Hello! We’d like you to try your hand at this mock brief.

There are two briefs to

choose from, just pick one.

Remember, there are no right or wrong answers. We just want to see how you’d
approach a brief like this.

BRIEF ONE
The best time to eat a Zespri kiwifruit is actually in the morning but people are used
to eating them as an evening dessert or a snack during the day. How do we get our
target audience, the image and health-conscious woman (20 to 30 years old), to
choose kiwifruit as their go-to breakfast?

BRIEF TWO
There is a misconception that the Zespri Green kiwifruit is too sour – it is only sour
when not fully ripe! These misunderstood fruits are actually tangy and sweet when
ripe. They are also highly nutritious and delicious. How do we get our target
audience, the stay home mum (25 to 35 years old), to choose the Zespri Green
kiwifruits for her children and herself?

Choose one brief. You can do this in any way and format you like (powerpoint,
keynote, storyboards, word, whatever!), and there are no restrictions to how long
your response should be.

ABOUT ZESPRI

New Zealand Heritage – Zespri is the largest marketer of kiwifruits around the world. They
function mainly as a collective of all kiwifruit farmers of the Zespri method of farming. They
are headquartered in New Zealand, a country known for its fresh produce, and account for
over 380,000 tons of kiwifruit that is exported from the Oceania state annually.

Commitment to a healthier better future - Zespri ensures that all products are grown with
the best orchard management techniques, focusing on sustainable development and care
for the natural environment. A comprehensive quality system extends through every stage
in the production process to ensure consumers of a quality offering with ensured food
safety and is GE-free.

Green & Gold – There are two main products under the Zespri kiwifruits brand: the first of
which is the more common Green kiwifruit, and the second is the SunGold kiwifruit. The
SunGold kiwifruit is their hero product and is a sweeter version of kiwifruit.

Nutritional powerhouse – The SunGold Kiwifruit is rich in Vitamin C (3x more than
oranges) and nutrients (10x the nutrients of apples. It has also been proven to be an energy
and mood booster to kick-start your day. Containing more than 20 vitamins and nutrients,
the SunGold Kiwifruit can be considered as a superfood.