What are measurement scales of your research?

List all the references of your

measurement scales.
●      Nominal measures: 
-        In terms of the flavors, currently orange juice accounts for 29.1% of the
global demand while the remaining market share is divided between
grapefruit juice (2.1%), other citrus juice (4.5%), apple juice (27.1%),
pineapple juice (3.6%), grape juice (8.5%), tomato juice (0.5%), other single
fruit or vegetable juice (15.2%) and mixtures of juices (9.3%)
 
-        The top five countries (France, United States, China, United Kingdom,
and Germany) with the percentage introductions in terms of flavor
components of NPD in juice, in 2013.
 
●      References: https://sci-hub.se/https://doi.org/10.1016/B978-0-12-802230-
6.00002-3?fbclid=IwAR1WhWm1gRmE0eBgvRno5j_qjqG3oG5huUzzzQRBrMd-
osfiXCCmsQh_ly4
-        Interval scale: Participants were selected to take part in the study based on
previous criteria of being fruit juice consumers (at least one glass per week) and
shoppers at the supermarket to buy groceries for household consumption. The
experiment was carried out with 100 individuals, including women and men ages 18
to 66 years. Despite being in a food technology enterprise, selection criteria included
the requirement that their work did not involve food processing activities. After that,
they have to answer questions like Beverage consumption of juice at home,
frequency of label reading, time for fruit juice consumption, and what is observed on
the label
Regarding the context of use, the majority of consumers informed that they mainly
drink fruit juice between meals (63%) or during meals (61.6%), and in this particular
group of consumers 73.8% affirmed to drink fruit juice at home. The information
observed on labels and declared by consumers included price (72.3%), ‘‘best before’’
date (70.8%), and nutritional information (55.3%). This result may suggest that
besides economic issue, as the study involved participants had different purchase
power levels, the consumer is also concerned about health and food safety.
 
Characteristic Description %
Beverage Reconstituted fruit 57
consumption at juice 29.2
home Powered fruit juice 60
Juice ready to drink 72.3
Soft drink 60
Dairy beverages 84.6
Milk 64.6
Homemade fruit 50.8
juice Mineral water 55.3
Tea 15.4
Other products

Frequency of label Always 46

reading Often 25
Sometimes 23
Occasionally 4.5
 Time for fruit juice Never 0
consumption Between meals 63.1
Supper 15.4
During the meals 61.6
At home 73.8
At work 21.5
During social 17
meetings Others 7.7

What is observed Brand 57

on label Price 72.3
“Best before’’ date 70.8
Nutritional 55.3
information 29.2
Information about  
ingredients 29.2
Information about 1.5
additives  
Others

-        Reference: https://sci-hub.se/https://doi.org/10.1080/08974430903372963
 
 
Literature review. Literature gaps. Including A1, A2 into this assignment
The increasing demand for healthy products contributes to a continuous need for new
product development, which should offer nutritious advantages to consumers  who seem to
be choosing foods closer to those ‘‘in natura.’’ On the other hand, not only the nutrition and
sensory characteristics have to be taken into account in the food developing process. The
focus on childhood obesity has grown more than ever in recent years as the number of
children classed as obese is gravely increasing. Carbonated soft drinks have increasingly
come under attack as a key contributing factor to the cause because of their high sugar
levels and, in turn, calorie count. As such, a growing trend has been the positioning of fruit
juices as a healthy alternative to soft drinks. Healthy options currently introduced by fruit
juice are: 100% pure juice for kids; natural, pure juice with no artificial sweeteners, or color;
carbonated fruit juices for kids. Generally juices are considered to be very healthy, more so
the 100% juices. Therefore there is a growing trend in the juice market currently to position it
to kids through fun packaging and attractive flavors and to parents who are keenly
concerned for finding healthy juice alternatives with their children’s health in clear focus.[1]
The fresh pineapple juice is a popular product due to its pleasant aroma, favor, and
numerous functional properties [2]. The pineapple juice satisfies the “5 A Day” dietary
requirement of fruits and vegetables set by many health agencies [3]. Pineapple juice
contains a variety of minerals, especially manganese, as well as amino acids, various
sugars, vitamins, and polyphenols [4]. Hence pineapple juice is a good choice for consumer.
 

[1]  https://sci-hub.se/https://doi.org/10.1016/B978-0-12-802230-6.00002-3
 
[2]  Rattanathanalerk, M., Chiewchan, N., and Srichumpoung, W., Effect of thermal processing
on the quality loss of pineapple juice. J. Food Eng., 66, 259–265, 2005
[3]  Food and Agriculture Organization (FAO), Principles and Practices of Small-and Medium-
Scale Fruit
Juice Processing, Agricultural Services Bulletin 146, FAO, Rome, Italy, 2001
 
[4]  Elkins, E.R., Lyon, R., Huang, C.J., and Matthys, A., Characterization of commercially
produced pine-
apple juice concentrate. J. Food Comp. Anal., 10, 285–298, 1997
 
 
Literature gap
-        The pineapple juice market is very popular in the world because it brings many
advantages for people. Pineapple juice is especially a favorite drink for youngsters
which provides many nutrients for our health. There are many researches about
chemical raw ingredients contained in pineapple juice and solutions how to improve
the quality in ingredients to create a nutty flavor that attracts customers.Besides
pineapple juice is a healthy soft drink and a refreshing summer drink, it has some
disadvantages. We need to find out the gap of side effects of pineapple juice when
we abuse drinking too much during the day. Using beyond the allowed limit causing
symptoms such as poisoning, allergies, diarrhea, and nausea…
-        Although we have advanced machine and modern technology in the production
process of bottled pineapple juice products, there are still holes in the manufacturing
process. We need to research more details about how to produce a bottle of juice
that retains its fresh taste which does not contain too many chemicals but it
preserves the best taste.
Pineapple is one commercial fruit tree that is the most important so the juice
company needs to improve the quality to satisfy the customer expectation and boost
the high position in the drink market.