Priyanka Bhatt Follow

Sep 9, 2019 · 4 min read · Listen

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Business Development Strategy: A High-Growth

Approach
The importance of Business Strategy
To best manage the future way of your business, it supports to understand where you are
positioned in the market. The SWOT, Strengths Weaknesses Opportunities and Threats and in
special the main causes therein — are important pieces of knowledge all businesses can use
to grow. A critical evaluation of the current and past performance of your business and
factors impacting it may help with gaining a better understanding and help develop direction.

Important steps in following past performance and formulating and observing strategy may
include:

Historical analysis to determine key operators of the business and fix Key Performance
Indicators (KPI’s).

Implementation of management information systems to promote the removal of KPI’s

and other valuable information.

Observing KPI’s to track performance.

Obtaining an analytical knowledge of where your business is positioned in the marketplace,

helps you in resolving the direction in which your business should head to reach desired
objectives. This is where a detailed business strategy document may support. A business
strategy outlines the tactics, techniques, and pathways employed by a business to achieve
future goals.

Business Strategy Framework

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Business Development Defined

Business Development (BD) is the process that is used to recognize, train and acquire new
clients and business opportunities to accelerate growth and profitability. A business
development strategy is a record that describes the strategy you will use to achieve that goal.
The scope of business development can be wide-ranging and modify a lot from organization
to organization.

Analyze the model of how professional services organizations get different business shown:-
Some Effective Business Development Strategies
Determining which plans to apply to develop innovative business is a big stakes decision. A
good strategy, well implemented, can drive high levels of growth and profitability. A wrong
strategy can hinder growth and frustrate helpful talent.
Business development can be one of the most active and fastest ways to grow your business.
Here are some ways to support you take your company to the succeeding level. Let’s look at
some of the most popular business development strategies and how they stack up with today’s
customers.

1. Know Your Competition: It may not be sufficient to know the names of your competitor’s,
Decide what they offer so you can improve differentiate yourself from the crowd. You
should obsessively run on this differentiation. This may be your most important business
development tool.

2. Networking: Networking is the most universally used business development strategy. It’s
grown on the basis that professional services buying decisions are rooted in connections,
and the best way to develop new bonds is through face-to-face networking.

3. Score Value and Build Faith: Business growth can develop from attaching value to every
relationship, with planned customers and existing clients. We can score value by
presenting helpful knowledge, by being an advisor, by obsessing over managing
customer’s right, both before and after the sale, and by having a reputation for great
execution and white-glove service.

4. Referrals: The close networking, referrals are usually seen as the tool that turns
networking and client pleasure into new business. Referrals do happen, and various firms
make most or all of their business from them. But referrals are passive. They rely on your
clients and connections to identify good possibilities for your services and get a referral at
the right time.

5. Keep an Eye on Online Reviews: 80% of customers take online reviews as much as
personal advice. Set up a Google Alert for your company so you can control and respond
to these reviews when required. It can help show that you care about your business and
about the people who use your services or products. A caring nature may produce
goodwill and attract new business.

6. Sponsorships and Advertisement: The most promising advertising strategy appears to be

well-targeted digital advertising. This enables firms to get their messages and offers in
front of the appropriate people at a lower cost. Researches have shown that conventional
advertising is associated with slower growth. Only when advertising is blended with other
techniques, such as speaking at an event, do these techniques method products.

7. Pay Attention to Your Website: A tired-looking website will most surely result in desired
opportunities. At a point, you can add a video to showcase what you do. As for your
content, your website may not succeed if it just provides information about who you are
and lists your products and services. Analyze satisfying visitors who land on your site with
 sufficient free resources, information, knowledge, and tools to support them succeed.
Make it simple for them to share the resources with others without having to fill out
forms, deal with endless popup windows and other disturbing intrusions.

8. Outbound Telephone and Mail: Professional services firms have been using phone calls
and mail to instantly target possible clients for decades. Target the right firms and
characters with a relevant message and you would exact to find new opportunities that
can be developed into customers.

How to Create Your Business Development Strategy

A Business Development Plan is a document that describes how you implement your business
development strategy. It can be a strategy for an individual, practice or the firm as a complex.
Its range covers both the marketing and sales functions, as they are so intertwined in most
expert services firms.
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