastes okay and on par with other cafes. The interior
atmosphere is what really stands out more.”

Some 4-star ratings at Legazpi Coffee Shops

• “Very nice store ambiance. Perfect getaway from a chaotic day ”.

• “Good drinks and food at reasonable prices.”

Some 3-star ratings at Legazpi Coffee Shops

• “Went there for coffee and breakfast based on the reviews but it only sells ice cream
now and takeout only, no dine in. Soon to close I'd imagine, what a disappointment.”
• “Food is great! Humble abode turned function hall fall events. Well recommended for
people on budget.”
• “First time I went. We ordered caramel macchiato and 2 frape. It was great. The next
time we went we ordered nacho overload and a pastry. Didn’t like the nacho overload.
It was so salty. The taste was not nachos. The frape and other coffee blend was ok but
the food is either too sweet or too salty.”

Some 2-star ratings at Legazpi Coffee Shops

• “Quite a confusing place, whether it’s really a café, a bar or a lounge. The ambient
music was so unsuitable for a café, plus the attending staff kept on changing the music
genre to pop, rock and disco music. It was irritating and annoying! Would really
appreciate if this place will use neutral background music, suitable for a café or coffee
shop. Additionally, customer service wasn’t satisfactory, the attending staff didn’t
advise first time customers if the ordered menu is for 1 pax or more. Hence, you would
mistakenly order large items, good for two or more pax, even if obviously you’re alone
in the table. Finally, the comfort room had no complimentary tissue.”
• “Only 3 available parking space for cars. They need to relocate to a bigger space with
more parking areas to thrive.”
Some 1-star ratings at Legazpi Coffee Shops
• “Bought a milk tea and purple yam cake from them. The cake was so dry, it’s like
eating bread. Sent my review on their but leave me seen.”
• “Went here because of the brownout and the café does not have electric fans so it was
so hot inside. The internet connection isn’t working too. The food was fair.”

Albay Coffee Shops Feedbacks and Reviews

Some 5-star ratings at Albay Coffee Shops
• “Their theme is kinda european. I forgot which country, might be between swedish or
swiss. But, the ambiance looks amazing, very well ventilated and instagrammable.”
• “The price is reasonable and the value for money is there. Highly recommend to try. I
havent tried the mains, maybe you can give it a go and share it to us. :)”
• “Great ambiance. Staffs are approachable. I love their food esp pastas, a must try and
their bacon cheese sandwich. Place is spacious and usually crowded during afternoon.
They have eat all you can buffet every Friday 6am-10am I guess. Just check ‘em out.
Located beside Angel’s Pizza at Old Albay, Legazpi City.”
Some 4-star rating at Albay Coffee Shops
• “Good food, slightly okay customer service. Very delicious Carbonara, Salad, and
Carrot Milkshake.”
• “Cozy vibes and the food tastes good”
• “The opportunity comes with the service their staff provides. We never received the
menu until we went to the counter itself, since we expected that they will be giving it
to us as the resto looked like a semi fine dining resto.”
Some 3-star rating at Albay Coffee Shops
• “Was good but their coffee is highly not recommended.”
• “The place is too small. Drinks are yummy and affordable but it would be better if they
have foods to serve also. Open for take outs.”
• “Nice coffee but the place is not giving off vibes.”
Some 2-star rating at Albay Coffee Shop
• “Cash basis only, they don’t have card.”
• “The staffs are rude and the place is too small. The food is okau but not that highly
recommended.”
• “The ambiance is boring.”
Some 1-star rating at Albay Coffee Shop
• “The ambiance is ok but the food is not what we expected the drinks are sour.”
 • “We ordered 2 coffees and sweets to eat that staffs told us to wait for like 10 minutes
and its been like 40 minutes our order hasn’t been served. We were polite but the
staffs are rude. Waste of time never again.”
• “The place was too far I don’t think people would go here this much.”

Daraga Coffee Shops Feedbacks and Reviews

Some 5-star ratings at Daraga Coffee Shops
• “A good place to dine in. Loved the food and place. The place is clean.”
• “Great ambience! The Barista/owner Paulo is very accommodating and is very
passionate about his coffee. The place feels so comfy that you wouldn't realize hours
have already passed.”
• “Great ambience and good food. This is definitely a good place to chill. Their wifi is
surprisingly fast.”

