Digital

ROCK THAT SPEAK

Proposal for Shopify Store

Strategy Document for SEAMOSSNEARME

Prepared by:
Mark Aaron Rivera
Head Designer / Strategist
RTS Digitals
 Digital
ROCK THAT SPEAK

Things Outline:
t Who I am

to discuss Challenges
Main Goal
Strategy
Mockup Design
Assets needed from Client

RTS Digital | Strategy Document

 Digital
ROCK THAT SPEAK

WHO I AM
Who will help you achieve your goals

Mark Aaron Rivera

Head Designer / Strategist of RTS Digitals
Shopify / Landing Page Specialist and CRO Strategist
"
helping BIZ owners increase
conversions thru data
analysis, landing page
audits, and efficient testing
strategies.
CHALLENGES

Having least to no information on the website itself

The main goal right now is to get at least 5 sales per day
on your store.

No sales online since setting up of store

A few months after creating your store, there still ain't
no sales despite it running.

Just starting to Integrate selling online

New to eCommerce since the client is selling products
locally with a physical store.
 MAIN GOALS
Get the minimum of at least 5 sales per day
The main goal right now is to get at least 5 sales per day
on your store.

Integrate subscription offer on Shopify per month,

Wanting to implement an online subscription based
which will send the product to them by their option of
order.

Setting physical and online store to be dominant locally

The initial goal is to integrate the local store online to
further reach other buyers who want to get your product
while also selling locally.

Have up to 4% conversion rate

While setting up the store and getting a conversion rate
up to 3.6% "minimum" as a selling store, the goal is to
have the expectation met.
STRATEGY
AND TIMELINE
Part 1

Week 1 Strategy Week 2 Strategy Week 3 Strategy

Setting you up for the initial setup Development process, and setting Launching and study report,
of your Shopify store. up of analytics, SEO and customer aquisition, and testing
conversion reports

A step-by-step process on what The development process for the Launching the store, and getting
will be done on the first week second phase and setting it up for reports of customer behavior for
upon onboarding. google rankings, SEO. conversions.

RTS Digital | Strategy Document

Strategy Document

WEEK 1
STRATEGY
Getting Information of store to be developed

Getting Assets "picture, videos and product

images" for development of Store

Creating mock design of store to be presented.

Doing competitor research, market research

Identifying value proposition "what makes your

product special"

"the secret of getting ahead is by

getting started." - Mark Twain"
RTS Digital | Strategy Document
 Strategy Document

WEEK 2
STRATEGY
Development of store based on mockup design

Installing Apps

Setting it up for analytics, and conversion

Inserting value proposition

Landing page Copywriting, & SEO

"give me six hours to chop down a tree, and I
will spend the first four sharopening the axe "
- Abraham Lincoln
RTS Digital | Strategy Document
Strategy Document

WEEK 3
STRATEGY Setting up for store Launch

Customer report, the behavioral pattern of

customers

Wrapping up.

Presenting Findings

"Well done is better than well said."

- Ben Franklin
RTS Digital | Strategy Document
 Homepage Design 1 Homepage Design 2 Subscription Page Product Page
STORE MOCKUP
DESIGN
STORE MOCKUP
DESIGN
Search Page Checkout page Product Page
CHECK OUT THE FULL
MOCKUP DESIGN BY
CLICKING

HERE
ASSETS NEEDED FROM
THE CLIENT

STORE IMAGES NEEDED STORE IMAGES NEEDED

Hero Image 2 Pictures for the "main page" and "about us"
Picture of product on a white background As many as possible with all your products.
and transparent background. minimum of 4 pictures
Picture of the product being used "either As many as possible for products page and reviews.
picture was taken or use of mockup"
Good Image of sea moss for this part For featured copy, and benefits. Featuring Health.
Picture of The CEO for about us.
Pictures of product for slideshow.
Pictures of a product nutrition table
Store icon logo.
ASSETS NEEDED FROM
THE CLIENT

STORE COPY "TEXT" NEEDED STORE APPS NEEDED

Customer Reviews Yotpo Subscriptions or Bold Subscriptions -
Company Mission and Vision "both free"
About us. Klaviyo or Privy - "almost the same"
FAQs or Frequently asked questions as Pagefly - "webpage design"
many as possible. Lucky Orange -"have 15 days free trial", "for CRO
Product Description and customer behavior"
Blog article if you plan to post some Stamped - "For Customer Reviews"

PERMISSION/ACCESS NEEDED
Lucky Orange permission
Google Analytics Permission
Permission to install apps if possible. "I can't
install apps on my own on your store I get stuck."
Thank you
Got concerns?
LET ME KNOW WHAT YOU THINK