Some 4-star ratings at Daraga Coffee Shops

• “If you are a student and would love a quiet place to study or have some group study,
this is a place for you. Great wifi connection and staff were friendly. But if you are a
coffee lover, it's just a so-so cafe. The coffee is kinda bland, hopefully, they will do
something about it. Make it tastier.”
• “With AC and WiFi, no much cafe you can find near here. Price and pkace is nice. But
coffee is not my type.”
• “Cute roadside cafe. Food tasted fine in my opinion but serving sizes were small. They
had a comfortable seating area so that was nice.”

Some 3-star ratings at Daraga Coffee Shops

• “Went there for coffee and breakfast based on the reviews but it only sells ice cream
now and takeout only, no dine in. Soon to close I'd imagine, what a disappointment.”
• “Food is great! Humble abode turned function hall for small events. Well
recommended for people on budget.”

Some 2-star ratings at Daraga Coffee Shops

• “Most of our orders were not available. Dishes served were fine though. Just ok diner.”
• “If you're looking for over-priced over cooked meals. You are in for a treat. Servers
are so so. They need to learn a bit of hospitality. Place in coffee shop is good in
ambiance but class in service and food, a bit disappointed at its price point.”
• “The food is okay.. But the menu is very limited. The unique drinks are fun to taste
though.”
Some 1-star ratings at Daraga Coffee Shops
• “After further visits, it's clear they have a problem with something as simple as
handling the bill (wrong totals, fumbling change etc on separate occasions).i also
witnessed that their visiting suppliers seem to have to need to shout like they're
compensating for having a small appendage. is this the culture in this town? truly
ruins the experience. Shame.”
• “The place and the ambiance was beautiful, the milkshakes that we had was a little bit
on the sour side. The pasta was kinda dry and tasteless. We ordered grilled cheese
and ham sandwich but they served it without the ham. Are we going back to try the
other menus? Naaaaa. I don't think so 👎”

GENERAL RATINGS OF DARAGA, LEGAZPI, AND ALBAY

DARAGA LEGAZPI ALBAY TOTAL
REVIEWS (15) (28) (13) (Daraga,
Legazpi, and
(289 (759 (354 Albay) 1, 431 =
reviews) reviews) reviews) (1, 431 100%
reviews)
5 stars 194 421 185 800 55.90%
4 stars 63 210 114 387 27.04%
3 stars 21 94 38 153 10.70%
2 stars 3 20 6 29 2.03%
1 star 8 14 11 62 4.33%
 Customer Reviews
(Daraga, Legazpi, Albay)

2 stars 1 star
3 stars 2% 4%
11%

5 stars
4 stars 56%
27%

5 stars 4 stars 3 stars 2 stars 1 star

Based on the collected feedback from all of the coffee shops in Legazpi, Albay, and
Daraga, 52.26% of the feedback is about the location of the shop, which is one of the factors
that most of the customers consider, along with accessibility, the overall aesthetic, and the
cozy vibes of the place. Then, for the four to two ratings, which is approximately 44.63%, the
feedback is about not meeting the highest level of customer satisfaction due to taste
variations in products, affordability, poor customer service, and an uncomfortable place.
Finally, the most common reason for poor ratings, which was 1, or approximately 3.11%,
was issues with the taste of the products in relation to their incompatibility with the price,
the inability to accommodate all customers due to a shortage of chairs and tables, and the
shop's uncomfortable and inconvenient location.
Step 5: Primary Data in each of the Areas
Quantitative
The location of the store, along
with accessibility, the overall aesthetic,
and the comfortable vibe of the place,
are among the aspects that the
majority of consumers consider,
according to the feedback gathered
from all of the coffee shops in Legazpi,
Albay, and Daraga. Then, for the four to
two ratings, the review indicates that
the items don't reach the highest level
of satisfaction among customers
attributed to product flavor
inconsistencies, affordability,
unsatisfactory customer service, and
an uncomfortable setting. Ultimately,
the most common complaints for the
low ratings, which is one (1), were
mostly concerns with the quality of the
products in relation to their price, the
inability to accommodate all the
customers due to a lack of furniture,
and the inconvenient location and
setting of the shop.
Qualitative
Based on the feedback collected
through one-on-one interviews, the
product and location of the coffee shop
are two of the top concerns of the
customers. Products' taste, availability,
and serving size, as well as the
ambiance and the overall aesthetic of
the place, are some of the factors that
affect customer satisfaction. In
contrast, when it comes to price, it
implies that the customer is willing to
pay as long as the product meets the
expected quality. Additionally,
customer service also plays a crucial
role, as it is one of the factors that
contributes to overall customer
satisfaction.

Results Compared, Integrated and Interpreted

According to the combined reviews from surveys and one-on-one interviews, it can be
deduced that one of the aspects that the majority of consumers take into account is the
coffee shop's environment based on the feedback and remarks that they provided. The
shop's uncomfortable setting, inconvenient location, lack of furniture, and products'
inconsistent tastes and incompatibility of pricing were frequently mentioned in reviews.
This implies that the ambiance of the place, its general attractiveness, as well as the
consistency of the products, have a significant impact and contribute to the customers'
overall satisfaction.
In a recurring situation where lack of furniture occurs, it is a strong indication that
the business should invest in additional furniture to accommodate all the customers and
 consider expanding the area. On the other hand, since taste is the primary driving force
of purchase for every product and a great product experience depends on a superior taste,
it is essential that product taste consistency should be given greater emphasis and proper
action in every shop. In a 2020 study by the International Food Information Council
Foundation, 88% of respondents cited taste as their top consideration when buying a
product.
With statistics like these, it is evident that taste should be a major consideration
throughout product development and a major factor in the decision to make the product
available for purchase.

Step 6: List of Important Issues that Consistently Surfaced

The shop's products and location are the primary reasons for its one-star rating. The
consumers' satisfaction was significantly impacted by some workers delayed and inefficient
service. Additionally, the location is frequently a major concern, particularly with regard to
accessibility, proper ventilation, and restroom issues. Incorrect orders, poor product tastes,
and an inconvenient location led to a failure to satisfy client demand.

Step 7: Conduct External Assets Assessment

Competitive The competitive structure of Coffee-E is monopolistic, since

Structure variations of flavors will be offered, where it will provide primary
products such as strawberry, mocha, chocolate, coffee, and green
tea frappe and okinawa, winter melon, matcha, chocolate, and taro
milk tea, and strawberry, green apple, lemon, and lychee fruit tea,
as well as freshly brewed coffee, hot and cold. The "E" in Coffee-E
stands for entertainment, and supplemental services including
claw machines, magic ticket balls, and an arcade cabinet featuring
Street Fighter will be provided.

Competitive Coffee-E stands apart from other competitors due to its objective
Position of offering clients coffee and entertainment in one, in addition to
its convenient location. This entertainment is a little arcade within
a shop where customers can enjoy and entertain themselves while
sipping hot or cold coffee and other beverages.
Step 8: Prioritize Issues
The majority of the complaints are about the shop’s products and its packaging. The
price is not appropriate for the item, which has taste and availability inconsistencies as well
as issues with serving sizes. Furthermore, because packaging contributes to customer
attraction, selecting appropriate packaging for goods increases customer satisfaction and
interest.

Step 9: Complexity and Interdisciplinary Nature of Priority Issues

According to the data gathered, issues with the taste of the products in relation to
their price compatibility, such as inconsistent serving sizes and tastes, and also issues with
the setting of the shop, such as proper ventilation, comfort room issues, inaccessibility, and
the overall aesthetic of the place in particular, were the most common reasons for poor
ratings, which was 1, or approximately 3.11%. Considering these concerns, it is evident that
some business failed to adequately address these shortcomings and turn them into
opportunities to keep developing and improving the product and the way they operate.
Trends are always changing, so it is critical for businesses to constantly develop
strategies to keep up with the competition.
This is why developing a strong business plan will help in formulating strategies that are
suitable and beneficial for the company to not only sell its products but also to assess the
environment, including the competitors, a potential new market, and proper financial
management in order to sustain the operation of the company.

Step 10: Conclusion

This environmental scan helps the company by highlighting its competitive
advantages over its existing competitors. For instance, the data from the SWOT analysis will
be used to develop plans and viable solutions that will support the long-term growth of the
business. Additionally, the information acquired will assist the company in taking
preventative actions to avoid or at least minimize the consequences of the issues that most
of the existing coffee shops encountered.
Finally, after thorough research, Coffee-E has been formed. The proponents have
come up with a venture that offers amusement to customers by adding a twist to a coffee
shop, where a mini arcade around the café will be added. The very purpose of this is for
customers to have fun while waiting for their orders or while sipping their favorite coffee,
something no other businesses have thought of, which can be considered one of the
competitive edges of the business among its existing competitors.
References:
https://www.jobstreet.com.ph/en/job-search/cafe-jobs-in-bicol-
region/?fbclid=IwAR3rJCYYJV8LfYAzxnYAzqwd7GO3P0CP-
CLDATglUMrQQcvKpL7kldnD_0k
https://www.google.com/maps/search/coffee+shops+in+legazpi+city/@13.1735703,123.
682533,13z/data=!3m1!4b1
https://www.google.com/maps/search/Coffee+Shops+in+Old+Albay/@13.1404117,123.7
260639,15z
https://www.google.com/maps/@13.1390287,123.7335701,141m/data=!3m1!1e3
https://www.google.com/maps/place/Koffee+Klatch+de+Legazpi+Co./@13.1458672,123.
7016448,14z/data=!4m9!1m2!2m1!1scoffee+shop+in+Legazpi+City,+Albay!3m5!1s0x33a
103df4e7aef75:0x9ec458d6871b9c13!8m2!3d13.1458672!4d123.7346038!15sCiJjb2ZmZ
WUgc2hvcCBpbiBMZWdhenBpIENpdHksIEFsYmF5Wh4iHGNvZmZlZSBpbiBsZWdhenBpIG
NpdHkgYWxiYXmSAQtjb2ZmZWVfc2hvcOABAA
https://www.google.com/maps/place/Black+Scoop+Cafe+Legazpi+Albay/@13.1458672,1
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https://www.google.com/maps/place/Little+Light+Cafe/@13.1458672,123.7016448,14z/
data=!4m11!1m2!2m1!1scoffee+shop+in+Legazpi+City,+Albay!3m7!1s0x33a101fad51eddf
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https://www.google.com/maps/place/Alfana+Cafe/@13.1341825,123.6694501,12z/data
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https://www.google.com/maps/place/Citi+Cafe/@13.1341825,123.6694501,13z/data=!4
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https://www.google.com/maps/place/Starbucks+-
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https://www.google.com/maps/place/Alfonso's+CAFE/@13.1514742,123.6664246,13z/d
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https://www.google.com/maps/place/But+First,+Coffee+(BFC)+-
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https://www.google.com/maps/place/Legazpi+BLUELIGHT+Cafe/@13.1514742,123.666
4246,13z/data=!4m10!1m3!2m2!1scoffee+shop+in+Legazpi+City,+Albay!6e5!3m5!1s0x33
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https://www.google.com/maps/place/Macao+Imperial+Tea/@13.1514742,123.6664246,
13z/data=!4m12!1m3!2m2!1scoffee+shop+in+Legazpi+City,+Albay!6e5!3m7!1s0x33a103
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https://www.google.com/maps/place/Redbuck's+Coffee+Shakes+Legazpi/@13.1514742,
123.6664246,13z/data=!4m12!1m3!2m2!1scoffee+shop+in+Legazpi+City,+Albay!6e5!3m7
!1s0x33a103217fd57441:0x256d273ad8ad5a7f!8m2!3d13.1395372!4d123.7352591!9m1
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https://www.google.com/maps/place/528+Ilawod+Cafe/@13.1516366,123.6662529,13z
/data=!4m11!1m2!2m1!1scoffee+ahop+in+daraga!3m7!1s0x33a103fc6c75227d:0x6076cf
adf510bd41!8m2!3d13.145949!4d123.714306!9m1!1b1!15sChVjb2ZmZWUgYWhvcCBpbi
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https://solink.com/resources/reduce-wait-times-at-queue-lines-and-keep-customers-
happy-during-service-
delays/#:~:text=There%20are%20several%20practical%20things%20that%20managers
%20can,impression%20of%20making%20the%20same%20mistake%20twice.%20
https://www.laborlawcenter.com/education-center/hr-how-to-managing-a-rude-
employee-with-an-attitude/
https://hotshotsleeves.com/common-marketing-challenges-for-independent-coffee-
shops/#:~:text=One%20of%20the%20hardest%20challenges%20independent%20coffee
%20shops,staff%20and%20minimal%20financial%20resources%20can%20be%20daunti
ng.
https://blueandgreentomorrow.com/features/coffee-industry-tackling-environmental-
impact/
https://coffeeaffection.com/coffee-environmental-impact/